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What people will pay for

This is the most insightful thing I’ve seen in awhile:


Then I remembered a New York Times piece I read several years ago. The
basic message was simple: Americans will not pay for information or
education but they will seriously overpay for convenience. How else explain
bottled water, bottled tea, individually wrapped portions of peanut butter
(I’m not making that one up)?

Read the rest for yourself

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