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Tomorrow evening, Tuesday, will be a meetup I wish I could attend in San Francisco. The subject is personal clouds.

We’re not talking about storage here, though that’s part of it, just like storage is part of your PC or your phone. We’re talking about your own personal space, which you control, on the Net, and not just on your devices. We’re talking about your own personal operating system: the platform for your enterprise of one. We’re talking about the place where you stand as you manage not just your own data, but your relationships with other people, various services, the Internet of Things, and your contacts—meaning your real social network (the one you define, your own way). It might be self-hosted, or physically elsewhere on the Net; doesn’t matter, long as it’s yours alone, and secure. That is, not contained in somebody else’s service. (Though you can engage one for that, if you like. On your terms.)

Personal clouds are a new concept, but central to what I (and many others) have been working on for years with ProjectVRM and related efforts. (Some of those will be there too.) It’s where personal computing, personal networking, personal storage and personal autonomy and control all meet — or should, once the tech gets built out.

It’s early in the history of wherever this thing is going to go, which is why going to this thing is a good idea.

Register here.

In The Lost Luster of the Juicy Apple Rumor, Steve Smith writes, “Most of the current rumors surrounding the fabled company involve Apple catching up to trends.” Ouch. In Samsung vs. Apple: Losing My Religion, which ran in AdAge last month, Barbara Lippert, a longtime member of the “Cult of Cupertino,” wrote, “The truth hurts.” That was in reference to Samsung ads that made fun of Apple, which she called “open for parody” — especially after the iPhone 5 turned out to be “a bit of a ‘meh.'” (I know: it’s not, but if that’s the perception…)

Look around the world today and you see a lot of Apple. If you’re making apps, you need a good reason not to make them for iPhones and iPads, just like you needed a good reason not to write for Windows late in the last millennium. There are just too damn many Apple thingies out there.

But we’re talking about high-turnover consumer electronics here. The life expectancy of a phone or a pad is 18 months. If that. Meanwhile, look at what Apple’s got:

  • The iPhone 5 is a stretched iPhone 4s, which is an iPhone 4 with sprinkles. The 4 came out almost 3 years ago. No Androids are as slick as the iPhone, but dozens of them have appealing features the iPhone lacks. And they come from lots of different companies, rather than just one.
  • The only things new about the iPad are the retina screen (amazing, but no longer unique) and the Mini, which should have come out years earlier and lacks a retina screen.
  • Apple’s computer line is a study in incrementalism. There is little new to the laptops or desktops other than looks — and subtracted features. (And models, such as the 17″ Macbook Pro.) That goes for the OS as well.
  • There is nothing exciting on the horizon other than the hazy mirage of a new Apple TV. And even if that arrives, nothing says “old” more than those two letters: TV.

Yes, there is a good chance Apple will have a big beautiful screen, someday. Maybe that screen will do for Apple what Trinitron did for Sony. But it will not be an innovation on the scale of the Mac, the iPod, the iPhone or the retail stores, all of which debuted in the Steve Age.

Steve built Apple on the model of a Hollywood studio — or, more specifically, Pixar. Apple’s products are like what Hollywood calls “projects.” And, like Pixar, Apple has very few of them. The business model — yea, the very nature of the company — requires each project to be a blockbuster: one after another, coming out a year or few apart. This model is suited to movie studios and the old computer industry. But it isn’t to consumer electronics, which is where Apple lives today.

There hasn’t been one Apple blockbuster since Steve died. Dare we consider the possibility that there won’t be another? It’s more than conceivable.

And let’s not forget how iOS 6 default-forces you to use Apple’s still-awful Maps app, which may be the biggest value-subtract in the history of computing. It still sees no subways in New York. (Stops, yes; but nothing more at any of them than links to the MTA website.) As fails go, it has few equals.

Apple’s job is to make trends, not to chase them. At that it is failing today.

