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John Updike was a writer of astonishing gifts, discipline and scope. The sum of his work — novels, essays, poetry, criticism — is enormous. Besides his sixty-one books (including 23 novels), for more han half a century he was a reliably frequent byline in The New Yorker. Sourcing the magazine, USA today says Updike contributed “862 pieces, including 154 poems, 170 short stories and 327 book reviews.” His latest book, The Widows of Eastwick, came out last October in hardcover and still graces tables by the front doors of bookstores. I’ve picked it up and read parts of it several times, declining to buy it because I’d rather read its prequel, The Witches of Eastwick, first. I’ll guess I’ve read at least half of his novels, but neither of those two.

I picked Widows up again last night while paying a visit to Kepler’s Bookstore with JP Rangaswami (a book lover of the first water) and Martin Geddes. As usual with books in stores, I opened to several sections at random, just to sample the writing. And, as always with Updike, I could hardly stop, no matter where I turned. His descriptive precision, the forward motion of his dialogue, the troubled yet charming depth of his characters — blew my mind, and made me grateful that he was with us so long. And yet I’m also pissed that he’s gone at just seventy-six years old, and in apparent full vitality before a lung cancer diagnosis in November.

He died in a hospice, not far from where we live in Massacusetts. Both these facts bothered me. A hospice is so anticlimactic, so plotless. (Did he write in those last two months? Did he record his thoughts in full knowledge that he was due to expire soon? He must have. I cannot believe otherwise. He wrote too well and long about death.) And I had always wanted to meet him.

How odd that lung cancer is what got him. The assumption, naturally, is that he was a lifelong smoker, like so many in his generation, especially writers. The picture in his Wikipedia entry, from 1955, when he was twenty-three years old, shows a skinny kid with a thoughtful expression, sitting on a bench, a burned-down cigarette between the fingers of his left hand. In Self Consciousness, a memoir published in 1989, he recalls with amazement that he had been a smoker as a young man, and how he barely remembered what that was like.

And yet he could describe anything, regardless of whether not he had experienced it first-hand. In The Coup and Brazil, he inhabited the minds of casually murderous protagonists utterly unlike himself — or most readers — with a veracity bright as daylight.

Most of Updike’s characters had strong libidos, or so it seems in retrospect. Of all his sexual passages, one line stands out: “Masturbation! Thou saving grace note upon the baffled chord of self.” From A Month of Sundays. (I got that quote here. I remembered it as “… thou grace note on the tortured chord of self.” Not sure which is right.)

The depth of his understanding probed constantly and sometimes creepily toward the absolute. Look at the opening of The Widows of Eastwick. The first paragraph ends with “Wicked methods make weak products. Satan counterfeits creation, yes, but with inferior goods.” And then continues, “Alexandra, the oldest in age, the broadest in body, and the nearest in character to normal, generous-spirited humanity, was the first to become a widow. Her instinct, as with so many a wife suddenly liberated into solitude, was to travel — as if the world at large, by way of flimsy boarding cards and tedious airport delays and the faint but undeniable risk of flight in a time of rising fuel costs, airline bankruptcy, suicidal terrorists, and accumulating metal fatigue, could be compelled to yield the fruitful aggravation of having a mate.”

Strunk and White advise us to put the emphatic words at the ends of sentences, and to make “every word tell.”

Goods. Mate.

Omit needless words, they also advise. “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

Ah, but Shakespeare was no hack, and Rembrandt was no cartoonist. If the machine does complex work, you build a complex machine. Updike, trained originally as an artist, did that. His books, his stories, his paragraphs, were all machines of precision and force. And yet they were not machines. They were, and remain, living things.

I only have two literary heroes, both Johns. Updike is one. McPhee is another. Both are, or were, about the same age. And fixtures at The New Yorker. I hope to read the rest of both before I rest myself. I’ve read eighteen of McPhee’s twenty-nine books, including all the most recent ten.

As with Updike, I read McPhee partly for the joy of running great writing through my mind, and partly because I always feel improved and enlarged by it.

