If you are preparing to experiment with nudges, here are a few steps that will be essential to your success.
- Identify when to use a nudge
- Put your nudge to the test
- Analyze & refine your nudge
Lets get started!
1) When to use a nudge?
Offering a Set of Choices:
Every set of choices is framed in a context that has an impact on the chooser. This environment, known as the “choice architecture,” may implicitly lead your constituents toward one choice over another. Introducing a nudge will modify the choice architecture, replacing pre-existing nudges. >> See examples
Improving Participation:
When asking people to participate in an event or program, you are providing them with a choice; to engage or not engage. >> See examples
Improving Commitment:
Commitment is similar to Participation, with the difference that individuals are currently engaging in a behavior. The choice is to continue engaging or stop engaging. >> More examples coming soon
Conserving Resources:
Many of our daily choices are automatic, learned behaviors that save us time and effort. This is especially true of what we choose to consume, and how often we consume it. Automatic decision making can lead to an under appreciation of long-term costs, and the value of conserving resources. >> More examples coming soon
Improving Policy Compliance:
Your constituents need to be made aware of the policies that pertain to them. However, certain behaviors can be difficult to change even when we know they are against the rules. When awareness fails to improve compliance, deterrents like financial penalties or other steep consequences are not the only recourse. >> More examples coming soon
2) Design a test for your nudge
Nudge testing guide coming soon!
3) Analyze and refine your nudge
Data analysis guide coming soon!
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