This can change, of course. For the sake of Apple and its nervous shareholders I hope it does. But for now, Apple is getting ripe.

Aaron Swartz died yesterday, a suicide at 26. I always felt a kinship with Aaron, in part because we were living demographic bookends. At many of the events we both attended, at least early on, he was the youngest person there, and I was the oldest. When I first met him, he was fourteen years old, and already a figure in the industry, in spite of his youth and diminutive stature at the time. Here he is with Dave Winer, I believe at an O’Reilly conference in San Jose:

It’s dated May 2002, when Aaron was fifteen. That was the same year I booked him for a panel at Comdex in Las Vegas. His mom dropped him off, and his computer was an old Mac laptop with a broken screen that was so dim that I couldn’t read it, but he could. He rationalized it as a security precaution. Here’s a photo, courtesy of Mary Wehmeier. Here’s another I love, from the same Berkman Center set that also contains the one above:

All those are permissively licensed for re-use via Creative Commons, which Aaron helped create before he could shave.

Aaron’s many other passions and accomplishments are well-described elsewhere, but the role he chose to play might be best described by Cory Doctorow in BoingBoing: “a full-time, uncompromising, reckless and delightful shit-disturber.” Cory also writes, “Aaron had an unbeatable combination of political insight, technical skill, and intelligence about people and issues. I think he could have revolutionized American (and worldwide) politics. His legacy may still yet do so.”

I hope that’s true. But it would have had a much better chance if he were still here doing what he did best. We haven’t just lost a good man, but the better world he was helping to make.

[Later…] Larry Lessig makes the case that Aaron was driven to end his life by the prospect of an expensive trial, due to start soon, and the prospect of prison and worse if he lost the case and its appeals. Writes Larry ,

[Aaron] is gone today, driven to the edge by what a decent society would only call bullying. I get wrong. But I also get proportionality. And if you don’t get both, you don’t deserve to have the power of the United States government behind you.

For remember, we live in a world where the architects of the financial crisis regularly dine at the White House — and where even those brought to “justice” never even have to admit any wrongdoing, let alone be labeled “felons.”

In that world, the question this government needs to answer is why it was so necessary that Aaron Swartz be labeled a “felon.” For in the 18 months of negotiations, that was what he was not willing to accept, and so that was the reason he was facing a million dollar trial in April — his wealth bled dry, yet unable to appeal openly to us for the financial help he needed to fund his defense, at least without risking the ire of a district court judge.  And so as wrong and misguided and fucking sad as this is, I get how the prospect of this fight, defenseless, made it make sense to this brilliant but troubled boy to end it.

Fifty years in jail, charges our government. Somehow, we need to get beyond the “I’m right so I’m right to nuke you” ethics that dominates our time. That begins with one word: Shame.

One word, and endless tears.

[Later again, 13 January, Sunday morning…] Official Statement from the family and partner of Aaron Swartz is up at http://RememberAaronSw.tumblr.com. Here it is, entire:

Our beloved brother, son, friend, and partner Aaron Swartz hanged himself on Friday in his Brooklyn apartment. We are in shock, and have not yet come to terms with his passing.

Aaron’s insatiable curiosity, creativity, and brilliance; his reflexive empathy and capacity for selfless, boundless love; his refusal to accept injustice as inevitable—these gifts made the world, and our lives, far brighter. We’re grateful for our time with him, to those who loved him and stood with him, and to all of those who continue his work for a better world.

Aaron’s commitment to social justice was profound, and defined his life. He was instrumental to the defeat of an Internet censorship bill; he fought for a more democratic, open, and accountable political system; and he helped to create, build, and preserve a dizzying range of scholarly projects that extended the scope and accessibility of human knowledge. He used his prodigious skills as a programmer and technologist not to enrich himself but to make the Internet and the world a fairer, better place. His deeply humane writing touched minds and hearts across generations and continents. He earned the friendship of thousands and the respect and support of millions more.

