ReadWriteWeb
-
Sighs of the times
Several pieces worth noting. From back in February, The Smarter You Are, the Less You Click, in ReadWriteWeb. It begins, If the latest numbers from online ad network Chitika are anything to go by, then we may well be on our way to the world of Idiocracy. According to the study, which compared click through rates to… Continue reading
-
The Unbearable Lightness of Branding
Lots of trackbacks (or pingbacks) are spam, and I don’t approve them for the comments section. But some pass the first sniff test, and some are interesting enough to warrant a reply. That’s what happened with the post “To be (a brand) or not to be (a brand)”, at a blog called Daily Breaking News… Continue reading