Maureen Johnson

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The backlash against “personal branding” has begun. I saw it first in this post by Yvonne in BlogHer.  Now you can feel the line begin to whip with Manifesto: I am Not a Brand, by Maureen Johnson, also in BlogHer. Bravo.

The pull quote: “We can, if we group together, fight off the weenuses and hosebags who want to turn the Internet into a giant commercial.”

My own take is here.

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