Many online businesses fail within the first two or three years of starting up and you don’t want yours to be one of them. You can learn from the mistakes others have made and avoid the pitfalls that can hurt the growth of your business. Here are five factors that can be problematic and how to avoid them.
1. Your website design is poor
Poor website design is one of the major factors that can hurt the growth of your online business. Users will quickly leave your website if it isn’t mobile-friendly or they battle to navigate and find products they want to see. They are also concerned about the time it takes for pages to load and your site security.
You want a well-designed website that offers a great user experience. Shoppers must feel comfortable with site navigation, checkout must be simple and pricing should be obvious.
The hosting of your website is also important and you need a fast, secure and scalable platform. Cloudways-managed WooCommerce hosting is a great option for online stores as it offers both speed and ironclad security.
2. You don’t know how to bring traffic to your site
You might have a stunning website and great products or services but no one will buy them unless you can drive traffic to your site. There are many ways to drive traffic to your site, including using SEO practices, AdWords, content marketing and social media strategies.
The SEO practices you use can help your pages to rank high in the search engine results and constantly drive organic traffic to your website. If you’re not confident in your ability to bring traffic to your site, it will help you to educate yourself about different techniques, hire skilled professionals or outsource to professionals.
3. Your products aren’t positioned correctly
As the old saying goes… if you market to everybody, you market to nobody. Your market must be an identifiable group of customers that you can reach. Your best business ideas will fail unless you have a reliable and profitable market for what you sell.
There may be nothing wrong with your products but you may not be targeting the right market or showing the benefits of your products. You may think you need to show all the features but consumers care more about what products can do for them than the features. If they can see how they help them solve a real problem or enhance their lifestyle, you have a better chance of selling.
4. You don’t listen to your customers
It will help if you give customers easy ways to interact with you online so you can hear their feedback about your products, pricing and business practices. If you respond quickly and helpfully to their queries, you are likely to impress your current customers and prospective ones. You need to gain their trust before they will buy from you.
The need your products or services fulfill may not always be there. If you keep monitoring the market, listening to your customers and staying on top of key trends, you can keep adjusting your strategies to remain successful.
5. You don’t track and measure your marketing efforts
Web analytical tools can provide you with valuable insights. You can see what activities generate the most traffic, who’s buying what, and which customers leave your site without making a purchase.
If you want to improve your user experience, generate the most visitors and discover trends among your customers, you need to have access to analytics. Knowing the numbers helps you to make the most beneficial improvements for your bottom line.