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When we say “social” these days, we mostly mean the sites and services of Facebook, Twitter, LinkedIn, Foursquare and other commercial entities. Not talking on the phone or in person. Not meeting at a café. Not blogging, or emailing or even texting. Those things are all retro and passé. Worse, they’re not what marketers get high off of these days. Meaning they’re outside the Big Data ecosystem, most of which is devoted to improving the vast business of guesswork we call advertising, flowing outward increasingly through digital media.

The marketplace where all the Big Bux are being spent these day is not the public one where culture is made and goods are bought and sold. It’s the marketing marketplace.

Go to SelectOut.org. See who and what is tracking you right now. Chances are it’s more than a few of the hundreds of companies listed here. The market they’re in is putting better crosshairs on your back and your wallet. Not the one where you live and you shop.

Their market is in selling your ass to advertisers. So is Twitter’s, for that matter. It’s not serving you as a customer. You are a consumer. Your job is to consume “content,” and hopefully every once in awhile also click on stuff you might buy. That’s it. Yes, it’s a trade-off, but it’s not a very conscious one, and it’s not very “social,” either. Not when you don’t really know the company, or have a relationship with human beings there. Ever tried to call customer service at Facebook? Or hell, at Google? They don’t do that. They don’t want to get personal with you, even if they give you free personal services. Again, you’re not the customer. You’re inventory.

What’s missing here is real innovation in the real marketplace. (Besides what’s going on in VRM, of course.)

This became clear to me yesterday when John Wilbanks mentioned an amazing idea he had posted recently, titled Consumption Offsets and Sustainable Loyalty Cards. Here are the key paragraphs:

I had two ideas today. One is that if we can trade emissions at a corporate level, we should be able to trade consumption. So if we can track consumption of goods, and the sustainability of those goods, we have the rudiments of a market for consumption. So why not offer (wealthy, western, northern) people the chance to pay extra for an offset for their iPad like they do with their plane ticket?

My other idea was based on the ever present loyalty cards for grocery stores, pharmacies, and even cupcake shops in the US. You give away your personal data in return for lower prices (although I often use the algorithm of [local area code of store] + 867-5309). Why not something similar for sustainable goods? Either you pay the full price, or you pony up your data to save the world. Also you get a sticker to put on your computer to show how much better you are than other people – and that’s big, because being proud of being a sustainable consumer is currently, and unfortunately, densely tied to being one.

Both here and in conversation, John posed an interesting question: If personal data really is an “asset class,” as the World Economic Forum says it is, shouldn’t we be able to sell it? Or to make it fungible in some other way?

John’s second idea raises two interesting questions:

  • Who would buy your personal data?
  • What would they use it for?

Especially when, right now, lots of companies you don’t know (and a few you do) are getting that data for free. Would they pay more than nothing for it? If not, is it possible that it really is worth nothing?

When I ask questions like the two above, the answer I usually get is marketers and marketing. Some of the data you shed in the course of surfing and shopping helps sellers remember and serve you. Amazon always comes up as a canonical example. But even there Amazon is often suggesting books I’ve already bought or would hardly be interested in. Grocery stores, meanwhile, mostly use my shopping data to push coupons for stuff I bought once and might never buy again. The whole loyalty card game is one reason we do most of our grocery shopping at Trader Joe’s, which doesn’t bother with any gimmicks, and gives great service as well.

Here’s where I’m going with this: The marketplace that matters is the primary one where we live and work and shop. Not the secondary one where people we don’t know are sniffing our digital butts to see what we’ve consumed and might want to consume instead (or again).

I’m about to lead a session at the Social Business Jam, on Seamless Integration of Social. In the spirit of Dave Winer’s bailing from Facebook today, I’d like to suggest that we look at how social works in real markets, and why we keep mistaking closed private markets on the Web for real ones.

For evidence of how far off base we are, here’s Zemanta‘s list of articles related to what I’ve been writing about here:

Related articles

And, as a small counterweight to that dollarfall of investment and buzz, A Sense of Bewronging.

See ya at the jam.

I need help debugging this.

word bugThe image on the left is a screenshot of Word 2011 bug effects that are standing in the path of a book am finishing. If you click on it you’ll go to a larger image with mouse-over notes explaining the problem, which I’ll detail here in slightly greater length.

While the Print view looks fine, and clicking on any text shows the correct style in the Styles toolbox, the Outline view has big problems. Lines of normal text, regardless of formatting, show up in the Outline view as Level 1. They also show up as Level 1 or 2 in the Document Map Pane sidebar, which is the pane on the left.

