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Can journals live on subscriptions?

March 28, 2009 in Journalism, problems, VRM | 13 comments

Some do. My long-time favorite magazine is The Sun. I bought one of the first issues Sy Safransky sold on Franklin Street in Chapel Hill, in 1974, and found myself writing regularly for the magazine for several years after that, watching it improve with every issue.

Back near the turn of the 80s, Sy and his staff decided to improve the magazine by getting rid of advertising. They did that by becoming a non-profit; but that was secondary to the main purpose, which was to become an instrument for readers and writers, and not of one for advertisers. In other words, advertising was beside the magazine’s journalistic points. The Sun publishes for readers, and readers pay the magazine for good writing. Not surprisingly, The Sun’s subscribers are highly involved, contributing an abundance of letters, plus my favorite section: Readers Write (on a different topic every month).

My point is that it’s possible to have an excellent journal that lives on subscriptions, which are a value-for-value exachange. In the VRM community we propose another: PayChoice, which I wrote about in my last post. The idea here is for readers (or listeners, or viewers) to pay any amount for anything they like. The price is not under the seller’s control. Nor are other forms of signalling by the customer.

Direct support from readers (or listeners, or viewers) matters more and more for media where advertising contributes less and less. I’ve been thinking about this lately, as I contemplate a world with fewer (or no) newspapers and many fewer magazines.

Both newspapers and magazines have been supported in most cases primarily by advertising and secondarily by subscriptions. When print publications need to cut overhead, it’s the writers who get cut. Sometimes whole sections go away. The Boston Globe killed its Northwest section last week. Far as the Globe is concerned, where we live is now West. And how long will that last?

I pay the same for the Globe every week, but they deliver less and less, because their advertisers are buying less and less space. Yet I don’t read the Globe for the ads. I read it for the writing, the editorial content. Would I pay more, to take up the slack? Or would I look for the Globe to cut overhead other than just editorial? The latter, I would think. Still, either way, I’m a paying customer.

As a paying customer with an interest in seeing the Globe survive, I would like to know what the costs of producing the paper itself are. What are the costs of printing and distributing the paper? And what are the costs just of editorial? Never mind advertising for a minute, and what it buys. Just tell me what it costs to support the editorial staff, and to put the paper up online.

What would I have to pay if there were no advertising?

I’d ask the same of magazines.

Just fact-seeking here.

Where I’m going is toward where The Sun is today. I’d like to help publications survive by subscriptions and other forms of direct payment, rather than by advertising.

I’m not against advertising here. I’m just trying to pull the topics apart so they’re easier to discuss.

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After the advertising bubble bursts

March 23, 2009 in Berkman, Business, Ideas, problems, VRM | 79 comments

Thesis #74 of The Cluetrain Manifesto says, “We are immune to advertising. Just forget it.” We wrote that in 1999, when everybody thought that advertising was going to be THE model for businesses on the Internet. The crash came less than a year later.

Then the next bubble came, and this time everybody thought (surprise!) that advertising was going to be THE model for businesses on the Internet. This time they were right, because Google made it so. In fact, Google makes billions with advertising, not just for itself, but for millions of other sites, including countless blogs. Google does it by making advertising accountable, and by moving the wasteful side of guesswork. They take it off ink, paper, airwaves and billboards, and shift it to server cycles, pixels, rods and cones.

Still, most advertising is still wasted. The difference now is that advertising is accountable while it wastes less costly things. This is fine as far as it goes, which is pretty far, even in the current crash.

But advertising is still a bubble, and has been since it was invented more than a century ago. I’ve been saying this for many years, including last month right here.

In fact, last May I reported how Mike Arrington of TechCrunch was “outraged” by my suggestion that advertising was a bubble (or something to that effect… it’s in this podcast somewhere… maybe one of ya’ll can hunt down the quote). [Later… Dave Wallace found a clip.]

Now comes Why Advertising Is Failing On The Internet, by Eric Clemons, Professor of Operations and Information Management at Wharton, writing in TechCrunch, no less. When I read it the thought balloon over my head said “Yess!” and “Amen, brother!” over and over. For example:

Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites.  This is particularly true when the consumer knows that the sponsor of the ad has paid to have this information, which was verified by no one, thrust at him.

