VigLink is a new company started by a classmate at HBS.

The viglink guys managed to line up some very famous investors, including Google Ventures and a founder of LinkedIn.

It enables website administrators to automatically convert existing links into affiliate links. One quick install and a website automatically participates in every relevant affiliate program.
It saves webmasters endless hours of registering for affiliate programs and setting manually the right links.

Great concept in my point of view, here some quotes from Oliver:

“Every time a click leaves a publisher’s site, value is being created, and publishers should be able to capitalize on that value,” said Roup, co-founder and CEO, in a statement. “But our analysis shows that the complexity and labor involved are prohibitive more than half the time. VigLink has created a product that makes solving that problem transparent and effortless, not just for new content but for the back catalog as well.”