“The Comity of the Commons” is Heading 2. So is “Agency,” though it shows up as something between Level 2 and 3. The other items flush-left are all normal text that Word has elevated to Heading 1, even though they are not.

I use this pane to navigate around the book, which is close to 300 pages and over 80,000 words. Having so many illegitimate Heading 1’s and Heading 2’s makes navigating nearly impossible using the Document Map Pane sidebar.

I can very temporarily fix the problem by clicking on the line of text incorrectly seen by word as Heading 1 or 2, clearing the formatting, and re-formatting it if necessary. But that takes me about an hour each time this happens, and it’s a huge PITA. And then it goes back to this state anyway.

Word’s AutoRecovery works rarely, and when it does, the AutoRecovered file has the same problem. FWIW, I don’t use any fancy formatting, instead relying on Word’s own default Headings and other styles.

Bonus problem: If I view and save in Outline view, ALL TEXT gets turned into Level 1, and the document is hosed. I just have to go back to the last good copy.

I have wasted my time on the phone already with Microsoft support, which was useless.

I have invested some time with Craig Burton on the phone. He opened one of my screwed-up book drafts in his Windows version of Word 2011, and the doc was screwed up in exactly the same way.

So the docs (.docx) are being screwed up, somehow. It’s not a display issue. It’s embedded in the file itself. And unscrewing the problem doesn’t help, because the file screws up again anyway. The document doesn’t appear to be screwed in Print view; but in Outline view, and in the Document View Pane sidebar, it is screwed. So, as it’s going now, I’ll be turning in a document that can only be used in Print view.

Any clues or help you can provide would be greatly appreciated. And please don’t tell me not to use Word. I wish I didn’t have to; but it’s a requirement if I want to get this book finished and in.

Thanks in advance for any help you can give.

[Later…] Autoflowering, below, gave me an answer I tried before — saving the file as a .doc instead of a .docx — and seeing if that worked. It didn’t the first time, but it did this time, and has been working for more than a day now. I’m not convinced that the file isn’t still corrupted in some way, but it seems to work fine. So, thanks to everybody for your help.

Rochester, Vermont

My favorite town in Vermont is Rochester. I like to stop there going both ways while driving my kid to summer camp, which means I do that up to four times per summer. It’s one of those postcard-perfect places, rich in history, gracing a lush valley along the White River, deep in the Green Mountains, with a park and a bandstand, pretty white churches and charm to the brim.

My last stop there was on August 20, when I shot the picture above in the front yard of Sandy’s Books & Bakery, after having lunch in the Rochester Cafe across the street. Not shown are the 200+ cyclists (motor and pedal) who had just come through town on the Last Mile Ride to raise funds for the Gifford Medical Center‘s end-of-life care.

After Hurricane Irene came through, one might have wondered if Rochester itself might need the Center’s services. Rochester was one of more than a dozen Vermont towns that were isolated when all its main roads were washed out. This series of photos from The Republican tells just part of the story. The town’s website is devoted entirely to The Situation. Here’s a copy-and-paste of its main text:

Relief For Rochester

Among the town’s losses was a large section of Woodlawn Cemetery, much of which was carved away when a gentle brook turned into a hydraulic mine. Reports Mark Davis of Valley News,

Rochester also suffered a different kind of nightmare. A gentle downtown brook swelled into a torrent and ripped through Woodlawn Cemetery, unearthing about 25 caskets and strewing their remains throughout downtown.

Many of the graves were about 30 years old, and none of the burials was recent.Yesterday, those remains were still outside, covered by blue tarps.

Scattered bones on both sides of Route 100 were marked by small red flags.

“We can’t do anything for these poor people except pick it up,” said Randolph resident Tom Harty, a former state trooper and funeral home director who is leading the effort to recover the remains.

It was more than 48 hours before officials in Rochester — which was cut off from surrounding towns until Tuesday — could turn their attention to the problem: For a time, an open casket lay in the middle of Route 100, the town’s main thoroughfare, the remains plainly visible.

I found that article, like so much else about Vermont, on VPR News, one of Vermont Public Radio‘s many services. When the going gets tough, the tough use radio. During and after natural disasters, radio is the go-to medium. And no radio service covers or serves Vermont better than VPR. The station has five full-size stations covering most of the state, with gaps filled in by five more low-power translators. (VPR also has six classical stations, with their own six translators.) When I drive around the state it’s the single radio source I can get pretty much everywhere. I doubt any other station or network comes close. Ground conductivity in Vermont is extremely low, so AM waves don’t go far, and there aren’t any big stations in Vermont on AM anyway. And no FM station is bigger, or has as many signals, as VPR.

