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Radio is moving from these to servers of streams and podcasts.

Public Radio: What is the best NPR station in the country? That’s a question on Quora I thought needed answering. So I did, with this:

Here’s a quantitative answer to your qualitative question: WVPS of Vermont Public Radio. Because, in Nielsen’s Audio Ratings, it scores a 12.6 in its home market of Burlington, and a 16.2 in its neighbor market of Montpelier-Waterbury. Far as I know, those are tops among all the country’s NPR-affiliated stations.

Honorable mentions go to WUOM in Ann Arbor with a 13.0, KCLU in Santa Barbara with a 10.2—plus others you’ll find if you follow the links in Where Public Radio Rocks, which I published in April of last year. All the numbers I sourced have changed since then, but they’re easy to find at the links I provided.

In the long run, however, “best” will come to mean which stations, producers and distributors are best at streaming and podcasting. Because that’s where listening is headed. Vermont Public Radio makes that clear on their own website, which appends “#stream/0” to its URL when you go there—and does its best, on the site, to encourage listening over-the-net rather than just over-the-air.

At this point in history, nearly all radio stations already stream, for a good reason: in the digital world, where every one of us with a smartphone and a data plan has the best radio ever made, antique broadcast virtues such as “range” and “coverage” have become bugs. This is why, when my family drove around Spain in a rental car last summer, we listened to KCLU from our home town of Santa Barbara, piped from one of our phones through the car’s entertainment system (which is no longer called a “radio”). It’s also why, when I’m up early on the West Coast, I often listen to WBUR from Boston or WNYC from New York, my other home towns. (I get around—or at least I did before the plague.)

The streaming numbers in Nielsen’s ratings are still low, but they are growing, and in many markets exceed the numbers for nearly all the remaining AM stations. For example, in the latest ratings for Washington, DC, 36 stations are listed: 33 FM, 2 streams and 2 AM. Those are drawn from a roster of 52 FM and 35 AM stations with listenable signals in Washington (according to radio-locator.com)—and 6 of those FM signals are translators for AM stations, including the two AMs that show in the ratings (which means that even the ratings for AM stations were likely for those stations’ FM signals).

Also, while streaming is the big trend for stations, podcasting is the big trend for programming, aka “content.” Podcasting is exploding now, and earning ever-larger slices of the listening pie, which is a finite sum of people’s time. Podcasting wins at this because it has far more optionality than live over-the-air radio. You can listen when you like, slide forward and backward through a show, jump past ads or skip over topics you’d rather miss, and listen at 1.5x or 2x the normal speed. Those are huge advantages.

It’s also not for nothing that SiriusXM just paid $325 for Stitcher (says Variety), and not long before that Spotify paid $100 million for Joe Rogan’s podcast and (according to Business Insider) nearly $200 million for The Ringer and “nearly $400 million in recent purchases of Gimlet Media, Anchor, and Parcast.”

For that kind of money you could buy every AM and FM station in New York or Los Angeles.

Noncommercial players are also looking pretty good in the podcasting world as well. According to Podtrac, NPR is the #1 podcast publisher and PRX is #5. Also showing well are WNYC Studios, This American Life/Serial and American Public Media. NPR also has 9 of the top 20 podcasts. In fact the majority (11) of those top 20 are from public radio sources.

Off the top of my head, the public stations with head starts in podcast production are WBEZ in Chicago, WBUR in Boston, WNYC in New York, KQED in San Francisco, KPCC and KCRW in Los Angeles and others you’ll hear credited when they open or close a show.

But it’s early. Expect lots of change in the coming months and years as many podcast creators, producers and distributors jockey for positions in two races. One is the free public one, syndicated by RSS on the open Internet and ready to hear on any browser, app or device. The other is the private subscription one, available only through the owner’s services. This is clearly where SiriusXM and Spotify are both going. SiriusXM is audible only by subscription, while Spotify remains $free (for now) but exclusive. (For example, Michelle Obama’s new podcast is available only on Spotify.) This split, between free/open and paid/closed, will be a big story over the coming years.

So, in the meantime, hats off to Vermont Public Radio for being the top public radio operation in the country—at least in its markets’ ratings. And stay tuned for the fights among players in streaming and podcasting.

I expect VPR will continue being the alpha broadcasting, streaming and podcasting service in its home state, both because it does a great job and because Vermont is very much a collection of communities that have come to depend on it.

And, if you want to know why I think journalism of the fully non-fake kind has a last (or first) refuge in the most local forms, dig The story isn’t the whole story, my TEDx talk about that.

