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The Death of a GM Dream

From the International Herald Tribune, Dec. 1, 2005

By Jeremy W. Peters and Micheline Maynard

… “The social contract was that if we build a quality product, we’re
going to have jobs, our kids are going to have jobs, and the plant will
still be in town,” he said. “Now, that idea is gone.” …

Next year, in a move that presages the end to GM’s grand experiment,
the company will shut down one of two assembly lines at what is
arguably the most famous factory in the country, where workers and
managers started out making decisions together at a sprawling complex
nestled in rolling farm country near Nashville.

 

GM’s short attention span prompted it to neglect Saturn just at the
point where it needed more investment. Instead, it poured money into
sport utility vehicles and pickups, hoping to outwit the Japanese –
only to see them invade those markets, too.

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