One big reason VPR does so much, so well, is that it serves its customers, which are its listeners. That’s Marketing 101, but it’s also unique to noncommercial radio in the U.S. Commercial radio’s customers are its advertisers.

VPR’s services only begin with what it does on the air. Reporting is boffo too. Here’s VPR’s report on Rochester last Thursday, in several audio forms, as well as by transcription on that Web page. They use the Web exceptionally well, including a thick stream of tweets at @vprnet.

I don’t doubt there are many other media doing great jobs in Vermont. And at the local level I’m sure some stations, papers and online media do as good a job as VPR does state-wide.

But VPR is the one I follow elsewhere as well as in Vermont, and I want to do is make sure it gets the high five it deserves. If you have others (or corrections to the above), tell me in the comments below.

Some additional links:

The Rock face of the Music Radio island is eroding away, as station after station falls into the vast digital sea. Here’s a story in Radio Ink about how two FM rockers have been replaced by news and sports broadcasts that were formerly only on the AM band. (The illo for the story is a hideously discolored mug shot of the aged Mick Jagger.) But Rock isn’t the only music format that’s in trouble. All of them are.

For most of the last century, music and music radio were Xtreme symbiotes. To be popular, or just to be known to more than your local club or coffee house, you had to get your music on the radio. (For some great cinematic history on this, rent Coal Miner’s Daughter, just to see how Loretta Lynn established herself as a singer.) That’s because you also needed to sell what the radio played, which were recordings. All of those were on plastic discs.

Most music we hear is no longer on discs, or even on the radio.

Radio’s biggest advantage since the beginning was being live. This is why it’s still essential for talk, and especially for news and sports — the three formats that are winning on FM and keeping AM alive. Radio will remain strong as long as Internet streaming stays complicated (which it is, even on smartphones), and radios remain standard equipment in new cars. But music radio is still dying slowly. Three reasons:

  1. Music on radio is rarely presented by connoisseurs who know more than you do, and you’re glad to learn from. This in fact has been the case for a long time. There remain a few exceptions, but none (to my knowledge) make much money. By contrast, the Net is full of music connoisseurs and connoisseur-like offerings (e.g. Pandora, LastFM, Spotify).
  2. You don’t choose what music you want to hear. You can do that with Spotify or Rhapsody, and to a lesser extent with Pandora and LastFM.
  3. Advertising. We used to have no choice about enduring it. Now we do.

But music dying on the radio doesn’t mean it lives on the Net. At least not in the form of radio stations as we’ve known them. That’s because of copyright laws.

Radio has huge legacy legal advantages over all-digital alternatives on the copyright front. I won’t go into the details, because they’re complicated beyond endurance, but suffice it to say there is a reason why there are no podcasts of popular music. (Briefly, it’s that the podcaster would have to “clear rights” with the copyright holder of every song.) All we get is “podsafe” music, and music from outfits like the ones mentioned above, which have worked their own broad licensing deals with copyright holders — and from radio stations that enjoy similar deals and happen to stream as well.

Note that radio stations pay more, per recording, to copyright holders for streaming than they do for broadcasting on the air. But they get a break on the streaming side if they’re already broadcasting music over the air, because they don’t have to clear rights with all the artists they play.

The key here is the term “performance.” The way the law (in the U.S. at least) is set up, every play of every recording on the radio or over the Net is considered a performance, and the assumption by the copyright absolutists (the RIAA, primarily) is that copyright holders need to be paid for those performances. And they’ve been putting the squeeze in recent years on music radio to pay as much for performance rights as streamers on the Internet have been forced to pay. (They put those shackles on the Internet radio baby, right in the cradle.) This will also have a chilling effect on music radio.

So an irony of considering recorded music a “performance,” for the purpose of extracting royalties from radio stations on the Net and over the air, is that music on both is either going away or turning toward new systems, such as Spotify, LastFM, Pandora and the rest. But no new radio stations, on either the airwaves or the Net. Not if they’re going to play music of the RIAA-protected kind, which is most of what we know.

If the record industry were not immune to clues, it would find ways to open up opportunities for new music radio stations on the Net. But I doubt they will, until FM music is on its deathbed, just like it’s been on AM since FM wounded it.

Bonus links: Michael Robertson’s latest improvement to radio, DAR.fm.

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So I signed up for . I added some friends from the roster already there (my Gmail contacts, I guess). Created a small circle to discuss VRM. Nothing happened there that I know of right now, but I haven’t checked yet. I’m about to (see below), but first I’ll go through my other impressions.

