adtech
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Why selling personal data is a bad idea
This post is for the benefit of anyone wondering about, researching, or going into business on the proposition that selling one’s own personal data is a good idea. Here are some of my learnings from having studied this proposition myself for the last twenty years or more. The business does exist. See eleven companies in… Continue reading
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If Your Privacy Is in the Hands of Others Alone, You Don’t Have Any
In her latest Ars Technica story, Ashley Belanger reports that Patreon, the widely used and much-trusted monetization platform for creative folk, opposes the minimal personal privacy protections provided by a law you probably haven’t heard of until now: the Video Privacy Protection Act, or VPPA. Patreon, she writes, wants a judge to declare that law (which dates… Continue reading
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Getting Us Wrong
Several thousand years ago, when I was on leave from journalism and working as a marketing dweeb, my small North Carolina firm learned about PRIZM (Potential Rating Index for Zip Markets), a techy new service that told me that my rural zip code was “Hardscrabble,” while the next one over was a suburb PRIZM called… Continue reading
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Start of an Era
After 17 years and 761 episodes, FLOSS Weekly ended its run on the TWiT network yesterday. I hosted the last 179 of those shows. My career as a professional (meaning paid) advocate of open source also ended with that show. The full span ran from 1996, when I first appeared on the Linux Journal masthead, until… Continue reading
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Please, United: Don’t Do It.
I’ve flown 1,500,242 miles with United Airlines. My wife has flown at least a million more. Both of us currently enjoy Premier status, though we’ve spent much of our time with United at the fancier 1K level. We are also both lifetime United Club members and have been so for thirty-three years. Unlike many passengers… Continue reading
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How is the world’s biggest boycott doing?
Eight years ago, I called ad blocking The Biggest Boycott in World History, because hundreds of millions of people were blocking ads online. (The headline came from my wife, by the way.) Then, a few days ago, Cory Doctorow kindly pointed to that post in one of his typically trenchant Pluralistic newsletters. So I thought… Continue reading
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What is a “stake” and who holds one?
I once said this: That’s Peter Cushing (familiar to younger folk as Grand Moff Tarkin in Star Wars) pounding a stake through the heart of Dracula in the 1958 movie that modeled every remake after it. Other variants of that caption and image followed, some posted on Twitter before it was bitten by Musk and… Continue reading
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Toward customer boats fishing on a sea of goods and services
I’ll be talking shortly to some readers of The Intention Economy who are looking for ways to connect that economy with advertising. (Or so I gather. I’ll know more soon.) What follows is the gist of what I wrote to them in prep for the call. First, take a look at People vs. Adtech, and/or… Continue reading
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Attention is not a commodity
In one of his typically trenchant posts, titled Attentive, Scott Galloway (@profgalloway) compares human attention to oil, meaning an extractive commodity: We used to refer to an information economy. But economies are defined by scarcity, not abundance (scarcity = value), and in an age of information abundance, what’s scarce? A: Attention. The scale of the… Continue reading
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The Empire Strikes On
Twelve years ago, I posted The Data Bubble. It began, The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. It has ten… Continue reading
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Where the Intention Economy Beats the Attention Economy
There’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention economy will prove it. If not, we’ll stay stuck in the attention economy, where the belief that captive customers are more valuable than free ones prevails. Let… Continue reading
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Apple vs (or plus) Adtech, Part II
My post yesterday saw action on Techmeme (as I write this, it’s at #2) and on Twitter (from Don Marti, Augustine Fou, et. al.), and in thoughtful blog posts by John Gruber in Daring Fireball and Nick Heer in Pixel Envy. All pushed back on at least some of what I said. Here are some… Continue reading
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Apple vs (or plus) Adtech, Part I
This piece has had a lot of very smart push-back (and forward, but mostly back). I respond to it in Part II, here. If you haven’t seen it yet, watch Apple’s Privacy on iPhone | tracked ad. In it a guy named Felix (that’s him, above) goes from a coffee shop to a waiting room… Continue reading
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Why is the “un-carrier” falling into the hellhole of tracking-based advertising?
For a few years now, T-Mobile has been branding itself the “un-carrier,” saying it’s “synonymous with 100% customer commitment.” Credit where due: we switched from AT&T a few years ago because T-Mobile, alone among U.S. carriers at the time, gave customers a nice cheap unlimited data plan for traveling outside the country. But now comes this… Continue reading
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Just in case you feel safe with Twitter
Just got a press release by email from David Rosen (@firstpersonpol) of the Public Citizen press office. The headline says “Historic Grindr Fine Shows Need for FTC Enforcement Action.” The same release is also a post in the news section of the Public Citizen website. This is it: WASHINGTON, D.C. – The Norwegian Data Protection Agency today fined Grindr $11.7 million following… Continue reading
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Toward new kinds of leverage
“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world,” Archimedes is said to have said. For almost all of the last four years, Donald Trump was one hell of an Archimedes. With the U.S. presidency as his lever and Twitter as his fulcrum, the… Continue reading
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We’ve seen this movie before
When some big outfit with a vested interest in violating your privacy says they are only trying to save small business, grab your wallet. Because the game they’re playing is misdirection away from what they really want. The most recent case in point is Facebook, which ironically holds the world’s largest database on individual human… Continue reading
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Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample of that stench is wafting through the interwebs from the Partnership for Responsible Addressable Media, an ad industry bullphemism for yet another way to excuse the urge to keep tracking people against their wishes (and simple good manners) all over the… Continue reading
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The Future of Now
There is latency to everything. Pain, for example. Nerve impulses from pain sensors travel at about two feet per second. That’s why we wait for the pain when we stub a toe. The crack of a bat on a playing field takes half a second before we hear it in the watching crowd. The sunlight we… Continue reading
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So far, privacy isn’t a debate
Remember the dot com boom? Doesn’t matter if you don’t. What does matter is that it ended. All business manias do. That’s why we can expect the “platform economy” and “surveillance capitalism” to end. Sure, it’s hard to imagine that when we’re in the midst of the mania, but the end will come. When it… Continue reading