Exactly what we said in Cluetrain, and what most people say when they look for havens from advertising, which they find with TiVo and many ad-free places on the Web.

Clemons follows that with this:

The net will find monetization models and these will be different from the advertising models used by mass media, just as the models used by mass media were different from the monetization models of theater and sporting events before them.  Indeed, there has to be some way to create websites that do other than provide free access to content, some of it proprietary, some of it licensed, and some of it stolen, and funded by advertising.

At ProjectVRM we have been working on one, called PayChoice. [Later… changed to EmanciPay.]  Since most of you don’t follow links, I’ll drop the first two sections in right here:

Overview

PayChoice is a new business model for media: one by which readers, listeners and viewers can quickly and easily pay for the goods they use — on their own terms, and not just those of suppliers’ arcane systems.

The idea is to build a new marketplace for media — one where supply and demand can relate, converse and transact business on mutually beneficial terms, rather than only on terms provided by thousands of different silo’d systems, each serving to hold the customer captive.

PayChoice is a breed of VRM, or Vendor Relationship Management. VRM is the reciprocal of CRM or Customer Relationship Management. VRM provides customers with tools for engaging with vendors in ways that work for both parties. PayChoice is one of those tools. Or a set of them.

Background

We now live in a media environment where goods previously sold directly or paid for by advertising are freely available and shared widely over the Internet. A number of factors contribute to a business and social conundrum for suppliers of those goods:

  • Easy copying and sharing makes the goods freely available at growing ease and convenience.
  • Copying and sharing is so widespread and common that punishment for copyright and other usage violations touches only a small minority of offenders, and has proven to be a losing proposition.

What the marketplace requires are new business and social contracts that ease payment and stigmatize non-payment for media goods. The friction involved in voluntary payment is still high, even on the Web, where one must go through complex forms even to make simple payments. There is no common and easy way either to keep track of what media (free or otherwise) we consume (see Media Logging), to determine what it might be worth, and to pay for it easily and in standard ways — to many different suppliers. (Again, each supplier has its own system for accepting payments.)

PayChoice will create a “buy button”-simple payment system to allow readers, listeners and viewers to pay whatever they like, at their discretion, for whatever media products they use. For too many media the traditional business models — subscriptions, newsstand sales, advertising and underwriting — are not sufficient. (Especially in the current economic environment, which is akin to an earthquake that won’t stop.) Nor do they support full participation and involvement with their users.

PayChoice differs from other payment models (subscriptions, newsstand, tip jars) by allowing the customer to pay any amount they please, when they please, with minimum friction — and with full choice about what they disclose about themselves. PayChoice will also support credit for referrals, requests for service, feedback and other relationship support mechanisms, all at the control of the user. For example, PayChoice can provide quick and easy ways for listeners to pay for public radio broadcasts or podcasts, for readers to pay for otherwise “free” papers or blogs, and paid request for stories or programs to be expressed and aggregated, without requiring the customer to disclose unnecessary private information, to become a “member”. This will scaffold real relationships between buyers and sellers, and for supporting journalists covering what Jake Shapiro calls “microbeats.” It will also give deeper meaning to “membership” in non-profits. (Under the current system, “membership” means putting one’s name on a pitch list for future contributions, and not much more than that.)

PayChoice will also connect the sellers’ CRM (Customer Relationship Management) systems with customers’ VRM (Vendor Relationship Management) systems, supporting rich and participatory two-way relationships. In fact, PayChoice will by definition be a VRM system.

Micro-accounting

The idea of “micro-payments” for goods on the Net has been around for a long time, and has recently been revitalized as a potential business model for journalism by an article by Walter Isaacson in Time Magazine. What ProjectVRM suggests instead is something we don’t yet have, but very much need: micro-accounting for actual uses. These including reading, listening and watching.

Most of what we now call “content” is both free for the taking and worth more than $zero. How much more? We need to be able to say.

