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We had a week of record rain here in Eastern Massachusetts. Lots of roads were closed as ponds and brooks overflowed their banks, and drainage systems backed up. At various places on Mass Ave north of Cambridge water was gushing up out of blown-off manhole covers. Traffic was backed up all over the place. Yesterday, the first after the rains stopped, many residents were pumping out basements through fat hoses that snaked out into streets. Much of this water only pooled somewhere else, since many drainage systems were filled too.

In some ways I’ve never stopped being the newspaper photographer I was forty years ago, in my first newspaper job (I didn’t have that many, total, but that was more fun than the rest of them). So I went out and looked for some actual floods worth shooting and found Magnolia Field in Arlington, near the Alewife T stop at the end of the Red Line. It’s a big soccer and lacrosse field, with with the Minuteman Bikeway at one end and a playground for kiddies at the other. It normally looks flat, but inundation by water proved otherwise. I could tell by the high debris mark that most of the field had been covered with water when the flood was at its maximum depth, but there was plenty left when I showed up and shot the photo above and the rest here.

Here’s the field on a sunny spring day, shot by Bing and revealed, too many clicks down, in its “birds eye view” under “aerial”. Here’s a link to the actual Bing view. And here’s Bing’s contribution to an iPhone app called MyWeather, which does a great job of showing a combination of precipitation and clouds, with looping animation:

I took that screen shot at the end of the storm on Monday night. You can see how it was our corner of a huge cyclonic weather system, rotating around an eye of sorts, out in the Atlantic off the Virginia coast. This winter we’ve had a series of these. As I wrote in an earlier post, it was one of these, spinning like a disk with a spindle in New York City, that brought rain to New England and snow pretty much everywhere else in February.

Now it’s Spring, almost literally. The sky was blue and clear as can be, winds calm, temperature hitting 66°. I know it won’t last, but it’s nice to get a break.

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Tucson05 TitanICBM

After visiting the Titan Missle Museum in Arizona, Matt Blaze wrote, How did we keep from blowing ourselves up for all those years?

Good question.

Take a listen the next time you hear somebody say “Good question.” It means they don’t have the answer. Maybe it also means the best questions are unanswerable.

And maybe we also need to keep asking them anyway, for exactly that reason. This was a lesson I got a long time ago, and reported in 2005, in this post here:

About ten years ago I took a few days off to chill in silence at the New Camaldoli Monastery in Big Sur. One of the values the White Monks of the monastery share with Quakers in Sunday meeting is confinement of speech to that which “improves on the silence”. (Or, in the case of the monks, fails to insult the contemplative virtues of silence.) It was there that I had an amazing conversation with Father John Powell, who told me that any strictly literalist interpretation of Christ’s teachings “insulted the mystery” toward which those teachings pointed — and which it was the purpose of contemplative living to explore. “Christ spoke in paradox”, he said. Also metaphor, which itself is thick with paradox. Jesus knew, Father Powell said, that we understand one thing best in terms of another which (paradoxically) is literally different yet meaningfully similar.

For example, George Lakoff explains that we understand time in terms of money (we “save”, “waste” and “spend” it) and life in terms of travel (we “arrive”, “depart”, “fall off the wagon” or “get stuck in a rut”). For what it’s worth, George is Jewish. Like Jesus.

The greatest mystery of life, Father Powell explained, isn’t death. It’s life. “Life is exceptional”, he said. For all the fecundity of nature, it is surrounded by death. Far as we can tell, everything we see when we look to the heavens is dead as a gravestone. Yet it inspires the living. “Life”, he said, sounding like an old rabbi, “is the mystery”.

I was a kid in the fifties, when the U.S. and the Soviet Union were busy not talking to each other while planting thousands of nuclear-tipped ICBMs  in the ground, pointed at each other’s countries. They were also sending thousands of additional warheads to sea in nuclear submarines. Every warhead was ready obliterate whole cities in enemy territory. Our house was five miles from Manhattan. We had frequent air raid drills, and learned how to “duck and cover” in the likely event of sudden incineration. Like many other kids in those days, I wished to enjoy as much of life as I could before World War III, which would last only a few hours, after which some other species would need to take over.

