What we did

This week we created an email and tumblr page, setting the foundations for our final project. The name we chose is “girlhoodbyus.” In the process of creating our page we wrote our mission statement and designed the layout. Additionally this week we met with an oral historian, Charlotte Krontiris, to discuss the ways in which we could incorporate this medium into our final project. We discussed the proper ways to conduct an oral history interview and powerful ways to incorporate clips of interviews into a larger project.

What went well

We are pleased with the format for the blog we created and feel it conveys the tone of our project well. Additionally we found the discussion with Charlotte very helpful and interesting. Because of her insight we are now rethinking about how to conduct our upcoming focus group.

What was challenging

Deciding upon a name and layout for the blog was challenging. There were a lot of options, but neither of us has a wealth of knowledge regarding tumblr format. Also we wanted to make sure that the blog conveyed our mission statement and description clearly, so that it would not get lost amongst all of our future posts.

What’s up next

Next we want to add more posts to our blog page. We are planning on using some of our own personal quotes along with ones we pulled from our previous focus group. Additionally we have two more focus groups coming up in April and hope to use them to create more diverse postings for our blog.

What we did

This week we held our first, of hopefully many, focus groups. We sat down with about eight girls ranging from seniors in high school to freshmen in college and posed to them our broad question, “What does girlhood mean to you?” This sparked a lively discussion of many facets of girlhood including the idea of girls in leadership, third wave feminism and social media. We then moved on to discussing the various forms and effectiveness of campaigns focused toward younger girls. Ultimately, we reached the conclusion that campaigns that focused more on things girls could control, rather than telling people how to treat or not treat girls, were more impactful. Finally we talked about potential platforms for our final project and the discussion reinforced our original idea of a mixed media and submission based website.

What went well

The focus group was extremely helpful and productive. We feel as if we have more tangible ideas for our project and clearer ultimate direction.

What was challenging

It was challenging to focus the group and separate the genuine reactions of people from the general attitude of the group or even the cultural dialogue surrounding some of these issues.

What’s up next

Next we need to more firmly commit to a final project direction and hopefully set up some more focus groups with a wider age range of girls.

What we did

We met for the second time to focus on refining our ideas. After recapping what we had discussed in our first meeting we decided to focus on a singular idea to begin. We believe that by narrowing our focus and flushing out the details of one project will allow us to see what direction we want our final project to take. Additionally we began discussing the categories and kinds of questions we want to ask the focus groups.

What went well

This meeting was especially helpful in brainstorming potential directions for our project. We were able to discuss a lot of ideas, both new and ones we brought up previously. Through our conversation we discovered that we were both leaning away from a static project that would end with our final presentation, but rather liked the idea of a more dynamic final product that allowed people to continue to add to it, whether in the form of a blog, oral history or hashtag.

What was challenging

Our discussion about the various forms of media campaigns and other projects revealed that we are still very unsure about the direction of our final presentation. We are also unclear about how exactly to approach such a broad topic, such as 21st century girlhood. The angles we could take in addressing this issue are extremely varied, which is both exciting and overwhelming.

What’s up next

The next step we hope to take is to begin actually talking to girls. We think that these preliminary focus groups will allow us to begin to focus and refine our ideas and the ultimate form we want for our final project. Also we plan on choosing a single possible format and planning it out from beginning to end to see if it seems feasible for our final project.