Aaron’s death is not simply a personal tragedy. It is the product of a criminal justice system rife with intimidation and prosecutorial overreach. Decisions made by officials in the Massachusetts U.S. Attorney’s office and at MIT contributed to his death. The US Attorney’s office pursued an exceptionally harsh array of charges, carrying potentially over 30 years in prison, to punish an alleged crime that had no victims. Meanwhile, unlike JSTOR, MIT refused to stand up for Aaron and its own community’s most cherished principles.

Today, we grieve for the extraordinary and irreplaceable man that we have lost.

Funeral and other details follow at the bottom of that post, which concludes, Remembrances of Aaron, as well as donations in his memory, can be submitted at http://rememberaaronsw.com.

Also, via @JPBarlow: “Academics, please put your PDFs online in tribute to @aaronsw. Use #pdftribute.” Here’s the backstory.

A memorial tweet from Tim Berners Lee (@TimBerners_Lee): Aaron dead. World wanderers, we have lost a wise elder. Hackers for right, we are one down. Parents all, we have lost a child. Let us weep.

Some links, which I’ll keep adding as I can:

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Two years ago I called Al Jazeera’s live coverage of the revolution in Egypt a “Sputnik moment” for cable in the U.S. Turns out it wasn’t. Not since Al Jazeera agreed to pay half a $billion, plus their live internet stream, to sit at U.S. cable’s table. Losing Al Jazeera English reduces to a single source — France24 — the number of live streams available on the Net from major video news channels. It also terminates years Al Jazeera English’s history on the Net at 5.25 years.

It’s a huge victory for cable and an equally huge loss for the open Net. I dearly hope Al Jazeera feels that loss too. Because what Al Jazeera screws here is a very loyal audience. Just, apparently, not a lucrative one.

In Al Jazeera Embraces Cable TV, Loses Web, The Wall Street Journal explains,

…to keep cable operators happy, Al Jazeera may have to make a difficult bargain: Giving up on the Web.

The Qatar government-backed television news operation, which acquired Current TV for a few hundred million dollars from investors including Al Gore, said Thursday that it will at least temporarily stop streaming online Al Jazeera English, its global English-language news service, in about 90 days. That’s when it plans to replace Current TV’s programming with Al Jazeera English.

Al Jazeera plans later to launch an entirely new channel, Al Jazeera America, that will combine programming from the existing English-language service with new material. The new channel likely won’t be streamed online either, a spokesman said.

And it is unclear whether the original English service will reappear online: the spokesman said Thursday a decision about that was dependent on negotiations with cable operators.

The network’s decision to pull its service off the Web is at the behest of cable and satellite operators. It reflects a broader conflict between pay television and online streaming that other TV channels face. Because cable and satellite operators pay networks to carry their programming, the operators don’t want the programming appearing for free online. Aside from older series available through services like Netflix, most cable programming is available online only to people who subscribe to cable TV.

You won’t find better proof that television is a captive marketplace. You can only watch it in ways The Industry allows, and on devices it provides or approves. (While it’s possible watch TV on computers, smartphones and tablets, you can only do that if you’re already a cable or satellite subscriber. You can’t get it direct. You can’t buy it à la carte, as would be the case if the marketplace were fully open.)

For what it’s worth, I would gladly pay for Al Jazeera English. So would a lot of other people, I’m sure. But the means for that are not in place, except through cable bundles, which everybody other than the cable industry hates.

In the cable industry they call the Net “OTT,” for “over the top.” That’s where Al Jazeera English thrived. But now, for non-cable subscribers, Al Jazeera English is dead and buried UTB — under the bottom.

Adverto in pacem, AJE. For loyal online viewers you were the future. Soon you’ll be the past.

Bonus links:

Nearly all smartphones today are optimized to do three things for you:

  1. Run apps
  2. Speak to other people
  3. Make you dependent on a phone company

The first two are features. The third is a  bug. In time that bug will be exterminated. Meanwhile it helps to look forward to what will happen with #1 and #2 once they’re liberated from #3.