I was no math whiz; but I was an authority on adults and their failings. I could look at the number of missles involved, guess at all the things that could go wrong, and make a pretty good bet that something, sooner or later, would. I wasn’t sure we would die, but I was sure the chances were close to even.

In his new book The Dead Hand, Washington Post reporter David E. Hoffman explains exactly how close we came:

At 12:15 A.M., Petrov was startled. Across the top of the room was a thin, silent panel. Most of the time no one even noticed it. But suddenly it lit up, in red letters: LAUNCH.

A siren wailed. On the big map with the North Pole, a light at one of the American missile bases was illuminated. Everyone was riveted to the map. The electronic panels showed a missile launch. The board said “high reliability.” This had never happened before. The operators at the consoles on the main oor jumped up, out of their chairs. They turned and looked up at Petrov, behind the glass. He was the commander on duty. He stood, too, so they could see him. He started to give orders. He wasn’t sure what was happening. He ordered them to sit down and start checking the system. He had to know whether this was real, or a glitch. The full check would take ten minutes, but if this was a real missile attack, they could not wait ten minutes to nd out. Was the satellite holding steady? Was the computer functioning properly?…

The phone was still in his hand, the duty ofcer still on the line, when Petrov was jolted again, two minutes later.

The panel ashed: another missile launched! Then a third, a fourth and a fth. Now, the system had gone into overdrive. The additional signals had triggered a new warning. The red letters on the panel began to ash MISSILE ATTACK, and an electronic blip was sent automatically to the higher levels of the military. Petrov was frightened. His legs felt paralyzed. He had to think fast…

Petrov made a decision. He knew the system had glitches in the past; there was no visual sighting of a missile through the telescope; the satellites were in the correct position. There was nothing from the radar stations to verify an incoming missile, although it was probably too early for the radars to see anything.

He told the duty ofcer again: this is a false alarm.

The message went up the chain.

How many other events were there like that? On both sides?

I think there lurks in human nature a death wish — for others, even more than for ourselves. We rationalize nothing better, or with more effect, than killing each other. Especially the other. Fill in the blank. The other tribe, the other country, the other culture, the other religion, whatever.  “I’ve seen the future,” Leonard Cohen sings. “It is murder.” (You can read the lyrics here, but I like the video version.)

Yet we also don’t. The answer to Matt’s question — How did we keep from blowing ourselves up for all those years? —is lieutenant colonel Stanislav Petrov, and others like him, unnamed. Petrov had the brains and the balls to prevent World War III by saying “Nyet” to doing the crazy thing that only looked sane because a big institution (in his case, the Soviet Union) was doing it.

We’re still crazy. (You and I may not be, but we are.)

War is a force that gives us meaning, Chris Hedges says. You can read his book by that title, (required reading from a highly decorated and deeply insightful former war correspondent). You can also watch the lecture he gave on the topic at UCSB in 2004. The mystery will be diminished by his answer, but not solved.

Still, every dose of sanity helps.

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noreaster

That’s what the radar shows right now. Outside the winds range from strong to scary. The rain is steady and horizontal. The storm rotates counterclockwise. If it had an eye, it would be on Boston.

New York, as you see, is getting snow. This illustrates this winter’s weird weather pattern. Mid-Atlantic states get buried in snow and ice while New England is South Carolina. We had a couple of snowstorms this winter, but none of the big ones the states south and west of here got. Mostly we’ve had rain. Lots of it. I’m sure most of the ski areas are watching their seasons wash away.

But somehow planes are landing and taking off at Logan. No delays, it says (and shows) here. Can’t be fun in those planes, though.

By the way, Intellicast.com rocks. Highly recommended for weather freaks. Not the best UI, but great images.