So, as currently planned, PayChoice (again, now EmanciPay) would —

  1. Provide a single and easy way that consumers of “content” can become customers of it. In the current system — which isn’t one — every artist, every musical group, every public radio and TV station, has his, her or its own way of taking in contributions from those who appreciate the work. This can be arduous and time-consuming for everybody involved. What PayChoice proposes, however, is not a replacement for existing systems, but a new system that can supplement existing fund-raising systems — one that can soak up much of today’s MLOTT: Money Left On The Table.
  2. Provide ways for individuals to look back through their media usage histories, inform themselves about what they have been enjoying, and to determine how much it is worth to them. The Copyright Arbitration Royalty Panel (CARP), and later the Copyright Royalty Board (CRB), both came up with “rates and terms that would have been negotiated in the marketplace between a willing buyer and a willing seller” — language that first appeared in the 1995 Digital Performance Royalty Act (DPRA), and tweaked in 1998 by the Digital Millennium Copyright Act (DMCA), under which both the CARP and the CRB operated. The rates they came up with peaked at $.0001 per “performance” (a song or recording), per listener. PayChoice creates the “willing buyer” that the DRPA thought wouldn’t exist.
  3. Stigmatize non-payment for worthwhile media goods. This is where “social” will finally come to be something more than yet another tech buzzmodifier.

All these require micro-accounting, not micro-payments. In fact micro-accounting can inform ordinary payments that can be made in clever new ways that should satisfy everybody with an interest in seeing artists compensated fairly for their work. An individual listener, for example, can say “I want to pay 1¢ for every song I hear on the radio,” and “I’ll send SoundExchange a lump sum of all the pennies wish to pay for songs I hear over the course of a year, along with an accounting of what artists and songs I’ve listened to” — and leave dispersal of those totaled pennies up to the kind of agency that likes, and can be trusted, to do that kind of thing.

Similar systems can also be put in place for readers of newspapers, blogs and other journals.

What’s important is that the control is in the hands of the individual, and that the accounting and dispersal systems work the same way for everybody.

No, we don’t have it yet, but we do plan to put it in the Public Radio Tuner in due time. It will help that well over a million of those tuners have been downloaded so far for iPhones.

Back to Eric Clemons’ piece:

The internet is the most liberating of all mass media developed to date.  It is participatory, like swapping stories around a campfire or attending a renaissance fair.  It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did.  It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand.  And it is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews.

My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again.

This is exactly where we were going in Cluetrain. Back then, and still today, people tend to think of the Net as yet another one-way producer-to-consumer “medium” for “delivering messages” along with goods that “consumers” pay for. But the Net was and remains a place that serves demand at least as well as it serves supply. The demand side just hasn’t been fully equipped yet. That’s what the VRM movement (which includes but is not limited to ProjectVRM) is all about providing. When we (and others) succeed, we won’t just be consumers anymore. We’ll be customers in full standing.

Eric Clemons goes on to explain many reasons why advertising is a bubble. I agree with all of them, though I am not as pessimistic about Google, for the main reasons Jeff Jarvis visits in What Would Google Do? The fact remains that Google, more than any other large company operating on the Web, gets the fundamentals of abundance: that you make money because of it rather than with it. They know the vulnerability of advertising as a model, and I expect them to work no less hard disrupting the model than they have at building it out. (Perhaps in their secret labs they are already at work on this. I don’t know. But if they’re smart, which they are, they’re on the case.) Clemons closes with this:

The internet is about freedom, and I suspect that a truly free population will not be held captive and forced to watch ads.  We always knew that freedom comes at a price; perhaps the price of internet freedom and the failure of ads will be paying a fair price for the content and the experience and the recommendations that we value.

Among the other tools we need are pricing guns for customers. We haven’t had that since before Industry won the Industrial Revolution. But we’ll get them. PayChoice is one example of them. There will be more. And they’ll work because not paying will be increasingly stigmatized.

Right now, for example, most music is available for free. Never mind that some of us call downloading it “theft” or “piracy”. The other price is 99¢, which millions pay in iTunes and through other online stores. Those two price points are not enough. We need ones we can set on our own.