First, the noise level in my email already rivals that of Facebook‘s and LinkedIn’s, both of which are thick with notices of interest in friending (or whatever) from people I don’t know or barely know. On Facebook, which I hardly visit, I see that I have 145 messages from (I guess) among my 857 friends. I also have 709 friend requests. Just said okay to a couple, ignored the rest.

Second, when I look at https://plus.google.com, the look is mighty similar to Facebook’s. Expected, I guess.

Third, I see now that “circles” means streams. Kind of like lists in Twitter. I had thought that cirlces would be a discussion thing, and I guess it is. But I prefer the threading in a good email client. Or just in email. I’m so tired of doing this kind of thing in silos. Email is mine. Google+ is Google’s. In terms of location, I feel like I’m in a corporate setting in Google+, and I feel like I’m at home when I’m in email. The reason, aside from design differences, is that email is free-as-in-freedom. Its protocols are NEA: Nobody owns them, Everybody can use them, and Anybody can improve them. Not the case with these commercial Web dairy farms.

I don’t mean ‘dairy farms’ as an insult, but as a working metaphor. We are not free there. We are the equivalent of cattle on a ranch.

The problem remains client-server, which is cow-calf, and was a euphemism in the first place (I’ve been told) for slave-master.

We’ve gone about as far as we can go with that. We need freedom now, and none of these dairies can give it to us. Yet another site/service can’t work, by the nature of its server-based design. Asking Google, or Yahoo, or Microsoft, or Apple, or a typical new start-up, with yet another site-based service, to make us free, is like asking a railroad to make us a car.

Email is one kind of primitive car. Or maybe just a primitive way of getting along on the road. (It is, after all, a collection of protocols, like the Net and the Web themselves.) We need more vehicles. More tools. Instruments of independence and sovereignty, as Moxy Tongue suggests here and I riff on here.

I’m thinking more about infrastructure these days. Facebook, LInkedIn, Google+ and Twitter are all good at what they do, but they are neither necessary nor sufficient as infrastructural elements supporting personal independence and real social interaction, like the kind we’ve always had offline, and in marketplaces since the days of Ur. Right now nearly all the sites and services we call “social” are platforms for advertising. That’s their business model. Follow the money and that’s where you end up. Then start there to see where they’ll all go. (LinkedIn, to its credit is an exception here. They have a serious set of professional personal services.) Yes, a lot of good in the world gets done with ad-supported social sites and services. But they are still built on the dairy model. And everything new we do on that model will have the same problem.

There are alternatives.

Kynetx’ execution model, for example, transcends the calf-cow model, even as it works alongside it. RSS always has supported personal independence, because it’s something that gives me (or anybody) the power to syndicate — without locking anybody into some company’s dairy. There are other tools, protocols and technologies as well, but I’ll stop naming my own votes here. Add your own in the comments below.

Saw Pom Wonderful Presents The Greatest Movie Ever Sold yesterday*. Brilliant work. I like the way Morgan Spurlock is both respectful and gently mocking of all points of view toward the movie’s subject: product placement in movies. That approach is why I prefer his movies to Michael Moores. Spurlock explores moral conflicts by living through them and sharing the process with his audience. Moore has a moral agenda, and grinds his axes right down to the handle. Moore also has a cruel streak, while Spurlock does not — except, perhaps, toward himself (for example with Super Size Me). Moore’s treatment of the senescent Charton Heston in Bowling for Columbine. still makes me wince.

* I started this post with the paragraph above on April 24, but didn’t finish it until now. In the meantime it just scrolled down out of sight in my outliner, below a pile of other old unposted items. I just found it, so now I’ll finish it.

The remarkable thing for me now is that The Greatest Movie Ever Sold kinda went nowhere. Walking out of the movie, I said to my wife, “This is the turning point on product placement.” But now, three months (to the day) into the future, I’m sure it’s not.

I see here that the movie grossed $629,499, as of July 17. Super Size Me, Spurlock’s hit from 2004, made almost that much on its opening day in May of that year, and passed $11.5 million in the U.S. alone by late September.

Why did Pom Wonderful Presents The Greatest Movie Ever Sold tank? Mixed reviews didn’t help. Nor did ruining a great title by selling it to Pom Wonderful.  (Even though the story behind that was a big part of the movie.) But I think the biggest reason is the topic itself. Nobody gives much of a shit about product placement. First, it’s beyond obvious, and has been ever since Blade Runner pioneered the practice, decades ago (for TDK, Atari, Pan Am, The Bell System and other future fatalities*). Second, advertising itself is now beyond ubiquitous. Today, for example, I opened an urgent notice from the U.S. Post Office that contained (in addition to actual information) a home improvement promotion from Lowe’s. The United States Postal Service, brought to you by Lowe’s.