[Next morning…] Clear now in Boston, but an awful time to be flying into JFK or PHL:

aviation_jfk-phl

Of the latter it says here, “Philadelphia Intl (KPHL) is currently experiencing inbound flights delayed at their origin an average of 3 hours 23 minutes due to snow and ice. (all delays).” And this new update for JFK:

John F Kennedy Intl (KJFK) is currently experiencing:

  • all inbound flights being held at their origin until friday at 09:15a EST due to snow and ice
  • inbound flights delayed at their origin an average of 5 hours 43 minutes due to snow and ice

(all delays)

All that is from FlightAware, another great site that can use some UI improvements. (Such as linkability to map sections.) Highly recommended if you want to track, say, inbound flights of persons you need to pick up at the airport.

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Anybody who refuses to leave a mudslide evacuation area needs to watch this video:

It’s a live recording of the slide that killed ten people in LaConchita, California, on January 10, 2005. We know people who knew people who were killed in that slide. The story of the Wallet family is especially tragic. Jimmy Wallet was walking back from a corner store with some ice cream for his family when the mudslide in the video above destroyed his house before his eyes, burying his wife and three little daughters. Only he and his teenage daughter, who was out with friends, lived. Six others also died.

And this wasn’t  an especially big slide — or the first to strike that little community. Here’s one from five years earlier. That killed people too.

I’ve been listening to KNX, which has been reporting on the heavy weather in Southern California, and I’m amazed to hear that a large percentage (40%, I think the reporter said) of evacuees are waiting it out.

Here’s the deal, folks: mudslides are inevitable. If you live below a steep hill or mountain slope in a part of Southern California that’s getting heavy rain, and you’re under an evacuation order, get out. Right now (5:45pm Pacific), Acton. La Crescenta, La Cañada-Flintridge, Glendale, Tujunga Foothill and Sierra Madre all have a total of nearly 2000 homes under evacuation order. (So says the official speaking at a news conference on KNX right now.)

Yesterday I shared some of what John McPhee wrote in The Control of Nature about a mudslide (in Glendale — in the same area under evacuation orders now. Here is the whole passage, courtesy of  this page on Los Angeles provided by United States Geological Survey:

In Los Angeles versus the San Gabriel Mountains, it is not always clear which side is losing. For example, the Genofiles, Bob and Jackie, can claim to have lost and won. They live on an acre of ground so high that they look across their pool and past the trunks of big pines at an aerial view over Glendale and across Los Angeles to the Pacific bays. The setting, in cool dry air, is serene and Mediterranean. It has not been everlastingly serene.

On a February night some years ago, the Genofiles were awakened by a crash of thunder — lightning striking the mountain front. Ordinarily, in their quiet neighborhood, only the creek beside them was likely to make much sound, dropping steeply out of Shields Canyon on its way to the Los Angeles River. The creek, like every component of all the river systems across the city from mountains to ocean, had not been left to nature. Its banks were concrete. Its bed was concrete. When boulders were running there, they sounded like a rolling freight. On a night like this, the boulders should have been running. The creek should have been a torrent. its unnatural sound was unnaturally absent. There was, and had been, a lot of rain.

The Genofiles had two teen-age children, whose rooms were on the uphill side of the one-story house. The window in Scott’s room looked straight up Pine Cone Road, a cul-de-sac, which, with hundreds like it, defined the northern limit of the city, the confrontation of the urban and the wild. Los Angeles is overmatched on one side by the Pacific Ocean and on the other by very high mountains. With respect to these principal boundaries, Los Angeles is done sprawling. The San Gabriels, in their state of tectonic youth, are rising as rapidly as any range on Earth. Their loose inimical slopes flout the tolerance of the angle of repose. Rising straight up out of the megalopolis, they stand ten thousand feet above the nearby sea, and they are not kidding with this city. Shedding, spalling, self-destructing, they are disintegrating at a rate that is also among the fastest in the world. The phalanxed communities of Los Angeles have pushed themselves hard against these mountains, an aggression that requires a deep defense budget to contend with the results. Kimberlee Genofile called to her mother, who joined her in Scott’s room as they looked up the street. From its high turnaround, Pine Cone Road plunges downhill like a ski run, bending left and then right and then left and then right in steep christiania turns for half a mile above a three-hundred-foot straight-away that aims directly at the Genofiles’ house. Not far below the turnaround, Shields Creek passes under the street, and there a kink in its concrete profile had been plugged by a six-foot boulder. Hence the silence of the creek. The water was not spreading over the street. It descended in heavy sheets. As the young Genofiles and their mother glimpsed it in the all but total darkness, the scene was suddenly illuminated by a blue electrical flash. In the blue light they saw a massive blackness, moving. It was not a landslide, not a mudslide, not a rock avalanche; nor by any means was it the front of a conventional flood. In Jackie’s words, “It was just one big black thing coming at us, rolling, rolling with a lot of water in front of it, pushing the water, this big black thing. It was just one big black hill coming toward us.”