It’s a small thing, but I still hold a small hope of one day meeting McPhee. Meeting Updike will have to wait, hopefully for as long as possible.

Here’s a collection of brief posts about Updike by other writers, at The New Yorker. Great stuff.

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Comment du jour

I dunno if this is a spam or not, but I got a chuckle out of it, so I let it fly.

I’m pretty good at getting buzz when I want it. The irony of running ProjectVRM, however, is that I don’t want much of that. Not yet, anyway. About a year ago I did promote it a bit, got a lot of great response, and also spent a lot of time debugging bad understandings of what VRM is and what’s going on with it.

Since then I’ve kept a pretty low profile with it, and encouraged others to do the same. That way we get fewer people showing up, but a better chance that they’re the right people.

But still, the buzz is out there. And, since it’s a new and as yet unproven idea, it attracts detractors as well. Here’s one that lays out “four fallacies” of VRM, all based on wrong understandings of what it is, and what its roles will be. So, I just tried to debug those understandings with this post here.

As I said there, I urge folks to hold off on their judgement until we’ve got working code and actual stuff that does what VRM is supposed to do. Trust me, it’ll come.

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The Onion on the Inauguration:

Funny shit.

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Changes at Whitehouse.gov are the top item on Techmeme.

My tweets watching The Event:

Say Amen.
search isn’t working too well at http://whitehouse.gov
This may be the greatest speech ever given about the United States.
“We are willing to extend a hand if you will unclench your fist.” What is this form of homiletics called? “This, then that…”
“the lines of tribe will soon dissolve…” whoa.
“We reject as false the distinction between our safety and our ideals.” Another great one-liner.
“the stale political arguments that have consumed us for so long no longer apply.” Well put. Hope it’s even partly true.
Wow. Check out http://whitehouse.gov. Change has come. Here’s the blog: http://tinyurl.com/6tdmhy
World’s greatest orator flubs the oath. O well. It’s cool. Roberts didn’t look like a teleprompter, I guess.
My attorney, to my right, says “It’s the end of an error.”
We’ll all remember where we were for this. The place is Together.
Those people have faith. Which he called “The substance of things hoped for, the evidence of things unseen.” In this case, next 8 years.
The view up the mall… Stunning.

Not sure if that beats blogging it, but it sure was easier.

And I’m still glowing, three hours later.

[Later…] Apparently I topped the retweet radar list for a moment there. And Twitter itself peaked without pique.

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The soft white silence is settling outside on a cold winter mornng. I’m guessing about two inches so far, atop the eight or so that remain from last week’s storm.

The above is from Intellicast, my fave new online weather toy.

Talked to a friend in San Diego last night. He was taking a break from playing tennis. Back home in Santa Barbara, it’s been in the 80s lately. At one point a couple days ago, the temperature difference between there and here was close to 80 degrees.

Still, this is a kind of loveliness I grew up with. There’s still a 10 year old inside me who sees this and wants to go outside, go sledding down the hill, build snow forts and not do a damn thing that isn’t fun.

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Afterposts on (more popularly, just )…

Bio of the pilot, Chesley B. Sullenberger, aka “Sully”, the captain of flight USA1549 yesterday afternoon. Via TheSmokingGun.

Charles Bremer, pilot and editor for the London Times, on the flight. Includes interesting background, such as why Airbuses can float “in the unlikely event of a water landing”. Expect Boeing planes to be fitted retrofitted soon with the same feature. Hat tip to Andrew Leyden for that one. (Note: This comment says I have my facts wrong here, and offers corrective details. Interesting stuff. Go read it.)

Airbus 320 fact sheet. Includes interesting safety record info.

Sully’s Facebook fan page.

Nice series of photos and a graphic from one commenter on this FlightAware discussion page.

Most books come and go. Others stay — meaning that you’re likely to find them in most bookstores. Big ones, anyway. Quotable books have staying power. Especially the quotable ones that express unattainable ideals.

