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f/k/a archives . . . real opinions & real haiku

November 20, 2004

do ads subtract? big ones sure do!

Filed under: pre-06-2006 — David Giacalone @ 12:14 pm

Denise Howell got it right: “Oy” is her response to the pumped-up ads that Law.com

has required for entry into its new Weblog Network.  [The eight weblogs are all top-

notch and I hope their authors will resist any urge for self-censoring to avoid displeasing

their corporate sponsor.  They all insist that this new arrangement won’t change them.]

 

It’s a little ironic that one of the new Networkians Commented here last year that


“I don’t like the idea of law bloggers posting ads at their site. I don’t

know whether it’s ethical or not, but it just looks cheap.”

(see the OJR article “Will Microads Save Online Content? The next big thing could be quite small,”

written by Mathew Honan,  praising inobtrusive text ads and panning banner ads.  Despite our

initial visual confusion, Honan, is not Matt Homann, proprietor of the Law.com Network weblog














big event neg 

I hope weblog readers will urge Lisa Stone of law.com’s Legal Blog Watch to  lobby

on behalf of her Networkians to have the required ads greatly reduced in size.  Such

e-billboards are >tacky and unnecessary — and may prove to turn off a lot of visitors

(and ex-visitors).  The silly flipping rolodex ad that is featured on many other law.com

pages today is even more annoying than EDDix‘ infamous “confounded scrolling





  • Law.com/ALM knows that bigger is not better.  The Network weblogs are stuck with

    an ad that is 3.25 inches wide and 5 inches high at the very top of their righthand margin.

    There are no such monstrosities on Law.com own homepage.  It’s Newswire page does

    have a 2.75 inch ad, but it comes after links to the important stories in the day’s edition. 

    It is only on its non-substantive Index page and on its new Weblog Network pages, that

    the 3.25 inch Big Box ads are found.  I think we can deduce the real answer to Law.com’s


p.s.  There’s an interesting piece on lawyer ads at First Amendment Center.  In it, John Bates of

Bates v. State Bar of Arizona. is quoted (via Ambrogi): “It is the nature of the First Amendment

that there is going to be speech in every medium of communication that some people don’t like.”

 

 


while selling his dumplings
and such…
blossom viewing

 






morning frost–
yet still a child
sells flowers

 

 

by Issa, David G. Lanoue, translator                                                   


BigEvent!

4 Comments

  1. Though the names are similar, I’m pretty sure Matt Homann doesn’t write for the OJR.

    Comment by Denise Howell — November 22, 2004 @ 4:44 pm

  2. Though the names are similar, I’m pretty sure Matt Homann doesn’t write for the OJR.

    Comment by Denise Howell — November 22, 2004 @ 4:44 pm

  3. Denise, thank you very much for discovering my error.  I’m very embarrassed.  This is more evidence that my old eyes are spending too much time in front of a computer screen.  The author of the linked article is Mathew Honan, not Matt Homann of the [non]billable hour.  Please accept my apology, Matt!  (both of you)

    Comment by David Giacalone — November 22, 2004 @ 5:51 pm

  4. Denise, thank you very much for discovering my error.  I’m very embarrassed.  This is more evidence that my old eyes are spending too much time in front of a computer screen.  The author of the linked article is Mathew Honan, not Matt Homann of the [non]billable hour.  Please accept my apology, Matt!  (both of you)

    Comment by David Giacalone — November 22, 2004 @ 5:51 pm

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