Amazon has rolled out a new program for brand owners, manufacturers, and Amazon Sellers called Amazon Transparency. I’ve explained what Amazon Transparency is and the requirements for getting started over on the Lean Media blog.
In a nutshell, Amazon Transparency is the answer to a very vexing problem: How to crack down on counterfeiters who are using the Amazon Seller program to flood Amazon with counterfeit goods.
My Amazon Transparency blog post touches upon some of the legal aspects involved (First-Sale Doctrine and U.S. trademarks) but also gets into some of the practical requirements for Amazon Transparency, including production, packaging, UPC/GTIN registration, and more.
You may also be interested in my Amazon Deep Dive for Publishers.