So yeah: we are saturated in advertising. Why would boiling frogs want to see a movie about how they’re being cooked?

* The original link for this turned into a 404. On 5 August 2014 I changed it to a Google Books link to a passage in The Intention Economy that makes the same point.

Last week we spent a lot of time here, in Venice:

Bancogiro, Rialto Mercado, Venice

The triangular marble plaza on the edge of the Grand Canal of Venice is known informally as Bancogiro, once one of Italy’s landmark banks, and now the name of an osteria there. The plaza is part of Rialto Mercado, the marketplace where Marco Polo was based and prospered when he wasn’t out opening trade routes to the east. It’s also where Shakespeare set The Merchant of Venice, and where Luca Pacioli studied double entry bookkeeping, which he described in Summa de arithmetica, geometria, proportioni et proportionalità (Venice 1494), one of the first textbooks written in the vernacular (rather than Latin), and an early success story of the printing press.

Here’s a photo set of the place.

Here’s a 360° view. (While it’s called “Fondamenta de la Preson,” that’s just the cockeyed white building in the map above — a former womens prison — in the corner of the plaza.)

Note that Google Maps tells us little about the location, but plenty about the commercial establishments there. When I go for a less fancy view, the problem gets worse:

Bancogiro, Rialto Mercado, Venice

In that pull-down menu (where it says “Traffic”) I can turn on webcams, photos and other stuff from the Long Tail; but there’s no way to turn on labels for the Grand Canal, the Bancogiro plaza, the Rialto Mercado vaporetto (water bus) stop, the Rialto Mercado itself, the Fondamenta de la Preson (women’s prison, labeled, sort of, in the upper view but not the lower), or even the @#$% street names. The only non-commercial item on the map is the Arciconfraternita Di San Cristoforo E Della Misericordia, which is an organization more than a place.

(My wife just said “You know those hotel maps they give away, that only show hotels? It’s like that, only worse. The hotel maps at least give you some street names.”)

For example, try to find information about the Bancogiro: that is, about the original historic bank, rather than the osteria or the other commercial places with that name. (Here’s one lookup.) For awhile I thought the best information I could find on the Web was text from the restaurant menu, which I posted here. That says the bank was founded in 1157. But this scholarly document says 1617. Another seems to agree. But both are buried under commercial links.

The problem here is that the Web has become commercialized at the cost of other needs of use. And Google itself is leading the way — to the point where it is beginning to fail in its mission to “organize the world‘s information and make it universally accessible and useful.”

This is understandable, and easily rationalized. Google is a commercial enterprise. It makes money by selling advertising, and placing commercial information in settings like the ones above. This has been good in many ways, and funds many free services. But it has subordinated purely useful purposes, such as finding the name of a street, a canal, or a bus stop.

There are (at least) two central problems here for Google and other giants like it. One is that we’re not always buying something, or looking only for commercial information. The other is that advertising should not be the only business model for the likes of Google, and all who depend on it are at risk while it remains so.

One missing piece is a direct market for useful information. Toward that end I’ll put this out there: I am willing to pay for at least some of the information I want. I don’t expect all information to be free. I don’t think the fact that information is easily copied and re-used means information “wants” to be free. In other words, I think there is a market here. And I don’t think the lack of one is proof that one can’t be built.

What we need first isn’t better offerings from Google, but better signaling from the demand side of the marketplace. That’s what I’m try to do right now, by signaling my willingness to pay something for information that nobody is currently selling at any price. We need to work on systems that make both signaling and paying possible — on the buyer’s terms, and not just the seller’s.

This is a big part of what VRM, or Vendor Relationship Management is about. Development is going on here. EmanciPay, for example, should be of interest to anybody who would like to see less money left on the market’s table.

Bonus link.

 

Since writing What if Flickr fails? six months ago, my photography has dropped way off. I still shoot, but not as much. And I don’t upload as much to Flickr as I used to.

It’s not one thing, but in a way it comes down to that.

First, I’ve been writing a book, which I’ve never done before, and which takes a lot of time. When I have a choice of what to do, the book comes ahead of anything that’s not also top priority. Sorting, improving and uploading photos was never top priority, but it used to be closer than it is now.

