G4C2008: “Interactive storytelling” 3x larger than games industry

Liveblogging Games for Change:

On the first panel this morning, Chris Crawford (Balance of Power) described his commitment to interpersonal games. (I was not aware of a game he created in the ’80s called “Gossip.”) Today he launched a new spin on Balance of Power in which states are represented as geopolitical “people” (I will post a link when I find it — the general site is StoryTron.).

The most interesting claim Chris made was that the market for “interactive storytelling” (a medium that is more relationship-based) will be 3x larger than the current games industry — that would be a $60B+ market. He observes that the existing industry is “creatively dead” or, synonymously, “marketing mature.”