Cluetrain
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The train goes the other way
Marketing Needs To Stop Its BS and Wake Up, the headline says. True. The bottom line: “At the end of the day, audiences have moved on and their expectations have changed. The next five years will see drastic changes in the way organizations engage with their audiences. It’s not a choice anymore. These are the… Continue reading
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Cluetrainings
Had a great time mixing it up with the BlogTalkRadio folks a couple nights ago, talking Cluetrain after 10 years. Here’s the show. Big thanks to Allan Hoving for lining up and co-hosting it with Janet Fouts and Jim Love. Janet tweeted it live. Afterwards Jim put up a very interesting follow-up post, in the… Continue reading
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Tuning time and place
In Curation, meta-curation, and live Net radio, Jon Udell begins, “I’ve long been dissatisfied with how we discover and tune into Net radio”, but doesn’t complain about it. He hacks some solutions. First he swaps time for place: I’ve just created a new mode for the elmcity calendar aggregator. Now instead of creating a geographical… Continue reading
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Cluefest
In the month since it hit the streets (at least here in the U.S.), I’ve been surprised at how little those who like Cluetrain know about the new, 10th anniversary edition of the book. Many assume that it’s a fancy new edition of the same old thing. That’s true to the degree that it comes… Continue reading
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The Trillion-Dollar Market
Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers spend on goods and services. Now here’s the question. Where is there more money to… Continue reading
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Trainfeed spotting
With the 10th anniversary edition of Cluetrain coming out, I thought I’d try to keep up with postings that mention “Cluetrain” — through four five Live Web* search engines: BlogPulse, Google BlogSearch, Technorati, FreindFeed Search and Twitter Search. I’ve got all four feeding into an aggregator. As of 3:33pm EDST, BlogPulse finds 20 posts so… Continue reading
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#Cluetrain @10
Ten years ago The Cluetrain Manifesto was a website that had been up for a couple of months — long enough to create a stir and get its four authors a book deal. By early June we had begun work on the book, which would wrap in August and come out in January. So at… Continue reading
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We’re gonna need a bigger boat
WebTV was way ahead of its time and exactly backwards. The idea was to put the Web on TV. In the prevailing media framework of the time, this made complete sense. TV had been around since the Forties, and nearly everybody devoted many hours of their daily lives to it. The Web was brand new… Continue reading
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A tip of the asshat
I’m trying not to blog. I really am. Everything I’ve blogged today is finished leftovers or mooshed-together debris thrown off by Actual Work. But not this post here. This is one I have to put up because I can’t help pointing to this post by Chris Locke — cuz it’s good and it made me… Continue reading
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Silos End
Thanks to Keith McArthur for clueing me in on Cluetrainplus10, in which folks comment on each of Cluetrain’s 95 theses, on roughly the 10th anniversary of the day Cluetrain went up on the Web. (It was around this time in 1999.) The only thesis I clearly remember writing was the first, “Markets are conversations.” That… Continue reading
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Moving past marketing
Says Stowe Boyd (in a post that has been re-tweeted a bit), We need to move past the Cluetrain Manifesto, and acknowledge that what people are doing on the web is much, much more than conversing. It’s not just a chat room: it’s an entire culture under development, and the conversation is just the tip… Continue reading
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Cluecade
Most books come and go. Others stay — meaning that you’re likely to find them in most bookstores. Big ones, anyway. Quotable books have staying power. Especially the quotable ones that express unattainable ideals. The Cluetrain Manifesto, it turns out, is one of those. The book hit the streets in January 2000, just in time,… Continue reading
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Cluetrain tracks
Rich Sands posts Cluetrain Derailed? I respond here. Continue reading