Second, my old camera, a Canon 30D, has been upstaged by my new camera, a well-used and equally old Canon 5D. The 5D is a much better camera. The look, feel and UI are nearly identical. Alas, both are crapping out. The 30D was pretty much worn out anyway, and no longer reads light properly. Now the 5D has begun to fail in shutter (Tv) or aperature (Av) priority (or, in Canon parlance, value) modes. It still works in other modes, but shooting is trickier. In any case, I’m due for a new camera. Or, more likely, a new old one, such as another used 5D.

Third, all my old lenses for the 30D suck on the 5D, because they aren’t designed for full-frame sensors. They vignette on the edges, even at narrow aperatures. For many shots this doesn’t matter (or adds an interesting effect); but lack of lenses also discourages shooting.

Fourth, all my wish list lenses…

 

… are north of $1k apiece. For now that’s an indulgence. So, I’m coping on my current trip (in Italy) with the 5D and compensating for the failings of both the camera and the lenses.

If I’d had more time before this trip I would have rented a lens or two. (Here’s LensRentals.com’s price list for the first of the lenses listed above. A lot cheaper than a new lens. Right now I’m really regretting not doing that.)

But what it comes down to is what I want to do with the results. While I like Flickr as a place to post large numbers of shots that I’d like to see in the public domain (CC licensed for the most permissive use, which is why there are now 231 of them on Wikimedia Commons), I’d rather post the shots I care most about on my own server, in my own ways. For example, I’d love to do photo esssays like the ones Tony Pierce used to do, but without the heavy html work. (And if there’s an easy way, tell me.)

So, what I’m dealing with is a lack of tools. Which is cool. Shooting pictures is just one thing I do. Other things matter more. Especially, right now, that book.

Friday, 24 June… Heard from @VodafoneIT that there had been a “ticket” in Rome yesterday, and that the problem is fixed now. Usage (considered below) was not the issue. Hat tip to @VodafoneIT for getting back to me with the answer on that. Grazie.


Not being a reader of Italian, it’s hard to tell* why the Net got cut off here at our rented apartment; but I think the reason is that there is a usage limit. Does anybody know? If so, please give us a page explaining Vodafone landline plans, so our non-technical landlord can review it when he gets here tomorrow and tries to solve our problem. Not having the Net isn’t the worst thing while we’re here; but we do have business to conduct, so having it is helpful when we’re not enjoying the city. Grazie.

*The error message only appears when we are offline, so getting an online tranlation (in, say, Chrome) isn’t possible then, and we neglected to copy it off, to try translating it when we’re back on. Next time we’ll do that.

While arguments over network neutrality have steadily misdirected attention toward Washington, phone and cable companies have quietly lobbied one state after another to throttle back or forbid cities, towns and small commercial and non-commercial entities from building out broadband facilities. This Community Broadband Preemption Map, from Community Broadband Networks, tells you how successful they’ve been so far: Broadband Preemption Map Now they’re the verge of succeeding in North Carolina too.

This issue isn’t just close to home for me. I lived in North Carolina for nearly two decades, and I have more blood relatives there than in any other state. (Not to mention countless friends.) Not one of them tells me how great their broadband is. More than a few complain about it. And I can guarantee that the complaints won’t stop once the Governor signs the misleadingly-named “Level Playing Field/Local Gov’t Competition act” (H129), which the cable industry has already been lobbied through the assembly.

The “free market” the phone and cable companies claim to operate in, and which they mostly occupy as a duopoly, is in fact a regulatory zoo where the biggest animals run the place. Neither half of the phone/cable duopoly has ever experienced anything close to a truly free market; but they sure know how to thrive in the highly regulated one they have — at the federal, state and local levels. Here’s Ars on the matter:

Let’s be even clearer about what is at stake in this fight. Muni networks are providing locally based broadband infrastructures that leave cable and telco ISPs in the dust. Nearby Chattanooga, Tennessee’scity owned EPB Fiber Optics service now advertises 1,000Mbps. Wilson, North Carolina is home to the Greenlight Community Network, which offers pay TV, phone service, and as much as 100Mbps Internet to subscribers (the more typical package goes at 20Mbps). Several other North Carolina cities have followed suit, launching their own networks. In comparison, Time Warner’s Road Runner plan advertises “blazing speeds” of 15Mbps max to Wilson area consumers. When asked why the cable company didn’t offer more competitive throughput rates, its spokesperson told a technology newsletter back in 2009 that TWC didn’t think anyone around there wanted faster service. When it comes to price per megabyte, GigaOm recently crunched some numbers and found out that North Carolina cities hold an amazing 7 of 10 spots on the “most expensive broadband in the US” list.