In geology, it would be known as a debris flow. Debris flows amass in stream valleys and more or less resemble fresh concrete. They consist of water mixed with a good deal of solid material, most of which is above sand size. Some of it is Chevrolet size. Boulders bigger than cars ride long distances in debris flows. Boulders grouped like fish eggs pour downhill in debris flows. The dark material coming toward the Genofiles was not only full of boulders; it was so full of automobiles it was like bread dough mixed with raisins. On its way down Pine Cone Road, it plucked up cars from driveways and the street. When it crashed into the Genofiles’ house, the shattering of safety glass made terrific explosive sounds. A door burst open. Mud and boulders poured into the hall. We’re going to go, Jackie thought. Oh, my God, what a hell of a way for the four of us to die together.

The parents’ bedroom was on the far side of the house. Bob Genofile was in there kicking through white satin draperies at the paneled glass, smashing it to provide an outlet for water, when the three others ran in to join him. The walls of the house neither moved nor shook. As a general contractor, Bob had built dams, department stores, hospitals, six schools, seven churches, and this house. It was made of concrete block with steel reinforcement, 16 inches on center. His wife had said it was stronger than any dam in California. His crew had called it “the fort.” In those days, 20 years before, the Genofiles’ acre was close by the edge of the mountain brush, but a developer had come along since then and knocked down thousands of trees and put Pine Cone Road up the slope. Now Bob Genofile was thinking, I hope the roof holds. I hope the roof is strong enough to hold. Debris was flowing over it. He told Scott to shut the bedroom door. No sooner was the door closed that it was battered down and fell into the room. Mud, rock, water poured in. It pushed everybody against the far wall. “Jump on the bed,” Bob said. The bed began to rise. Kneeling on it — on a gold velvet spread — they could soon press their palms against the ceiling. The bed also moved toward the glass wall. The two teen-agers got off, to try to control the motion, and were pinned between the bed’s brass railing and the wall. Boulders went up against the railing, pressed it into their legs, and held them fast. Bob dived into the muck to try to move the boulders, but he failed. The debris flow, entering through windows as well as doors, continued to rise. Escape was still possible for the parents but not for the children. The parents looked at each other and did not stir. Each reached for and held one of the children. Their mother felt suddenly resigned, sure that her son and daughter would die and she and her husband would quickly follow. The house became buried to the eaves. Boulders sat on the roof. Thirteen automobiles were packed around the building, including five in the pool. A din of rocks kept banging against them. The stuck horn of a buried car was blaring. The family in the darkness in their fixed tableau watched one another by the light of a directional signal, endlessly blinking. The house had filled up in six minutes, and the mud stopped rising near the children’s chins.”

Note that these flows don’t happen only when it’s still raining. Here’s one that happened along the Hayward Fault, in Fremont, that I remember watching from across the South Bay when we lived in Emerald Hills, California, in the late Nineties. It moved slowly and didn’t take out any houses; but it almost did, and was dramatic to watch. It wasn’t raining at the time. The mountainside was saturated with water from earlier rains, and chose its own time to give.

In terms of Geology, California is new. If you were to run a short video of the last few hundred thousand years in Southern California, you’d see a riot of mountains forming, sliding sideways and collapsing. If you were to do the same for the mountains of Arkansas or North Carolina, you’d see almost nothing happening.