Both features are personal. That’s key. Our smartphones (or whatever we end up calling them) should be as personal as our clothing, wallets and purses. In other words, they should work as extensions of ourselves.

When this happens, they will have evolved into what Martin Kuppinger calls life management platforms, good for all these things —

— in addition to the stuff already made possible by the zillion apps already out there.

What kinds of smartphones are in the best position to evolve into Life Management Platforms? The short answer is: open ones. The longer answer is: open ones that are already evolving and have high levels of adoption.

Only one platform qualifies, and that’s Android. Here’s what Wikipedia says (as of today) about Android’s open-ended evolutionary position:

Historically, device manufacturers and mobile carriers have typically been unsupportive of third-party firmware development. Manufacturers express concern about improper functioning of devices running unofficial software and the support costs resulting from this.[81] Moreover, modified firmwares such as CyanogenMod sometimes offer features, such as tethering, for which carriers would otherwise charge a premium. As a result, technical obstacles including locked bootloaders and restricted access to root permissions are common in many devices. However, as community-developed software has grown more popular, and following a statement by the Librarian of Congress in the United States that permits the “jailbreaking” of mobile devices,[82] manufacturers and carriers have softened their position regarding third party development, with some, including HTC,[81] Motorola,[83] Samsung[84][85]and Sony Ericsson,[86] providing support and encouraging development. As a result of this, over time the need to circumventhardware restrictions to install unofficial firmware has lessened as an increasing number of devices are shipped with unlocked or unlockable bootloaders, similar to the Nexus series of phones, although usually requiring that users waive their devices’ warranties to do so.[81] However, despite manufacturer acceptance, some carriers in the US still require that phones are locked down.[87]

The unlocking and “hackability” of smartphones and tablets remains a source of tension between the community and industry, with the community arguing that unofficial development is increasingly important given the failure of industry to provide timely updates and/or continued support to their devices.[87]

But the community doesn’t just argue. It moves ahead with implementations. For example, Ubuntu for Android and custom ROMs for Google’s Nexus 7.

The reason there is an aftermarket for Nexus hardware is that Google intended for Android to be open and generative from the start, pointedly saying that Nexus is “unlocked and contract free.” This is why, even though Google does lots of business with mobile phone company operators, it is those operators’ friend only to the degree it helps lead those operators past current customer-entrapment business models and into a future thick with positive economic externalities. Amidst those externalities, phone companies will still enjoy huge built-out infrastructure and other first-mover advantages. They will wake up and smell the infinity.

While Apple deserves huge credit for modeling what a smartphone should do, and how it should work (Steve Jobs was right to see Android as something of a knock-off) the company’s walled-garden remains a monument of feudality. For a window on how that fails, read Barbara Lippert’s Samsung vs. Apple: Losing My Religion in MediaPost. Barbara is an admitted member of the “cult of Cupertino,” and is — along with droves of other Apple serfs — exiting the castle.

Samsung, however, just happens to be (deservedly) the maker of today’s most popular Androids. The Androids that win in the long run will be true life management platforms. Count on it.

For a window on that future, here are the opening paragraphs of  The Customer as a God, my essay in The Wall Street Journal last July:

It’s a Saturday morning in 2022, and you’re trying to decide what to wear to the dinner party you’re throwing that evening. All the clothes hanging in your closet are “smart”—that is, they can tell you when you last wore them, what else you wore them with, and where and when they were last cleaned. Some do this with microchips. Others have tiny printed tags that you can scan on your hand-held device.As you prepare for your guests, you discover that your espresso machine isn’t working and you need another one. So you pull the same hand-held device from your pocket, scan the little square code on the back of the machine, and tell your hand-held, by voice, that this one is broken and you need another one, to rent or buy. An “intentcast” goes out to the marketplace, revealing only what’s required to attract offers. No personal information is revealed, except to vendors with whom you already have a trusted relationship.