For years Congress and its regulatory arbitrators (first the Copyright Arbitration Royalty Panel and later the Copyright Royalty Board) have been saying there is no “willing buyer” to match the “willing seller” in the online radio, or streaming, business. That is, Internet radio. So, in the absence of that buyer, these panels have handed the pricing gun to the sellers (the RIAA and its collection agency, SoundExchange), but set the prices first. Last I heard, the royalty rate was set to peak at $.0019 per recording, per listener, in 2010.

If you pay 99¢ per song, you’d have to listen to it, what, 521 times to equal the same rate? If you use iTunes, check and see how many times you listen to any song.

So I’m thinking, hey, I’d be glad to pay a penny a recording for what I hear on the radio. These days you have a huge choice of radio stations on the Net. Most play music. All could carry data about that music. I’d be glad to account for that listening, and pay accordingly. And I’d like right now to set that price at a defaulted penny a song. I’d be glad to aggregate my listen-logging with others, with a pledge or an escrow account containing a sum of money for dispersal to artists at that rate. And see what happens.

In fact, that’s what I want to do with PayChoice (EmanciPay) after we work out the kinks by providing a supplementary business model for public media. Stay tuned.

Oh, and this topic will be among the many I’ll talk about at lunch tomorrow at the Berkman Center. More here.*

*This talk brought an invite from Jeff Kehoe, of Harvard Business Review Press, to turn the whole thing into a book. The result was The Intention Economy: When Customers Take Charge, which HBRP published in 2012. And now, as I write this addendum in 2021, we are about to start proving on the ground, through ProjectVRM’s spin-off, Customer Commons.

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An open response to OMNI hotels

March 21, 2009 in Travel, VRM | 5 comments

Just got a survey from OMNI hotels, inquiring about my stay there during SXSW in Austin earlier this week. Here’s what I wrote under “Please provide more details on the missing amenity in your guest room. “:

  The wi-fi signal strength went up and down, and most of the time was unusable. Twice I was told that perhaps a “wi-fi bridge” could be given to me, but was told later that they were all loaned out. I was there four days during SXSW and really needed a solid network Internet connection. I asked every day if the problem was being resolved. It never was. On the last day they told me they had “escalated it to the manager.” I also had to join the loyalty program to get free wi-fi. A quibble: the sign-up survey’s question about newspaper preference suggested to me that a newspaper would be delivered outside the room door, which is customary in many hotels. I never saw one.

Another quibble: the desk height was too high. This is standard in most hotels. Still, if you’re going to serve business customers, you should have a desk with a top that’s low enough to type comfortably on.

Otherwise it was a fine hotel. As I said before, I’d recommend it to people who don’t care about Internet service.

There is no try, cont’d

March 21, 2009 in Ideas, Science, VRM | 1 comment

Props to Joe Andrieu for pointing out the Cult of Done, for which I am constitutionally disqualified, but wish I were not.

Why? Because I: 1) Bite off more than I can eschew, 2) Keep more balls on the floor than anybody I know, and 3) Plan for my epitaph to read “He was almost finished.”

But I am at home right now, mostly getting things done while regretably missing Free Libre Planet, happening right now at Harvard, and for which I am registered. Just too much to catch up on, and I don’t know when Wes Felter is speaking. Hope it’s tomorrow, by which time I hope to have more done.

Ah, I see that Wes’ personal servers is up for an unconference session tomorrow. I’ll be there for that. Yay.

Information Age dawn still breaking

March 21, 2009 in Future, Ideas, Past, VRM | 5 comments

It’s fun to fact-check a futurist when plenty of future has already gone by. Here’s some of what Alvin Toffler wrote thirty years ago in The Third Wave:

Humanity faces a quantum leap forward. It faces the deepest social upheaval and creative restructuring of all time. Without clearly recognizing it, we are engaging in buiding a remarkable new civilization from the ground up. This is the Meaning of the Thrid Wave.

Until now the human race has undergone two great waves of change, each one largely obliterating the earlier cultures or civilizations and replacing gthem with ways of life inconceivable to those who came before. The First Wave of change — the agricultural revioution — took thouseands of years to play itself out. The Second Wave — the rise of industrial civilization — took a mere three hundred years. Thoday history is even more accelerative, and it is likely that the Third Wave will sweep across history and complete itself in a few decades. We who happen to share the planet at this explosive moment, will therefore feel the full impact of the Third Wave in our own lifetimes.