The Cluetrain Manifesto, it turns out, is one of those. The book hit the streets in January 2000, just in time, somebody said, to cause the dot-com crash. (I’d like to say we intended that, but if it were true I would have sold my dot-com stocks, which I didn’t. Instead I waited until their purpose in selling was reduction on captial gains for selling a house. This was back when houses could still be sold.)

I’m a born optimist, so I did expect Cluetrain to sell well. I just didn’t expect it to keep selling ten years after we first nailed up its 95 Theses on the Web. Nor did I expect writers to keep writing about it. But they have. And they do. More, it seems, than ever.

The most remarkable of the current crop is Alex Hillman’s Cluetrain-A-Day 2009, at his blog, Dangerously Awesome. His latest unpacks Thesis #5, People recognize each other as such from the sound of this voice. (Context: this thesis follows #3 Conversations among human beings sound human. They are conducted in a human voice and #4 Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.) In the post Alex answers a question that too often flummoxes me: “Name one good example of Cluetrain’s lessons put to work.” Alex offers Zappos:

Tony Hsieh (pronounced “Shay”) is the proverbial “Tweeting CEO”. Beyond Tony himself being extraordinarily accessible and candid about his life and his business on Twitter, he’s gone one step further. He’s encouraged his employees to tweet, too. And not just about business stuff, but about whatever they want. Whatever they are thinking. Whatever they are doing. It’s up to them.

But Zappos didn’t stop there.

Zappos built a website that consumes all of their employees’ tweets and republishes them. A megaphone for the collective voice of Zappos employees, in real time, for anyone to read.

But Zappos didn’t stop there.

Zappos also runs a blog network within their company, with contributions from the CEO and COO, all the way through the depths of the company. These blogs share not just company news, but insights, event announcements, musings, and more. They rarely link back into their product catalog. Instead, Zappos uses these opportunities to provide value, and establish natual dialogue between their customers and their employees.

Why? Because people are interested in other people. We recognize the human voice in others, and identify with them. Companies are not human, so we humans do not identify with their voice. But if the voices within the company, the human voices, are allowed to shine, customers can once again identify with “the company”.

Rather than have an ivory tower with now windows or doors, Zappos purposely put not just one human face on their company, but hundreds (435 at the date of writing this). What are the odds of calling in an order or customer service request to Zappos and getting a twittering CSR? Reasonably high. And that’s the Zappos way. Tony explains that Zappos culture, the collective voice of Zappos, is Zappos brand.

I couldn’t have said it better myself. More importantly, I wouldn‘t have, because I’m not engaged with the marketing market the way Alex is. He’s reforming it from the inside. I left the field a long time ago. Now I cheer star performers like Alex from the stands.

Nine years ago most responses to Cluetrain were of the thumbs up or down sort. Few offered constructive follow-ups, mostly because what one could do was pretty limited. We knew we weren’t in Kansas anymore, but Oz wasn’t built out. There weren’t even witches or munchkins. Just a scattering of yellow bricks and a wide-open landscape. Nevada without Las Vegas.

Blogs were around, but still new. In fact, Dave Winer urged me mightily to start a blog during the whole summer of ’99 when we were busy writing the book. But I didn’t relent until that Fall, when he literally sat me down and got me going with what became this blog here. Ev Williams started Blogger around that time too. Twitter (another Ev creation… lightning does sometimes strike twice, or more) came along much later. That’s why we have truly constructive Cluetrain-sourcing posts like this one by Michael Stephens, who thinks out loud, and eloquently, about libraries in an age when they are surrounded and suffused by the Net and a growing box of tools in the hands of readers.

Now here’s a fired reporter for (and now against) the Danville Register & Bee, sourcing Cluetrain in a schooling of the paper’s management.

And here’s Mirek Sopek , who blogs as the CEO of a business, saying,

This book is compulsory reading for all sales people in my company ….

See the citation:

“Although a system may cease to exist in the legal sense or as a structure of power, its values (or anti-values), its philosophy, its teachings remain in us. They rule our thinking, our conduct, our attitude to others.