And here’s what Wally Bowen and Tim Karr say in the News & Observer:

North Carolina has a long tradition of self-help and self-reliance, from founding the nation’s first public university to building Research Triangle Park. Befitting the state’s rural heritage, North Carolinians routinely take self-help measures to foster economic growth and provide essential local services such as drinking water and electric power. Statesville built the state’s first municipal power system in 1889, and over the years 50 North Carolina cities and towns followed suit. In 1936, the state’s first rural electric cooperative was launched in Tarboro to serve Edgecombe and Martin counties. Today, 26 nonprofit electric networks serve more than 2.5 million North Carolinians in 93 counties. Strangely, this self-help tradition is under attack. The General Assembly just passed a bill to restrict municipalities from building and operating broadband Internet systems to attract industry and create local jobs. Although pushed by the cable and telephone lobby, similar bills were defeated in previous legislative sessions. But the influx of freshmen legislators and new leadership in both houses created an opening for the dubiously titled “Level Playing Field” bill (HB 129).

No one disputes the importance of broadband access for economic growth and job creation. That’s why five cities – Wilson, Salisbury, Morganton, Davidson and Mooresville – invoked their self-help traditions to build and operate broadband systems after years of neglect from for-profit providers, which focus their investments in more affluent and densely populated areas. Not coincidentally, all five cities own and operate their own power systems or have ties to nonprofit electric cooperatives. (While the bill does not outlaw these five municipal networks, it restricts their expansion and requires them to make annual tax payments to the state as if they were for-profit companies.) How does a state that values independence, self-reliance and economic prosperity allow absentee-owned corporations to pass a law essentially granting two industries – cable and telephone – the power to dictate North Carolina’s broadband future? This question will be moot if Gov. Beverly Perdue exercises her veto power and sends this bill where it belongs: to the dustbin of history.

We don’t need more laws restricting anything around Internet infrastructure build-outs in the U.S. That’s the simple argument here.

We need the phone and cable companies to improve what they can, and we need to encourage and thank them for their good work. (As I sometimes do with Verizon FiOS, over which I am connected here in Massachusetts.)

We also need to recognize that the Internet is a utility and not just the third act (after phone and TV) in the “triple play” that phone and cable companies sell. The Net is more like roads, water, electricity and gas than like TV or telephony (both of which it subsumes). It’s not just about “content” delivered from Hollywood to “consumers,” or about a better way to do metered calls on the old Ma Bell model. It’s about everything you can possibly do with a connection to the rest of the world. The fatter that connection, the more you can do, and the more business can do.

Cities and regions blessed with fat pipes to the Internet are ports on the ocean of bits that now comprise the networked world. If citizens can’t get phone and cable companies to build out those ports, it’s perfectly legitimate for those citizens to do it themselves. That’s what municipal broadband build out is about, pure and simple. Would it be better to privatize those utilities eventually? Maybe. But in the meantime let’s not hamstring the only outlet for enterprise these citizens have found.

Here’s a simple fact for Governor Perdue to ponder: In the U.S. today, the leading innovators in Internet build-out are cities, not phone and cable companies. Look at Chatanooga and Lafayette — two red state cities that are doing an outstanding job of building infrastructure that attracts and supports new businesses of all kinds. Both are doing what no phone or cable companies seems able or willing to do. And both are succeeding in spite of massive opposition by those same incumbent duopolists.

The Internet is a rising tide that lifts all economic boats. At this stage in U.S. history, this fact seems to be fully motivating to enterprises mostly at the local level, and mostly in small cities. (Hi, Brett.) Their customers here are citizens who have direct and personal relationships with their cities and with actual or potential providers there, including the cities themselves. They want and need a level of Internet capacity that phone and cable companies (for whatever reason) are not yet giving them. These small cities provide good examples of The Market at work.

It isn’t government that’s competing with cable and phone companies here. Its people. Citizens.

No, these new build-outs are not perfect. None are, or can be. Often they’re messy. But nothing about them requires intervention by the state. Especially so early in whatever game this will end up being.

I urge friends, relatives and readers in North Carolina to Call Governor Perdue at (800) 662-7952, and to send her emails at  governor.office at nc.gov. Tell her to veto this bill, and to keep North Carolina from turning pink or red on the map above. Tell her to keep the market for broadband as free as it’s been from the beginning.

Bonus link.

[Later, as the last hour approaches…]

Larry Lesig has published an open letter to Governor Perdue, Here is most of it:

Dear Governor Perdue:

On your desk is a bill passed by the overwhelmingly Republican North Carolina legislature to ban local communities from building or supporting community broadband networks. (H.129). By midnight tonight, you must decide whether to veto that bill, and force the legislature to take a second look.

