Puzzle solving != problem solving
Simulation for “what if” scenarios: direct the “what if” at social issues, values, concerns
Goal driven vs. purely narrative experience
TINAG vs. explicit game experience

World Without Oil: Rather than teaching that oil dependency is bad, instead ask how an oil shortage would affect your (real person’s) life.

ARGs are more self-aware as an active agent in culture — not a box off the shelf to be consumed. Also as inherently collaborative, interactive.

Content as most expensive, least interesting part of ARGs — get the players to create the content.