YOU are the Message


“Content may be king, but the customer is God,” said Richard Sarnoff of Bertelsmann, at We Media Miami.

The comment brought to mind the mantra of my fellow fellow the wise Doc Searls: As readers/viewers/listeners, we’re not customers for ad-supported media, we’re their product. They’re selling our “eyeballs,” “mindshare” and “loyalty” to their godlike customers, the advertisers. I’m with Doc that advertising is not going to go away completely, but a re-imagining is very needed. Maybe the next generation of weblings will not aspire to being publishers (everybody is a publisher, after all, how 5 seconds ago), but the true masters of their own media universe, the advertisers of their product-selves.


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