The situation is a demonic paradox: we have toppled the system but we still carry its genes. “

Ryszard Kapuscinski, Polish journalist, 1991

Exactly. That’s why it’s so hard to change, or even to understand change when it happens anyway. For example, many of us can say we support “Net Neutrality”, but it’s almost impossible to talk aobut it without bringing in the faming and language of telcos. Laudable as Net Neutrality may be, few of us have ever experienced it. (Most “broadband” — a telco term — is not “neutral”. It is skewed to favor some uses and discourage others.) Imagine talking about the Net in, say, 1985. “Um, it’s like AOL or Compuserve, but nobody owns it, everybody can use it and anybody can improve it.” Or consider Richard Stallman‘s persistent need to explain free-as-in-freedom vs. “free-as-in-beer.” Some concepts take time to sink in, mostly because they require successful implementation, and then understanding of that success on its own terms. In the meantime, it’s explained in terms other than its own. Such is the case with both free software and Net Neutrality. In time both will be both established and well understood. (Though, speaking for myself, I think free software was better explained in the first place than Net Neutrality, but … whatever.)

Anyway, it’s all one big learning process. We educate each other.

I was just listening to this Utah Couchcast, for example. At the beginning one of the hosts suggests that Cluetrain is cyclical, coming along in booms — because Cluetrain was written during a boom. But this made me think about what seems to be a surge of recent interest in Cluetrain during a bust cycle. When we look back at Cluetrain’s success as a book, most of it came during the dot-com crash of 2000-2001.

Which brings us to the long view — something older people tend to have. (And that’s coming to include Cluetrain’s authors, two of whom have hit their sixties.) Cluetrain was diagnostic rather than prescriptive. This was intentional. One reason was time: we needed to get the book out on a tight deadline. Another was the plain and sad fact that the tools required for the revolution were not there. Some, such as blogging, were beginning to appear. But even there, syndication (another innovation by Dave) was not yet part of it. Nor was podcasting. Nor was “the cloud” of back-end services now only beginning to become widely used.

Cluetrain gets a lot of credit today for ushering in “social” stuff. That’s cool, but let’s face it: today’s “social” tools are still crude. All are miles away from whatever end states they’ll eventually reach, probably by evolving so far that they barely resemble the ancestors we use today.

All this, by the way, is a not-quick-enough brain dump as I work on a longer Cluetrain piece for print publication. Right now Google Blogsearch finds more than 50,000 results for a “cluetrain” search. Many, like the ones cited above, are too damned interesting. Collectively, they know far more about the subject than its authors, mostly because so many folks are putting Cluetrain to use somehow. In real estate, for example.

I could go on, but I have actual work to do.

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I may be wrong, but I’ll betting that Esther Dyson is already the most frequent flyer on Earth.

Now she’s looking to fly at higher altitudes.

Here’s the latest on her Edventure site:

UPDATE: I’m currently living in Star City outside Moscow, training to be a cosmonaut as backup to Charles Simonyi. His flight launches March 25. For details of my EDventures, see the LINKS for Hpost and FS blog. (I’m cross-posting.)

And here is her latest at the Flight School blog. Plus an earlier post about committed to blogging as well. Among other things. Read around. Many links to follow.

Hat tip to Chris Locke.

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The more I fly, the more useful, or at least interesting, the NOAA‘s AviationWeather.gov service becomes. At any given moment it has dozens of different reports on weather at altitude, across North America. The one above is among the many that show potential or reported turbulence.

I also just discovered TurbulenceForecast.com, with the TurbulenceForecast Blog. There’s a lot of overlap with AviationWeather.gov, since it uses a lot of maps and data from there.

Here’s the FAA’s page on flight delays. Plus FlightAware, the best of a bad bunch — too much flash and other stuff that doesn’t work on too many browsers, especially ones in handhelds. Speaking of which, I’ve lately been appreciating FlightTrack. The list could go on, but I need to move on. See ya in Boston. (At IAD now. The last two paragraphs were written at SFO, where connectivity was minimal.)

Oh, click on the map above and check out the current maximum turbulence potential between here (Washington) and Boston. So far there’s just one pilot report, of moderate turbulence, over Connecticut.

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