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I just posted this essay to IdeaScale at OpenInternet.gov, in advance of the Open Internet Workshop at MIT this afternoon. (You can vote it up or down there, along with other essays.)  I thought I’d put it here too. — Doc


The Internet is free and open infrastructure that provides almost unlimited support for free speech, free enterprise and free assembly. Nothing in human history, with the possible exception of movable type — has done more to encourage all those freedoms. We need to be very careful about how we regulate it, especially since it bears only superficial resemblances to the many well-regulated forms of infrastructure it alters or subsumes.

Take radio and TV, for example. Spectrum — the original “bandwidth” — is scarce. You need a license to broadcast, and can only do so over limited distances. There are also restrictions on what you can say. Title 18 of the United States Code, Section 1464, prohibits “any obscene, indecent or profane language by means of radio communication.” Courts have upheld the prohibition.

Yet, as broadcasters and the “content industry” embrace the Net as a “medium,” there is a natural temptation by Congress and the FCC to regulate it as one. In fact, this has been going on since the dawn of the browser. The Digital Performance Right in Sound Recordings Act (DPRSA) came along in 1995. The No Electronic Theft Act followed in 1997. And — most importantly — there was (and still is) Digital Millenium Copyright Act of 1998.

Thanks to the DMCA, Internet radio got off to a long and very slow start, and is still severely restricted. Online stations face payment requirements to music copyright holders are much higher than those for broadcasters — so high that making serious money by webcasting music is nearly impossible. There are also tight restrictions on what music can be played, when, and how often. Music on podcasts is essentially prohibited, because podcasters need to “clear rights” for every piece of copyrighted music they play. That’s why, except for “podsafe” music, podcasting today is almost all talk.

There is also a risk that we will regulate the Net as a form of telephony or television, because most of us are sold Internet service as gravy on top of our telephone or cable TV service — as the third act in a “triple play.” Needless to say, phone and cable companies would like to press whatever advantages they have with Congress, the FCC and other regulatory bodies.

It doesn’t help that most of us barely know what the Internet actually is. Look up “The Internet is” on Google and see what happens: http://www.google.com/search?hl=en&q… There is little consensus to be found. Worse, there are huge conflicts between different ways of conceiving the Net, and talking about it.

For example, when we say the Net consists of “sites,” with “domains” and “locations” that we “architect,” “design,” “build” and “visit,” we are saying the Internet is a place. (Where, presumably, you can have free speech, enterprise and assembly.)

But if we say the Net is a “medium” for the “distribution” of “content” to “consumers,” we’re talking about something more like broadcasting or the shipping industry, where those kinds of freedoms are more restricted.

These two ways of seeing the Net are both true, both real, and both commonly used, to the degree that we mix their metaphors constantly. They also suggest two very different regulatory approaches.

Right now most of us think about regulation in terms of the latter. That is, we want to regulate the Net as a shipping system for content. This makes sense because most of us still go on the Net through connections supplied by phone or cable companies. We also do lots of “downloading” and “uploading” — and both are shipping terms.

Yet voice and video are just two among countless applications that can run on the Net — and there are no limits on the number and variety of those applications. Nor should there be.

So, what’s the right approach?

We need to start by recognizing that the Net is infrastructure, in the sense that it is a real thing that we can build on, and depend on. It is also public in the sense that nobody owns it and everybody can use it. We need to recognize that the Net is defined mostly by a collection of protocols for moving data — and most of those protocols are open to improvement by anybody. These protocols may be limited in some ways by the wired or wireless connections over which they run, but they are nor reducible to those connections. You can run Internet protocols over barbed wire if you like.

This is a very different kind of infrastructure than anything civilization has ever seen before, or attempted to regulate. It’s not “hard” infrastructure, like we have with roads, bridges, water and waste treatment plants. Yet it’s solid. We can build on it.

In thinking about regulation, we need to maximize ways that the Net can be improved and minimize ways it can be throttled or shut down. This means we need to respect the good stuff every player brings to the table, and to keep narrow but powerful interests from control our common agenda. That agenda is to keep the Net free, open and supportive of everybody.

Specifically, we need to thank the cable and phone companies for doing the good work they’ve already done, and to encourage them to keep increasing data speeds while also not favoring their own “content” subsidiaries and partners. We also need to encourage them to stop working to shut down alternatives to their duopolies (which they have a long history of doing at both the state and federal levels).

We also need to thank and support the small operators — the ISPs and Wireless ISPs (WISPs) — who should be able to keep building out connections and offering services without needing to hire lawyers so they can fight monopolists (or duopolists) as well as state and federal regulators.

And we need to be able to build out our own Internet connections, in our homes and neighborhoods — especially if our local Internet service providers don’t provide what we need.

We can only do all this if we start by recognizing the Net as a place rather than just another medium — a place that nobody owns, everybody can use and anybody can improve.

Doc Searls
Fellow, Berkman Center for Internet & Society
Harvard University

[Later…] A bonus link from Tristan Louis, on how to file a comment with the FCC.

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