Within a minute offers come in, displayed on your device. You compare the offers and pick an espresso machine to rent from a reputable vendor who also can fix your old one. When the replacement arrives, the delivery service scans and picks up the broken machine and transports it to the vendor, who has agreed to your service conditions by committing not to share any of your data with other parties and not to put you on a list for promotional messages. The agreement happened automatically when your intentcast went out and your terms matched up with the vendor’s.

Your hand-held is descended from what they used to call smartphones, and it connects to the rest of the world by whatever ambient connection happens to be available. Providers of commercial Internet connections still make money but not by locking customers into “plans,” which proved, years ago, to be more trouble than they were worth.

The hand-held itself is also uncomplicated. New technologies and devices are still designed by creative inventors, and there are still trade secrets. But prototyping products and refining them now usually involves actual users at every stage, especially in new versions. Manufacturers welcome good feedback and put it to use. New technology not only evolves rapidly, but appropriately. Ease of use is now the rule, not the exception.

OK, now back to the present.

Everything that I just described can be made possible only by the full empowerment of individuals—that is, by making them both independent of controlling organizations and better able to engage with them. Work toward these goals is going on today, inside a new field called VRM, for vendor relationship management. VRM works on the demand side of the marketplace: for you, the customer, rather than for sellers and third parties on the supply side.

It helps that Android is already huge. It will help more when makers of Android devices and apps squash the phone company dependency bug. It will also help that the “little square code” mentioned above already exists. For a pioneering example, see SquareTag.com. For examples of how individuals can program logical connections between other entities in the world, see Kynetx and Iffft. (Kynetx is for developers. Ifttt is for users.)

As for investors, startups and incumbent big companies, it will help to start looking at the world from the perspective of the individual that each of us happens to be. The future is about liberating us, and equipping us with means for managing our lives and our relationships with other entities in the open marketplace. Personal independence and empowerment is what the PC, the Internet and the smartphone have all provided from the start. Trying to rein in that independence and empowerment comes naturally to big companies, and even some startups. But vector of progress to the future has always been along the line of personal freedom and empowerment. Free customers will be more valuable than captive ones. Android’s success is already starting to prove that.

NYC

I want to plug something I am very much looking forward to, and encourage you strongly to attend. It’s called The Overview Effect, and it’s the premiere of a film by that title. Here are the details:

Friday, December 7, 2012 – 5:30pm – 7:00pm
Askwith Lecture Hall
Longfellow Hall
13 Appian Way
Harvard University
Cambridge, MA

The world-premiere of the short documentary film Overview, directed by Guy Reid, edited by Steve Kennedy and photographed by Christoph Ferstad. The film details the cognitive shift in awareness reported by astronauts during spaceflight, when viewing the Earth from space.

Following the film screening, there will be a panel discussion with two NASA astronauts, Ronald J. Garan Jr. and Jeffrey A. Hoffman, discussing their experience with the filmmakers and with Douglas Trumbull, the visual effects producer on films such as 2001: A Space OdysseyClose Encounters of the Third Kind, and Star Trek: The Motion Picture. The event will be moderated by Harvard Extension School instructor Frank White, author of the book The Overview Effect, which first looked at this phenomenon experienced by astronauts.

This event will take place on the 40th anniversary of the Blue Marble, one of the most famous pictures of Earth, which was taken by the crew of the Apollo 17 spacecraft on December 7, 1972.

Seating is limited and will be assigned on a first-come first-serve basis. The event will also be streamed live at http://alumni.extension.harvard.edu/.

The Overview Effect is something I experience every time I fly, and why I take so many photos to share the experience (and license them permissively so they can be re-shared).