Tearing our families apart, rocking out economy, paralyzing our political systems, shattering our values, the Third Wave affects everyone. It challenges all the old power relatinships, and privilege and prerogatives of the endangered elites of today, and provides the backdrop against which the key power struggles of tomorrow will be fought.

Much in this emerging civilization contradicts the old traditoinal industrial civilization. It is, at one and the same time, highly technical and anti-industrial.

The third wave brings with it a genuinely new way of life based on diversified, renewable energy sources; on methods of production that make most factory assembly lines obsolete, on new, non-nuclear familes, on a novel institution that might be called the “electronic cottage”; and on radically changed schools and corporations of the future. The emergent civilization writes a new code of behavior for us and carries us beyond standardization, synchronization and centralization, behyond the concentration of energy, money and power.

This new civilization, as it challenges the old, will topple bureaucracies, reduce the role of the nation-state, and give rise to semiautonomous economies in a postimperialist world. It requires governments that are simpler, more effective, yet more democratic than any we know today. It is a civilization with its own distinctive world outlook, its own ways of dealing with time, space, logic and causality.

Above all… Third Wave civilization begins to heal the historic breach between producer and consumer, giving rise to the “prosumer” economics of tomorrrow. For this reason, amongh many, it could– with some intelligent help from us — turn out to be the first truly humane civiization in recorded history.

When I first re-read this (before I re-typed it from these Amazon scans), I thought some of what Toffler said was hooey. Factory assembly lines are hardly obsolete, except here in the U.S., perhaps. There are plenty left in the world — especially in China, which now thrives with a capitalist system run by what’s still called the Communist Party. (Shades of Animal Farm, written by Orwell in 1945.) Human nature and politics-as-usual will probably never change.

As for families, they were already well-torn in the Industrial Age. My late former father-in-law, the historian Hiram Hilty, once told me that “family values” could hardly be more ironic in the U.S., which was settled and populated by people who left home (many of them involuntarily), and now have the most transient population on Earth. Our families are so loosely knit that moving away to distant locations is more the norm than the exception. Accoring to Dr. Hilty, the most common record of young men in the post-Civil War South — in census surveys, family bibles and church enrollment lists — is two words: “Went west.”

Yet we all tend to overestimate historic changes in the short term and underestimate in the long. At this Toffler was no exception. Look at what the Internet has done, and many of his predictions seem spot-on or close enough.

But I know one area where the Third Wave is still waiting to crest. Toffler again:

The Second Wave, like some nuclear chain reaction, violently spit apart two aspects of our lives that had always, until then, been one. In so doing, it drove a giant invisible wedge into our economy, our psyches, and even our sexual seves.

At one level, the industrial revolution created a marvelously integrated social system with its own distinctive technologies, its own social institutions, and its own information channels — all plugged tightly into each other. Yet another level, it ripped apart the underlying unity of socieity, creating a way of life filled with economic tension, social conflict and psychological malaise. Only if we understand how this invisible wedge has shaped our lives thoughout the Second Wave era can we apreciate the full impact of the Third Wave that is beginning to reshape us today.

The two halves of human life that the Second Wave split apart were production and consumption. We are accustomed, for example, to think of ourselves as producers or consumers. This wasn’t always true. Until the industrial revolution, the vast bulk of all the food, goods, and services produced by the human race was consumed by the producers themselves. their families or a tiny elite who managed to scrape off the surplus for their own use….

The Second Wave viloently changed this situation. Instead of essentially self-suffieicnt people and communities, it created for the first time in history a situation in which the overwhelming bulk of all food, goods and services was destined for sale, barter or exchange. it virtually wiped out of existence good produced for one’s own consumption — for use by the actual producer and his or her family — and created a civilization in which almost no one, not even a farmer, ws self-sufficient any longer…

In short, industrialism broke the union of production and consumption, an split the producer from the consumer. the fused economy of the First Wave was transformed into the split economy of the Second Wave.

