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Toward the end of the “social” bubble

November 20, 2008 in Business, Ideas, News | 1 comment

In VRM is Personal, I say this…

“Social” is a bubble. Trust me on this. I urge all consultants on “social ______” (fill in the blank) to make hay while the sun shines. Even as the current depression deepens, lots of companies are starting to realize that this “social” thing is hot stuff and they need to get hip to Twitter and the rest of it. (Just ask the Motrin folks.)

And it is hot. But much of that heat is relative to its absence in other areas. “Social” has sucked a lot of oxygen out of the online conversational room.

Meanwhile, here’s the challenge: make the Net personal. Make relationships personal. Equip individuals with tools of independence and engagement. That’s what VRM is about.

… and go on. Read the rest there.

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Blowing up radio. In a good way.

November 17, 2008 in Art, Fun, Ideas, Life, Science, VRM | 1 comment

If you’re interested in music, or in radio — especially if you’re interested in both — listen (or watch) in on Tim Westergren’s talk, going on right now. Tim founded Pandora, and is its Chief Strategist. My notes…

“We want to fix radio. And we want to fix it globally. And do it for musicians as well as listeners.”

What they’re doing is heroic, actually.

Tim just talked about Pandora’s brief experience with a subscription model. They let you listen for awhile and then began to charge — and found out listeners would find workarounds to stay in the free zone. “Systemic dishonesty”, he called it. This makes me think that VRM is systemic honesty.

“There is going to be a flight to quality,” Tim just said. Good line.

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