Living anywhere is a game of russian roulette with nature: a bet that grand geologic or weather events will not occur within our brief lifespans. In communities like La Conchita, and others placed below dirt sure to move, there are many more bullets in the chambers.

But denial is a powerful force. When I first moved to Santa Barbara, and drove past La Conchita on Highway 1, I was astounded that anybody would chance to build there, because big landslides had obviously happened already, and more were sure to come. Since the mudslide of 2005, many people continue to live in La Conchita, and insist that the county “fix” the mountain above them — even though geologists have studied the region closely and said this:

The 1995 and 2005 landslides in the 200-m high sea cliff above the community of La Conchita, California, are known to be part of a reactivated Holocene prehistoric landslide. We propose that the prehistoric Holocene slide is part of a much larger, several hundred million cubic meter late Pleistocene slide complex composed of upper slumps and lower flows, informally termed as the Rincon Mountain megaslide.

On the positive side, rain on SoCal’s low elevations in winter means snow on the high peaks. If the air clears, Los Angeles will be flanked by white alps. I guarantee great skiing on Mt. Baldy when this thing is over. Provided there isn’t a debris flow blocking the road going up there.

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One of the things that drives me nuts about stories on the Web is absent links to first sources.

Two examples: this piece by Nate anderson in Ars Technica and this one by Greg Sandoval in BX.BusinessWeek Cnet.* Both report on briefs filed by the MPAA and the RIAA with the FCC. Both quote from the briefs, but neither links to those briefs. Why? Were the available only on paper? I dunno, but I suspect not. (Later… Eric Bangeman says in comments below that the Ars piece had links from the start. These are, as Brian Hayashi also notes below, at the end of the piece, under “Further reading”. I didn’t see them. My apologies for missing them, and for bringing Ars in on this rant. Eric also pointed out that Greg’s piece was published by Cnet. My error in missing that too, even though that’s a bit more excusable.*)

I’ve tried finding the originals, and can’t. The FCC has a pile of search tools, including an advanced one that allows searching for exact phrases. But when I search phrases quoted by those article’s authors, nothing comes up. And when I search Google and Bing for the same, I get nothing but those two articles and others quoting them.

Could be these filings were at the FCC’s OpenInternet.gov, which seems to have no search facility (that I can find, anyway). The agency’s IdeaScale might be the place. It does have  a search facility, but when I try to dig down there — for example by looking for the phrase “protected against theft and unauthorized”, I can’t find anything. Not the phrase, not the RIAA, not the MPAA.

I like Ars. I like BX. I like Cnet.I also like Nate‘s and Greg‘s writing. I’m just tired of having to re-dig what’s already been dug, such as I had to do — and failed — when I put together the last piece I put up. (Where, by the way, I quoted Nate at length.) This isn’t about them. It’s about everybody writing on the Web.

Consider this a gentle request to journalists of all kinds: Help the rest of us out here. Give us links to your sources. Makes life a lot easier for everybody.

Thanks.

[Later…] @connectme (Brian Hayashi) came through with the MPAA filing after I posted a request on Twitter. Also with the RIAA one. Brian also noted that links are now in the Ars piece. I now see them, down in “Further reading” at the bottom. Were there there from the start and I missed them? (Yes, Eric Bangeman says, in his comment below.) If so, my apologies. (I’d still rather see the links in the text than at the bottom.)

Thanks, Brian! Thanks, Eric.

* This is an error I’ll own (like all the others above), but it brings up another gripe about which I suspect little can be done: publishers republishing stuff in ways that makes original publishers unclear. Below is a windowshot of Greg’s piece that shows the problem. Cnet.com is way down near the right end of the URL: out of sight in this case. The BX banner appears to be an ad. But the favicon in the location bar also says BX. I suppose this is “branding” at work, but at a certain point, which we’ve passed here, it gets crazy.

bx_mistake

The Cinternet is Donnie Hao Dong’s name for the Chinese Internet. Donnie studies and teaches law in China and is also a fellow here at Harvard’s Berkman Center. As Donnie sees (and draws) it, the Cinternet is an increasingly restricted subset of the real thing:

map[19]

He calls this drawing a “map of encirclement.” That last noun has a special meaning he explains this way:

“The Wars of (anti-)Encirclement Compaign” were a series battles between China Communist Party and the KMT‘s Nanjing Gorvernment in 1930s. At the time the CCP established a government in south-central China (mostly in Jiang Xi Province). The KMT’s army tried five times to attack and encircle the territory of CCP’s regime. And The CCP’s Red Army was almost defeated in the Fifth Encirclement War in 1934. The Long March followed the war and rescued CCP and its army.