That economy is still split.

We noticed that in 1999, when we cited Toffler in Chapter Four of The Cluetrain Manifesto:

The advent of the Industrial Age did more than just enable industry to produce products much more efficiently. Management’s approach to production and its workers was quickly echoed in its approach to the market and its customers. The economies of scale they were gaining in the factory demanded economies of scale in the market. By the time it was over we had forgotten the one true meaning of the market, and replaced it with industrial substitutes.

In The Third Wave, Alvin Toffler wrote that the rise of industry drove an “invisible wedge” between production and consumption, a fact Friedrich Engels had noticed over one hundred years earlier. As production was ramped up to unheard-of rates, the clay pot of craftwork was broken into shards of repetitive tasks that maximized efficiency by minimizing difference: interchangeable workers creating interchangeable products.

In the market, consumption also needed to be ramped up — not just to absorb the increased production of goods, but also to promote people’s willingness to buy the one-size-fits-all products that rolled off mass-production lines. And management wasted little time noticing the parallels in efficiencies they could achieve all along the production-consumption chain. If products and workers were interchangeable, then interchangeable consumers began to look pretty good too.

The goal was simple. Customers had to be convinced to desire the same thing, the same Model-T in any color, so long as it’s black. And if workers could be better organized through the repetitive nature of their tasks, so customers were more easily defined by the collective nature of their tastes. Just as management developed a new organizational model to enhance economies of scale in production, it developed the techniques of mass marketing to do the same for consumption.

So the customers who once looked you in the eye while hefting your wares in the market were transformed into consumers. In the words of industry analyst Jerry Michalski, a consumer was no more than “a gullet whose only purpose in life is to gulp products and crap cash.” Power swung so decisively to the supply side that “market” became a verb: something you do to customers.

In the twentieth century, the rise of mass communications media enhanced industry’s ability to address even larger markets with no loss of shoe leather, and mass marketing truly came into its own. With larger markets came larger rewards, and larger rewards had to be protected. More bureaucracy, more hierarchy, and more command and control meant the customer who looked you in the eye was promptly escorted out of the building by security.

The product of mass marketing was the message, delivered in as many forms as there were media and in as many guises as there were marketers to invent them. Delivered locally, shipped globally, repeated inescapably, the business of marketing devoted itself to delivering the message. Unfortunately, the customer never wanted to take delivery.

Well, maybe 1% did — or whatever percentage actually responded to any given ad. Still, the points are valid. We still live in a world where mass production is the norm, and so is treating customers like cattle.

A couple days ago a friend pointed to Customer UNinterupted, which pitches “Next-generation strategies for owning the customer experience across all channels.” Raise your hand if you wish to have your experience “owned” by anybody. Even the people who wrote that pitch don’t want their experienced “owned”. But they could easily write it because they still have that wedge in their heads. There is no corpus calossum between their inner producer and consumer.

But I’m still optimistic. Mass media are falling apart. All all of us on the Net are in position to be producers as well as consumers. We can produce information — real intelligence — that improves markets. Many of us are already doing that. A few of us are engaged in development efforts that will equip individuals with tools both of independence and engagement.

In fact, I think we should soon be in a good position to turn the old system around, and to “own the seller experience.” That is, to tell sellers how we wish to be treated, and to have our demands respected.

The fact that we’ll arrive, money in hand, will help.

Bonus link.

Service failure inversion

March 17, 2009 in Travel, VRM | 1 comment

SXSW this year is the first big conference I’ve ever attended where the wi-fi is not only solid, but fast. I’ve meaured a steady 20Mb upstream and down, over and over. HUGE high five to Hugh Forrest and the crew for making that happen.

At the same time, this is the first conference I’ve ever attended where a cellular provider has just flat-out failed. In this case it’s AT&T, and I’ll bet it’s because the majority of attendees are packing iPhones. I’m one of them.

Om said on Sunday that AT&T was to have added capacity to their downtown Austin cell facilities. It made no difference, far as I could tell, by the end of Monday. Today (Tuesday) I’m at my hotel on phone calls until late this morning.