The effect is one of perspective that transcends humanity’s ground-based boundaries. When I look at the picture above, of the south end of Manhattan, flanked by the Hudson and East Rivers, with Brooklyn below and New Jersey above, I see more than buildings and streets and bridges. I see the varying competence of the geology below, of piers and ports active and abandoned. I see the palisades: a 200-million year old slab of rock that formed when North America and Africa were pulling apart, as Utah and California are doing now, stretching Nevada between them. I see what humans do to landscapes covering them with roads and buildings, and celebrating them with parks and greenways. I see the the glories of civilization, the race between construction and mortality, the certain risks of structures to tides and quakes. I see the Anthropocene — the geological age defined by human influence on the world — in full bloom, and the certainty that other ages will follow, as hundreds have in the past. I see in the work of a species that has been from its start the most creative in the 4.65 billion year history of the planet, and a pestilence determined to raid the planet’s cupboards of all the irreplaceable goods that took millions or billions of years to produce. And when I consider how for dozens of years this scene was at the crosshairs of Soviet and terrorist weapons (with the effects of one attack still evident at the southern tip of Manhattan), I begin to see what the great poet Robinson Jeffers describes in The Eye, which he saw from his home in Carmel during WWII.

But it is astronauts who see it best, and this film is theirs. Hope it can help make their view all of ours.

[4 December: I got a call from Verizon and an answer. For that, skip down to *here.]

We have a new apartment in Manhattan. Washington Heights. Verizon FiOS is here. FiOS trucks roam the streets. They set up little tables in front of apartments where FiOS is now available, to sign customers up. My wife talked to a guy at one of those recently, and he told us Verizon would bring FiOS to any apartment building where a majority of tenants welcomed it, provided the fiber is in the street. Our street has it, but we can’t get through to Verizon by the usual means (website, phone number). Checking with those is a dead end. They say it’s not available. But I want to know for sure, either way. Because I’ll bet I can sell a majority of tenants on going with FiOS. I know FiOS, because I’ve been a customer near Boston since 2007. So can somebody from Verizon please contact me? Either here or through @dsearls. Thanks.

* Had a good talk with a Verizon rep who called me today (4 December). Here’s what she said:

  1. FiOS is not ready on our street yet, but it will be.
  2. When it is, building owners will be notified, both by mail and in person if possible. So alert the building owner to this eventuality, if the owner is not you.
  3. Meanwhile also go on the website and navigate to where you can request service. Even if they say it’s not available now, the request will be remembered when the service actually rolls out.
  4. Right now Verizon has stopped pushing or building out any new services while existing ones are down or damaged due to Sandy. Since there was a lot of damage, and many customers affected, the company’s first priority is restoring that service. This will take awhile. No telling how long yet.
  5. When the Sandy restoration job is complete, the company will go back to expanding services to both new and existing customers.

So I’ll call Time Warner tomorrow. Meanwhile, maybe the information above will help you too.

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First, ICANN, Make a Difference: The $100 million raised by the sale of new Web domains should be used to wire Africa, by Sascha Meinrath and Elliot Noss. Ambitious and worthy, if it can actually be done. (I always like betting on optimists.)

Second, a raft of advertising coverage. We’ll start with  several from Don Marti:

Don blogs linkily, and you can spend a productive day just following the ones he puts in his posts (including all the above).

Speaking of AdAge, there’s quite a pile of links worth visiting there too:

The third  item above is based on an error, but not an uncommon one. “DNT should have made me invisible to ad trackers,” Kate writes. This is not the case. In a comment below that post I wrote, “Do Not Track is not an invisibility cloak. It is a ‘preference expression’ in a browser that a site can respect or ignore. The default for most commercial sites is to ignore the expression.” Go to the W3C pages on DNT and you’ll see it’s still under development as well. That alone is surely an excuse to many sites for ignoring it.

Alan Harrell also has a strongly-worded response to this earlier post of mine, which also visits DNT. One pull-quote: “The back end of the web is turning into a nightmare of data mining that on its best day will be sold for a Minority Report style pre-buy and on its worst pre-crime.”

