A time for everything.

January 18th, 2007 by MrLuxuryFashionGuru

Today was my microeconomics final exam.  I’m glad that’s over.  Now I have just one left, and it’s in about… 12 hours?  I really should start looking over the lecture notes.

Instead, here’re my notes on this season’s fashion ads 🙂  As I’ve always enjoyed pointing out to high fashion initiates, the truth is that in any given year, about two-thirds of all the glossy, glamorous, gorgeous pictures you see in magazines, on billboards and in high street stores in fact show the same, small group of top models (lensed by an even smaller group of top photographers).  So if you learn a few names and recognise a few faces you’ll suddenly start seeing them everywhere.

Take the January issue of W magazine, for example…  here’s a list of most of the ads, in the order that they appear, with the female models that appear in them, wherever I could recognize them or find the information somewhere:

Louis Vuitton – Scarlett Johansson
Calvin Klein Collection – Camilla Finn (?)
Gucci – Freja Beha (and several others)
Giorgio Armani – Agyness Deyn
Dior – Lily Donaldson
Dolce & Gabbana – Natasha Poly, Lisa Cant (etc.)
Donna Karen – Hilary Rhoda (also in one of the editorial fashion spreads later in the issue)YSL – Karen Elson
Bottega Veneta – Inguna Butane, Julia Dunstall
Escada – Inguna Butane
Michael Kors – Carmen Kass
D&G – unrecognizable (but I assume Shannon Click is in there somewhere)
Blumarine – Suvi Koponen
Oscar de la Renta – Caroline Trentini
Roberto Cavalli – Giselle Bundchen
Versace – Carolyn Murphy, Carmen Kass, Kate Moss
BCBG Max Azria – Malgosia Bela
Prada – Sasha Pivarova
Jil Sander – Johanna Stickland
Fendi – Raquel Zimmerman
Burberry – Kate Moss, Lily Donaldson
Bedat & Co – Carmen Kass
Givenchy – Hilary Rhoda
Chloé – Raquel Zimmerman, Anja Rubik, (Trish Goff, who’s completely hidden)
Valentino – Iselin Steiro (also in a lengthy only-girl editorial in the Jan W)
Moschino – Leah de Wavrin
Mulberry – Agyness Deyn, Karen Elson

As you can see, the models especially grabbing the spotlight this season include American Hilary Rhoda (who’s simply everywhere), and Manchester girl Agyness Deyn.  This makes S/S07 the season of the signature eyebrows – which means Italian Mariacarla Boscano’s extensive editorial fashion spread (shot by Jurgen Teller in Venice) in the same issue of W is quite apropos, considering that Mariacarla was one of the first “eyebrow” girls a couple of years back, along with fellow-Brit Stella Tennant (who was also everywhere last year).  At the same time, this season also marks a return to the girls who have been faithfully putting in their time over the past few years and are finally hitting it big, like Freja Beha, Raquel Zimmerman and Lily Donaldson.  Finally, we’re also seeing the return of some of the grandes dames of modelling, so to speak, particularly Carmen Kass (all of 28 years old), Karen Elson (age 31) and the continuing reign of Kate Moss (an astounding 32!).

Noticeably absent from this lineup: Gemma Ward (oh where can she be?), Daria Werbowy, Heather Marks, all of whom were the “it” models of the last two seasons.  Does this mark the end of the fashion obsession with “eyes” (these last three girls having had particularly striking pairs)?  We’ve already seen lips, shoulders and necks quite recently, so I suspect it’s moving on to limbs, especially arms, which would explain such up-and-comers like Iekeliene Stange and Daiane Conterato (whom I have yet to warm up to).


And now I must start working on tomorrow’s final exam.

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