Encirclement is more than censorship. It’s a war strategy, and China has been at war with the Internet from the start.

But while China’s war is conscious, efforts by other countries to encircle the Net are not. To see what I mean by that, read Rebecca MacKinnon‘s Are China’s demands for Internet ‘self-discipline’ spreading to the West? Her short answer is yes. Her long answer is covered in these paragprahs:

To operate in China, Google’s local search engine, Google.cn, had to meet these “self-discipline” requirements. When users typed words or phrases for sensitive subjects into the box and clicked “search,” Google.cn was responsible for making sure that the results didn’t include forbidden content.

It’s much easier to force intermediary communications and Internet companies such as Google to police themselves and their users than the alternatives: sending cops after everybody who attempts a risque or politically sensitive search, getting parents and teachers to do their jobs, or chasing down the origin of every offending link. Or re-considering the logic and purpose of your entire system.

Intermediary liability enables the Chinese authorities to minimize the number of people they need to put in jail in order to stay in power and to maximize their control over what the Chinese people know and don’t know.

In its bombshell announcement on Jan. 12, Google cited massive cyber attacks against the Gmail accounts of human rights activists as the most urgent reason for re-evaluating its presence in China. However, the Chinese government’s demands for ever-increasing levels of censorship contributed to a toxic and unsustainable business environment.

Remember that phrase: intermediary liability. It’s a form of encirclement. Rebecca again:

Meanwhile in the Western democratic world, the idea of strengthening intermediary liability is becoming increasingly popular in government agencies and parliaments. From France to Italy to the United Kingdom, the idea of holding carriers and services liable for what their customers do is seen as the cheapest and easiest solution to the law enforcement and social problems that have gotten tougher in the digital age — from child porn to copyright protection to cyber-bullying and libel.

I’m not equating Western democracy with Chinese authoritarianism — that would be ludicrous. However, I am concerned about the direction we’re taking without considering the full global context of free expression and censorship.

The Obama administration is negotiating a trade agreement with 34 other countries — the text of which it refuses to make public, citing national security concerns — that according to leaked reports would include increased liability for content hosting companies and service providers. The goal is to combat the global piracy of movies and music.

I’m not saying that we shouldn’t fight crime or enforce the law. Of course we should, assuming that the laws reflect the consent of the governed. But let’s make sure that we don’t throw the baby of democracy and free speech out with the bathwater, as we do the necessary work of adjusting legal systems and economies to the Internet age.

Next, What Big Content wants from net neutrality (hint: protection), by Nate Anderson in Ars Technica. According to Nate, more than ten thousand comments were filed on the subject of net neutrality with the FCC, and among these were some from the RIAA and the MPAA. These, he said, “argued that the FCC should encourage ISPs to adopt ‘graduated response’ rules aimed at reducing online copyright infringement”, and that they “also reveal a content-centric view of the world in which Americans will not ‘obtain the true benefits that broadband can provide’ unless ‘copyrighted content [is] protected against theft and unauthorized online distribution'”. He continues,

What could graduated response possibly have to do with network neutrality? The movie and music businesses have seized on language in the FCC’s Notice of Proposed Rulemaking that refuses to extend “neutrality” to “unlawful content.” The gist of the MPAA and RIAA briefs is that network neutrality’s final rules must allow for—and in fact should encourage—ISPs to take an active anti-infringement role as part of “reasonable network management.”

Not that the word “infringement” is much in evidence here; both briefs prefer “theft.” The RIAA’s document calls copyright infringement “digital piracy—or better, digital theft,” and then notes that US Supreme Court Justice Breyer said in the Grokster case that online copyright infringement was “garden variety theft.”