Now, from the tab collection:

Also digging all the good work being done by Pro Publica:

About results: How Pro Publica changed investigative reporting, by Frédéric Filloux in The Guardian.

WMVY is mvyradioa delightful music station on Martha’s Vineyard, with a great history, that I always enjoy tuning in when I head down that way to visit friends in Falmouth or Woods Hole. Alas, like so many other good small radio stations, it’s is going off the air. The station’s signal on 92.7fm has been sold to WBUR, one of Boston’s two big public radio stations. (WGBH is the other.)

Here’s WBUR’s press release, issued early this morning. The gist:

The sale of the 92.7 FM signal paves the way for WBUR to reach listeners on Martha’s Vineyard and most of Cape Cod and Nantucket, as well as the Massachusetts ‘SouthCoast’ including New Bedford, Fall River, Falmouth, Westport and Marion. WMVY, known on air and online as mvyradio, plans to create a non-profit, commercial-free business model going forward.

WBUR will now have all these signals:

  1. WBUR-FM/90.9 in Boston. (Coverage Map.)
  2. WBUR-AM/1240 in West Yarmouth (Coverage Map.)
  3. WSDH-FM/91.5 in Sandwich (Coverage Map.)
  4. WCCT-FM/903 in Harwich  (Coverage Map.)
  5. WMVY-FM/92.7 in Tisbury (Coverage Map.)

WMVY will remain on the Web. If you go to their website, a brief message directs you to this page, where an all-text message says,

This is real. We must evolve. Or face extinction.

By early 2013, mvyradio will either become a non-commerical, listener-supported operation or go silent. It’s that urgent and that simple.

For almost 30 years, mvyradio has broadcast on 92.7FM, bringing the Cape, Islands and Southcoast an eclectic mix of music and a spirit deeply rooted in our surroundings. It’s also been a fixture on listeners’ home computers, smart phones, tablets and internet radios.

Despite a devoted listenership, mvyradio has not been solvent.

We’ve been fortunate. Aritaur Communications has covered our losses, but that is no longer feasible.

As a result, Aritaur has sold the 92.7FM frequency to WBUR, Boston’s NPR news station. Once approved by the FCC in early 2013, WBUR will be heard on 92.7FM.

This is both an opportunity and a pretty gigantic challenge.

First, the opportunity. Only the FM signal has been sold to WBUR. Aritaur is contributing mvyradio’s programming, online content, equipment and staff to the non-profit Friends of mvyradio. So, the core is there.

That means mvyradio, as you know it — all the music, personalities, shows and web content — can live on as a non-commercial, internet public radio station.

That’s the opportunity. The future. Commercial-free.

Now the challenge. We need — the Friends of mvyradio needs — to raise $600,000 in pledges by the end of January.

Yes, that’s an enormous lift. But, one well worth making to keep an independent radio gem like mvyradio on the air.

Do you want mvyradio to live on? Or will it die like so many other independent broadcast treasures?

Please click through to the pledge page and help save mvyradio.

It goes on, but that’s the pitch.

Now let’s say you live on the Cape and like noncommercial radio. In addition to WBUR and mvyradio, you also have WCAI, the Cape And Islands station. Located in Woods Hole, it broadcasts from Martha’s Vineyard on 90.1fm, plus over WZAI/94.3 in Brewster and WNAN/91.1 in Nantucket. While WCAI is “a service of WGBH,” it operates independently, and is very much a regional station. Its only drawback is its dinky home station signal, which radiates from the same tower as WMVY. While WMVY is 300o watts, horizontal and vertical, at 315 feet above average terrain (height matters at least as much as power), WCAI is 1300 watts at 249 feet.It also radiates only in the vertical plane, and at full power only to the north, toward Woods Hole. In other directions it’s as little as 234 watts. (You can see the directional pattern here and the coverage here.) WCAI does have a construction permit for 12500 watts at 241 feet, from a different tower in the same location. That signal is directional too, but the dent is smaller and only toward the northeast, where the notch in its null is still 5087 watts. WZAI and WNAN are also good-size signals.