Meanwhile my hotel, the OMNI, isn’t doing much better. While I’m getting okay cell service here from AT&T, my Sprint data card is getting very slow data rates over the Sprint 3G network. But that’s the best I can do because wi-fi at the OMNI is terrible. Once in awhile I’ll get a good wi-fi signal, but then it goes away. Sometimes the speeds are good (up to 5Mb up and down), then: nothing. I arrived last Friday night. When I told the front desk about it, they said they were aware of the problem, and were working on it. Meanwhile they woud try to find me a “wi-fi bridge”. Never used one of those. May never, either, because they never got me one. “All of ours are loaned out,” they told me a few minutes ago. When I pressed the woman behind the counter for hope that the problem would be solved, she told me “we’ve taken it all the way up to the manager.” My message for that manager: this is unacceptable. For many customers, especially during shows like SXSW, Internet access is as essential as a working shower.

At least it’s free for guests who sign up for the hotel’s loyalty program, which at least allows you to opt out of promotional junk. But it also raises expectations, for example by asking you to check off which of four newspapers you like to get. I checked them all, expecting to see the now-customary USA Today outside my door in the morning. Alas, it wasn’t there. Putting a USA Today outside one’s door has become pro forma at higher-priced hotels, of which the OMNI is one. I suspect that’s one reason why USA Today is one of the very few papers with increasing circulation. But I dunno.

For what it’s worth, the OMNI is excellent most other respects. Very comfortable beds. Good shower. So, if you don’t care about the Internet, I recommend it.

NYTimes gets on the Cluetrain

March 13, 2009 in Journalism, News, VRM | 3 comments

http://www.nytimesconversations.com/

Very slick. You can’t link to the flashy videos, or I’d point to the one with Padma Lakshmi‘s beautiful bod. T+A, complete with cleavage. Very nice. But very Times? Hey, when your whole industry is being bulldozed off the cliff… whatever works, I guess.

An economy you can drink to

March 12, 2009 in Blogging, Business, Events, Fun, Future, Ideas, infrastructure, Journalism, Life, Places, Travel, VRM | 1 comment

Kathy Moran has a great line — “Blogging about productivity began to feel like drinking about alcoholism” — that somehow comes to mind as I point to The Free Beer Economy, which I just put up at Linux Journal, in advance of SXSW, where I’ll moderate a panel titled Rebuilding the World with Free Everything. The panel will happen next Tuesday, right after the keynote conversation between Guy Kawasaki and Chris Anderson, whose book Free: The Future of a Radical Price is due out this summer, and who will join our panel as well.

The gist:

So we have an ecosystem of abundant code and scarce imagination about how to make money on top of it. If that imagination were not scarce, we wouldn’t need Nicholas Carr to explain utilities in clouds with The Big Switch, or Jeff Jarvis to explain how big companies get clues, in What Would Google Do?

More to the point for us blogging folk, I’ll add Dave’s How I made over $2 million with this blog.

His point: He made money because of it. As I have with mine. Neither one of us, more than coincidentally, has advertising on our blogs. Neither one of us burdens our blogs with a “business model”. Nor do we feel a need to hire some outfit to do SEO for us. Good blogs are self-optimizing. That can go for their leverage on income as well, even without cost to one’s integrity.

As with so much on the Net, it’s still early. Much future is left to unfurl. The millipede has many more shoes to drop. So there is much fun left to be had, and much money to be made, even in a crap economy.

But hey, I’m an optimist. What else can I say?

Look forward to seeing many of ya’ll in Austin. I fly down tomorrow, back on Wednesday.

[Later…] I tweeted a pointer to the post earlier, and did something I’ve never done before, which was ask people to digg the piece. It’s kind of an experiment. Curious to see how it goes.

I’ve only had one post dugg to a high level before. It was fun for the few hours it lasted, but I’m not sure it did anything substantive (other than drive traffic to Linux Journal, which was more than agreeable). What I mean is, I’m not sure it drove a conversation about its subject. Hence, the next experiment. Applied heuristics, you might say.