To stop that theft, the MPAA and RIAA want to make sure that any new FCC rules allow ISPs to act on their behalf. Copyright owners can certainly act without voluntary ISP assistance, as the RIAA’s lengthy lawsuit campaign against file-swappers showed, but both groups seem to admit that this approach has now been hauled out behind the barn and shot.

According to the RIAA, “Without ISP participation, it is extremely difficult to develop an effective prevention approach.” MPAA says that it can’t tackle the problem alone and it needs “broadband Internet access service providers to cooperate in combating combat theft.”

“No industry can, or should be expected to, compete against free-by-theft distribution of its own products,” the brief adds.

“We thus urge the Commission to adopt rules that not only allow ISPs to address online theft, but actively encourage their efforts to do so,” says the RIAA.

And that’s how we get the American Cinternet. Don’t encircle it yourself. Get the feds to make ISPs into liable intermediaries forced to practice “self discipline” the Chinese way: a “graduated response” that encircles the Net, reducing it to something less: a spigot of filtered “content” that Hollywood approves. Television 2.0, coming up.

Maybe somebody can draw us the Content-o-net.

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I posted a lot today, but nothing matters more — or has been more on the front of my mind — than Haiti. What hell that such an already troubled country should be hit by an earthquake so bad, and so close to its most dense population centers.

So, as I try to get my head around the situation, here’s a list of links, in the order that I visit them:

I’ll add more as time goes on.

Also please read the comments below. The three (so far) from Andrew Leyden are excellent.

My problems with Amazon.com aren’t as bad as they were for Jeff Jarvis when he coined Dell Hell. But I’m not happy. And I’d like to help. Hence the headline above. Also this post.

I have always liked Amazon. I’m sure they’re still among the best at what they pioneered fifteen years ago. But they don’t do it as well as they used to, and I think it’s because they’re doing too much.

By that I don’t mean they’re selling too many things (which might be the case, but I doubt it). I mean that they’re selling too hard, and in too many ways. Their site is garbaged up with too much noise, too much irrelevancy, too much promotional BS, too much “personalization” that flunks the Turing test, every time. You know that’s machine intelligence you’re dealing with. Nothing human there.

Here’s a photo set on Flickr that chronicles my current problem with Amazon. I wouldn’t have said “current” yesterday because I thought the problems were over. But today some packages arrived from Amazon (following the order documented in that photo set), and they included two copies of one book and three copies of another, where I wanted only one of each. Turns out the order was correct. But how did I arrive at ordering multiple copies of books? And how did I miss the mistake when I reviewed the order before it went out?

I don’t know yet, and in some ways I don’t want to know.

What I do know is that dealing with Amazon used to be a model of ease. Now it’s a pain in the ass.

And that’s not good for either one of us.

Where Markets are Not Conversations is my latest post over at the ProjectVRM blog. It was inspired by the “experience” of taking a fun little personality test at SignalPatterns, followed by SP’s refusal to share the results unless I submitted to a personal data shakedown.

Bottom lines:

  1. I’d rather track myself than have somebody else track me, thank you very much.
  2. This kind of marketing is about as conversational as a prison PA system — and calling any of it “social” makes it not one syllable less so.

There’s a lot to talk about here. Or there. Meanwhile, I’m off to see Avatar a second time with my son, this time in IMAX 3D. Have a fun weekend, kids.

First, read Dave‘s The Mother of all Business Models. The money grafs:

Want to get a message to Dave while he’s on the BART riding under SF? $5. Want to get a message to him while he’s walking the tradeshow at CES? That costs more.

If you’re important enough you shouldn’t even pay to use the mobile device. They’re going to make so much money from your attention. If you’re really important, thinking Warren Buffet, Bill Gates, Mike Arrington, they should pay you — a LOT — to use their device. Wow.

That got me excited. That’s what they have to be thinking at Google. And why not Twitter. Trying to think of a title for this post, I came up with The Mother of All Business Models. This is as far as I can see. A new economy. Nobodies pay, but important people are paid to use your brand cell phone/mobile device. I’m sure that’s the future. Might be horrible but we’re already almost there.