Then there is noncommercial classical WNCK in Nantucket, with these translators on Cape Cod:

  1. W230AW-FM/93.9 in Centerville (Coverage Map.)
  2. W246BA-FM/100.7 in Harwich Port (Coverage Map.)

WNCK carries WGBH’s classical programming from WCRB. It wants funding too.

That’s a lot of radio mouths for listeners to feed. I’m curious to see how it all sorts out, with WBUR horning in on WCAI’s home turf, and with mvyradio going Internet-only. As a “statutory webcaster,” mvyradio’s music royalty rates might be a bit higher at first. (See here.) In any case, they’ll have serious costs. They’ll also be competing with every other webcaster in the world.

This is a liminal time for radio, as the bulk of usage gradually tilts between over-the-air and over-the-Net. In the long run, the latter will outperform the former, just as FM outperformed AM back when the difference began to fully matter.

Coverage via the Net is worldwide: basically, anywhere with a good mobile data connection. Right now navigating one’s way to a stream is still complicated. Even good “tuners” on phones, such as TuneIn, can be frustrating to use. And without the old “dial” positions or “channels,” stations can be hard to find. And then there’s the whole matter of data charges by mobile phone companies, “caps” on usage and the rest of it. But we’ll work that out in time.

Meanwhile, check out the ratings (from Radio-Info.com) for the top markets. Look closely at Washington, D.C. (where I’m headed on Amtrak while I write this). WAMU a public station, has the top position with an 8.7 share. By radio standards, that’s just huge. And it’s ahead of all-news WTOP, which is the top-billing station in the whole country. Then scan down to the low-rated stations. WAMU’s stream gets an 0.3 share. That’s tied with several AM stations and 3 times the share of bottom-rated WFED, Federal News Radio, which transmits from WTOP’s original 50,000-watt powerhouse transmitter on 1500am. That’s a harbinger if I ever saw one.

Curious to know if any readers are following this, and how they weigh in on the changes. I can’t help writing about it, because I know the field — so well, in fact, that I can see whole parts of it going away.

Take a look at these screenshots of maps on my iPhone 4, running iOS 6:

maps

On the left, maps.google.com, made mobile. On the right, Apple’s new Maps app, which comes with iOS 6. The location in both cases is Harvard Square, not far from where I am right now.

Note how the Apple app not only lacks the Harvard Square T stop (essential information for any map of this type), but traffic information as well. (Not to mention a bunch of other stuff, such as landmarks and street names. (Neither is perfect at the last two, but Google is way better.)

This is beyond inexcusable, especially now that it’s going on two months since Tim Cook apologized for Apple’s Maps fail and promised improvements. How hard can it be, just to add essential subway info? Very, apparently.

I go a bit deeper in this response to this post by Dave a few hours ago. To sum it up, I think only two things will save Apple’s bacon with maps. One is that Nokia/Navteq, Google and others provide maps on iOS that are better than Apple’s, saving Apple the trouble of doing it all. The other is crowd-sourcing the required data, simply because Apple by itself can’t replicate the effort both Google and Nokia/Navteq have put into what they’ve already got. But with the rest of us, Apple can actually do better. It’ll take a sex change for them to un-close their approach to mapping. But they’ll leapfrog the competition in the process, and win loyalty as well.

[Later…] Here is a screenshot that helps enlarge some points I make below in response to Droidkin’s comment:

apple credits and feeback

Note how dim, dark and hidden the small print is here. “Data from TomTom, others” goes to this list of credits. Also “Report a Problem” is simplex, not duplex, far as I know. You can tell them something but it’s like dropping a pebble into the ocean. Who knows what happens to it?

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