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A step toward the user-driven future

March 1, 2009 in Ideas, Uncategorized, VRM | 2 comments

I just put up Get ready for “fourth party” services, over at Linux Journal. It comes from thinking about new kinds of businesses that serve users, or customers, first.

Traditionally, “third party” companies are accessories to sellers. So I’m thinking we should call accessories to buyers “fourth party” companies.

See what you think.

Wanted: à la carte HDTV

February 27, 2009 in Art, Science, Sports, VRM | 8 comments

So our Verizon FiOS home bill has been about $160/month. We were looking to chop that down a bit when I called Verizon this morning.

To put it as simply as possible, it’s complicated.

What I care about most is keeping the 20/20Mbps down/up Internet service. That’s $69.99/mo.

What I don’t care about is POTS, or Plain Old Telephone Service. So I canceled that. We use cell phones, and we’ll find another way to fax, as rarely as we do that.

That leaves TV.

What we still call TV isn’t what it used to be: channels on a dial. They are digital program sources that are organized by “channels”, but that’s a legacy convenience. A few are available over the air, as DTV signals. Those are…

  • WGBH-DT (still called Channel 2, actually on Channel 19). It also has an SD (standard definition) version. These are called 2-1 and 2-2, or WGBG-DT1 and WGBH-DT2. Affiliated with PBS.
  • WBZ-DT (still called Channel 4, actually on Channel 30). Affiliated with CBS.
  • WCVB-DT (Still called Channel 5, actually on Channel 20). Affliiated with ABC.
  • WHDH-HD (still called Channel 7, actually on Channel 40). Also called 7-1, It has a second channel on 7-2 called This TV. It’s SD. Affiliated with NBC.
  • WFXT-DT (still called 25, actually on Channel 31). Affiliated with Fox.
  • WSBK-DT (still called 38, actually on Channel 39). Independent. Owned by CBS.
  • WGBX-DT (still called 44, actually on Channel 43). Four SD channels, labeled 44-1 through 44-2. Called WGBX, World, Create and Kids. Affiliated with PBS.
  • WYDN-DT (still called 48, actually on Channel 47) with a directional signal). The picture is SD. Affiliated with Daystar. Evangelical Christian.
  • WLVI-DT (still called 56, actually on Channel 42 with a directional signal). Affiliated with CW.
  • WMFP-DT (still called 62, actually on Channel 18 with a directional signal). Labeled 61-1 and 62-2. The second is currently dark. Affiliated with Gems TV. Home shopping.
  • WBPX (still called 68, actually on Channel 32, with a directional signal). It’s four channels in one, all SD: WBPX Digital Television, Qubo, Eye on Life and Worship. Identified on the tuner as 68-1, 2, 3 and 4. Affiliated with ION Television.

For what it’s worth, I get all those on my laptop with a little adapter. Meaning that I don’t need cable for them. They’re free. They cost $0.00.

Okay, so Verizon offers two channel lineups in our region: Essentials for $47.99/mo. and Extreme HD for… I can’t find it now. $57.99/mo, I think. Essentials has the about same minimun channel line-up I get for free over the air. Extreme HD has what you want if you watch in HD: all the main cable and sports non-premium channels. Add DVR rental (for which one has no choice) for $12.99 and I’m at $140 or so, if I want the Extreme HD.

TV now is an HD deal. If you want TV, you want HD, because that’s the new screen you’ve got, even if you’re watching on a laptop.

The problem is, HDTV costs you. Unless you want the minimal legacy lineup of local over the air channels.

Anyway, here’s what I want: a la carte. Across the board. I’m glad to do Pay Per View for everything.

And right now I’m thinking hard about cancelling the Extreme HD I just ordered. We like the sports and the movies, but we can go to a bar for the former and get the rest from Netflix or something.

Meanwhile, kudos to Verizon for providing fiber, and the 20/20 connection. Here’s another message: I’d gladly pay more for even more speed. Especially upstream.

[Later…] Now I’m looking at the Verizon Massachusetts channel lineup and it seems like the only thing extra I get with Extreme HD is some sports channels. Is that right? Sports-wise, all I care about are NESN, ESPN, TNT and other Usual Suspects.

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