problems
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Rethinking John Wanamaker
This is an improved edit of a post I made to a list I’m on. Rather than let it scroll off to oblivion, I decided to put it here as well. The other parties are in italics. I’m in plain text. If you work in advertising or marketing, kill yourself – Bill Hicks Brilliant bit.… Continue reading
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Can somebody fix this subwoofer?
So I’ve got this Onix x-sub subwoofer that doesn’t work. It’s the bass side of a Sonos ZP-100 system driving a pair of Cambridge Soundworks Newton MC300 speakers in our living room. Together the system sounds great. (Consistent with Tom Andry‘s review, which influenced my purchase back in ’06.) The little green light in the back went… Continue reading
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More thoughts on privacy
(Somebody on Quora asked, What is the social justification of privacy? adding, I am trying to ask about why individual privacy is important to society. Obviously it is preferable to individuals for a variety of reasons. But society seems to gain more from transparency. So, rather than leave my answer buried there, I decided to… Continue reading
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At last, Cluetrain’s time has come
While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. That was… Continue reading
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Talking customer power and VRM
I’ll be on a webinar this morning talking with folks about The Intention Economy and the Rise in Customer Power. That link goes to my recent post about it on the blog of Modria, the VRM company hosting the event. It’s at 9:30am Pacific time. Read more about it and register to attend here. There… Continue reading
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A fine suburban #sunrise and a vexing #CS6 issue
Made a dawn run to the nearby Peets for some dry cappuccinos, and was bathed in glow on my return by one of the most spectacular sunrises I have ever seen. It was post-peak when I got back (to the place where I’m staying in Gold River, California), but with some underexposure and white balance tweaking,… Continue reading
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How adtech, not ad blocking, breaks the social contract
Advocates of adtech—tracking-based advertising—are lately claiming that ad blocking is breaking the social contract. This is self-serving and delusional bullshit. Let me explain why. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This is what the hypertext protocol (http) provides. (Protocols are… Continue reading
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Valley Fire losses
Here is the current perimeter of the Valley Fire, according to the USGS’ GEOMAC viewer: As you see, no places are identified there. One in particular, however, is of extremely special interest to me: Harbin Hot Springs. That’s where I met my wife and made more friends than I can count. It is, or was, … Continue reading
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Content as Icebergs
(Cross posted from this at Facebook) In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. But its common parlance now. For example, a couple days ago I heard a guy on WEEI, my… Continue reading
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If marketing listened to markets, they’d hear what ad blocking is telling them
What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking, in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. The market is customers, and they are speaking to marketers today by making ad blockers the most popular… Continue reading
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A history lesson in how to automate journalism with war and sports metaphors
What I’ve always loved most about the Web† is how it allows each of us to publish on our own, as individuals, for the whole world. I started doing that as soon as I could get a dial-up account with a nearby ISP (the late Batnet of Palo Alto) in 1995. Here is one of… Continue reading
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Separating advertising’s wheat and chaff
Advertising used to be simple. You knew what it was, and where it came from. Whether it was an ad you heard on the radio, saw in a magazine or spotted on a billboard, you knew it came straight from the advertiser through that medium. The only intermediary was an advertising agency, if the advertiser… Continue reading
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What should we call the selling of our digital body parts?
In a provocative OuiShareFest talk titled You Are the Product, Aral Balkan says this: I think we are at the point where we have to ask ourselves the very uncomfortable question: What do we call the business of selling everything else about you, that makes you who you are, apart from your physical body? And why, if this… Continue reading
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What’s the best way customer love can help a brand?
In “Cool Influencers With Big Followings Get Picky About Their Endorsements,” Sydney Ember of the NY Times writes, The more brands that use influencers for marketing campaigns on social platforms like YouTube, Twitter and Instagram, the less impact each influencer has. At the same time, many influencers, who once jumped at the opportunity to endorse… Continue reading
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What am I doing here?
I was born sixty-eight years ago today, in Jersey City‘s Christ Hospital, at around eleven in the morning. I would have been born earlier, but the hospital staff tied Mom’s legs together so I wouldn’t come out before the doctor showed up. You know Poe’s story, The Premature Burial? Mine was like that, only going the other… Continue reading
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Why the strange uploads to @Flickr?
I’ve got 58,765 photos on Flickr, so far. These have 8,618,102 views at the moment, running at about 5,000 a day. The top count this last week was 11,766. Not that I’m into stats. I just want to make clear that I’m deeply invested in Flickr, as a photographer. I’m also a “Pro” customer, meaning I pay for the service.… Continue reading
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We can all make TV. Now what?
Look where Meerkat and Periscope point. I mean, historically. They vector toward a future where anybody anywhere can send live video out to the glowing rectangles of the world. If you’ve looked at the output of either, several things become clear about their inevitable evolutionary path: Mobile phone/data systems will get their gears stripped, in both… Continue reading
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Dear Magazines: please quit screwing loyal subscribers
When my main credit card got yanked for some kind of fraud activity earlier this month (as it seems all of them do, sooner or later) I had the unpleasant task of going back over my bills to see what companies I’d need to give a new credit card number. Among those many (Amazon, Apple,… Continue reading