crm
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Yes, please meet the Chief Executive Customer
Looks like IBM and I are in agreement. Last week the first image you saw at IBM’s site (at least here in the U.S.) was a larger version of the one on the left, with the headline “Meet the new Chief Executive Customer. That’s who’s driving the new science of marketing.”* At the “learn more”… Continue reading
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CRM+VRM 2010 Follow-up
It’s been a week since VRM+CRM 2010, and there have been many conversations on private channels (emails, face-to-face, phone-to-phone, face-to-faces), all “processing,” as they say. Meanwhile we also have some very interesting postings to chew on. (Note: This is cross-posted here.) First, Bill Wendell‘s RealEstateCafe wiki has a nice outline of sessions at the workshop. Better than… Continue reading
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Beyond caveat emptor
First, three posts by JP Rangaswami: Does the Web make experts dumb? Does the Web make esperts dumb, Part 2: who is the teacher? Does the Web make experts dumb, Part 3: the issues His bottom line in the last of those: “… people are saying the web dumbs us down. This is wrong. The… Continue reading
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Opening new common ground
So that’s the logo for the first VRM+CRM workshop, which will happen on 26-27 August, at Harvard Law School. It’s free. You can register here. ProjectVRM, which I’ve been running as a fellow at Harvard’s Berkman Center has been growing nicely over the past four years, and is on its way toward becoming an independent entity. (It… Continue reading
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VRM meets CRM
CRM Magazine has devoted much of its May 2010 issue, including its cover and lead stories, to VRM and the growing power of individual customers, within which VRM is one vector. Naturally, Cluetrain is also covered, since it pointed in this same direction, long ago. This is an impressive move on the part of the… Continue reading
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I was overseen to have said
An IT Conversations interview on Framing the Net. At eComm 2009. On how free customers are more better than captive ones. At The Ideas Project. I spoke in closer to final draft than usual here. A transcript. Some samples: What we’ve had since companies won the Industrial Revolution is the belief that a captive customer… Continue reading
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Clueship fishing
Over at the ProjectVRM blog, two posts: Who in CRM 2.0 will help VRM 0.1? and What’s completely screwed about this picture? Continue reading