This is great stuff: a whole new frame for the sell side.

Now let’s look at the buy side, and how to keep the sellers from being horrible moms. What do we want there? Or what should we want there, if we knew we had the power, independent of advertisers and their media? I mean native power here: power that each of us has — not by grace of some company or government agency, and not limited to a company’s “platform”, which is almost always the floor of a silo or the lawn of a walled garden (and worth less or nothing outside of it).

We already have some of that power, thanks to protocols, formats and code that (essentially) nobody owns, everybody can use and anybody can improve. One of the most widespread of those, thanks to Dave, is RSS — Really Simple Syndication. Look up RSS on Google. You get 3,210,000,000 results, as of today. Much of that huge number owes to RSS’s nature as essential builing material for the Web that anybody can use, easily.

RSS is easy to make yours, personally, as your tool. Thanks to RSS (atop the Web’s and the Net’s other supportive standards, formats and protocols) anybody can produce, edit, update and syndicate pretty much whatever they like. You don’t have to go to Google or Twitter or Facebook. That independence is key, and has been there from the start, as a founding premise.

Now, what else can we create, to help assert our sides of commercial interactions and relationships — which is the central concern of the VRM (Vendor Relationship Management) community? In the Markets Are Relationships chapter of the 10th Anniversary edition of The Cluetrain Manifesto, I wrote this about the purposes of VRM efforts:

  1. Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual’s control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.
  2. Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.
  3. Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.
  4. Give individuals the ability to control how their data is used by others, and for how long. At the individual’s discretion, this may include agreements requiring others to delete the individual’s data when the relationship ends.
  5. Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to “accept” anyway.
  6. Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.
  7. Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers.
  8. Base relationship-managing tools on open standards, open APIs (application program interfaces), and open code. This will support a rising tide of activity that will lift an infinite variety of business boats, plus other social goods.
  9. The Intention Economy.

All these will also give rise to:

The latter is the title of the following section of the chapter, where I  explain that advertising is a bubble, and “so is the rest of the ‘attention economy’ that includes promotion, public relations, direct marketing, and other ways of pushing messages through media.” I then explain,

The attention economy will crash for three reasons. First, it has always been detached from the larger economy where actual goods and services are sold to actual customers. Second, it has always been inefficient and wasteful, flaws that could be rationalized only by the absence of anything better. Third, a better system will come along in which demand drives supply at least as well as supply drives demand. In other words, when the “intention economy” outperforms the attention economy.

Some context:

The attention economy will not go away. There will still be a need for vendors to promote their offerings. But that promotion will have a new context: the ability of customers to communicate what they need and want—and to maintain or terminate relationships. Thus the R in CRM will cease to be a euphemism. This will happen when we have standard protocols for all three forms of market activity: transaction, conversation, and relationship.

Transaction we already have. Conversation we are only beginning to develop. (Email, text messaging, and other standard and open protocols help here, but they are still just early steps—even in in 2009, ten years after we said “markets are conversations” in The Cluetrain Manifesto.) Relationship is the wild frontier. Closed “social” environments like MySpace and Facebook are good places to experiment with some of what we’ll need, but as of today they’re still silos. Think of them as AOL 2.0.

Now, what do we need to create The Intention Economy? (That link goes to a piece by that name written almost four years ago.) What’s already there, like RSS and its relatives, that we can put to use? What new protocols, formats, tools and code do we need to create?

Improving selling is a good thing. Improving buying is a better thing. And improving how buyers and sellers relate is better than both. Those last two are what VRM is about. (And the last one is what CRM has always been about, though it hasn’t had any reciprocating system on the buy side, which is what VRM will provide.)

If you want to see some of what we’re up to, or to contribute to it, here’s the wiki. And here’s the list.

Meanwhile, I’m working on a book titled The Intention Economy: What Happens When Customers Get Real Power. If you’re interested in pointing me to helpful scholorship, research and stories for the book, feel free to weigh in with those too.

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