North Carolina is an overwhelmingly rural state. Relative to the communities it competes with around the globe, it has among the slowest and most expensive Internet service. No economy will thrive in the 21st century without fast, cheap broadband, linking citizens, and enabling businesses to compete. And thus many communities throughout your state have contracted with private businesses to build their own community broadband networks.

These networks have been extraordinarily effective. The prices they offer North Carolinians is a fraction of the comparable cost of commercial network providers. The speed they offer is also much much faster.

This single picture, prepared by the Institute for Local Self Reliance, says it all: The yellow and green dots represent the download (x-axis) and upload (y-axis) speeds provided by two community networks in North Carolina. Their size represents their price. As you can see, community networks provide faster, cheaper service than their commercial competitors. And they provide much faster service overall.

2011-05-20-broadbandgraph.png

 

Local competition in broadband service benefits the citizens who have demanded it. For that reason, community after community in North Carolina have passed resolutions asking you to give them the chance to provide the Internet service that the national quasi-monopolies have not. It is why businesses from across the nation have opposed the bill, and business leaders from your state, including Red Hat VP Michael Tiemann, have called upon you to veto the bill.

Commercial broadband providers are not happy with this new competition, however. After spending millions in lobbying and campaign contributions in North Carolina, they convinced your legislature to override the will of local North Carolina communities, and ban these faster, cheaper broadband networks. Rather than compete with better service, and better prices, they secured a government-granted protection against competition. And now, unless you veto H. 129, that protection against competition will become law.

Opponents of community broadband argue that it is “unfair” for broadband companies to have to compete against community-supported networks. But the same might be said of companies that would like to provide private roads. Or private fire protection. Or private police protection. Or private street lights. These companies too would face real competition from communities that choose to provide these services themselves. But no one would say that we should close down public fire departments just to be “fair” to potential private first-responders.

The reason is obvious to economists and scholars of telecommunications policy. As, for example, Professor Brett Frischmann argues, the Internet is essential infrastructure for the 21st century. And communities that rely solely upon private companies to provide public infrastructure will always have second-rate, or inferior, service.

In other nations around the world, strong rules forcing networks to compete guarantee faster, cheaper Internet than the private market alone would. Yet our FCC has abdicated its responsibility to create the conditions under which true private broadband competition might flourish in the United States. Instead, the United States has become a broadband backwater, out-competed not only by nations such as Japan and Korea, but also Britain, Germany and even France. According to a study by the Harvard Berkman Center completed last year, we rank 19th among OECD countries in combined prices for next generation Internet, and 19th for average advertised speeds. Overall, we rank below every major democratic competitor — including Spain — and just above Italy.

In a world in which FCC commissioners retire from the commission and take jobs with the companies they regulate (as Commissioner Baker has announced that she will do, by joining Comcast as a lobbyist, and as former FCC Chairman Powell has done, becoming a cable industry lobbyist), it is perhaps not surprising that these networks are protected from real competition.

But whether surprising or not, the real heroes in this story are the local communities that have chosen not to wait for federal regulators to wake up, and who have decided to create competition of their own. No community bans private networks. No community is unfairly subsidizing public service. Instead, local North Carolina communities are simply contracting to build 21st-century technology, so that citizens throughout the state can have 21st-century broadband at a price they can afford.

As an academic who has studied this question for more than a decade, I join many in believing that H.129 is terrible public policy…

Be a different kind of Democrat, Governor Perdue. I know you’ve received thousands of comments from citizens of North Carolina asking you to veto H.129. I know that given the size of the Republican majority in the legislature, it would be hard for your veto to be sustained.

But if you took this position of principle, regardless of whether or not you will ultimately prevail, you would inspire hundreds of thousands to join with you in a fight that is critical to the economic future of not just North Carolina, but the nation. And you would have shown Republicans and Democrats alike that it is possible for a leader to stand up against endless corporate campaign cash.

There is no defeat in standing for what you believe in. So stand with the majority of North Carolina’s citizens, and affirm the right of communities to provide not just the infrastructure of yesterday — schools, roads, public lighting, public police forces, and fire departments — but also the infrastructure of tomorrow — by driving competition to provide the 21st century’s information superhighway.

With respect,

Lawrence Lessig

To contact the governor, you can email her. If you’re from North Carolina, this link will take you to a tool to call the governor’s office. You can follow this fight on Twitter at @communitynets
You can follow similar fights on Twitter by searching #rootstrikers.

Well put, as usual. Hope it works.

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