The Hackernoon Platform

Hackernoon is widely known as a technology publishing website focusing on the latest developments and news related to artificial intelligence, software development, cryptocurrencies, startups, and more. Founders David Smooke and Jay Zalowitz first launched Hacker Daily using the Medium platform in January 2016. After gaining more than 1,000 contributing writers in a short amount of time, Hacker Daily got rebranded in April 2016 and is now known as Hackernoon. Today, Hackernoon consists of more than 15,000 contributing writers and more than three million monthly readers.

 

Hackernoon Is Where Technologists Gather

 

Hackernoon is designed for technologists to gather and write, publish, and read quality articles about technology. User-generated content is what makes Hackernoon a successful platform since experts and technology gurus like to read content from other like-minded individuals. You can find user-generated content all across the internet, but what makes the content at Hackernoon unique is referred to as the Second Human Rule. This simply means that before an article or other piece of content gets published online, a second person should read and study it closely, confirm that it’s valuable enough to be published, and then improve the content before it gets published. Having a second set of eyes is always valuable, no matter what type of content you’re publishing, and the editors at Hackernoon are trained and skilled to improve the value of a writer’s content. This also makes readers feel like they are reading insightful and meaningful content that has been fact-checked for accuracy.

 

From the standpoint of reading technology articles, some readers may not know the difference between Hackernoon and Medium or what makes them unique. Hackernoon got its start on Medium but shifted to its own platform after outgrowing Medium, along with other factors. The one difference that stands out between the two platforms is that Medium has its content behind a paywall, but Hackernoon doesn’t. This means readers have to pay to read content on Medium, while readers of Hackernoon articles can enjoy free content of equal-to-or-greater-than quality. And from a content writer’s perspective, your content will likely be seen by more viewers on Hackernoon since articles aren’t placed behind a paywall.

 

Reddit is another platform where people get content from other users. The problem with Reddit is you don’t know the expertise of the content writer, and much of the content doesn’t have a specific direction and is not fact-checked by experts. As far as the actual content on Hackernoon goes, readers can easily find what they are looking for by searching through categories. From a tech standpoint, readers can sort through categories like automation, data science, entrepreneurship, marketing, robotics, startups, and more. Regarding software, categories like coding, engineering, Javascript, programming, and others are popular. And with decentralization, topics like bitcoin, blockchain, cryptocurrency, and others are common. With Hackernoon, readers will likely find exactly what they want to read about quickly.

 

Hackernoon’s Backend Differentiation

 

Another aspect that sets Hackernoon apart from the rest is the backend differentiation. Its 2.0 content management software makes the process of visiting, writing, and posting content to Hackernoon a much-improved experience. This move has shifted Hackernoon from being solely a publishing company to now being a software company at the same time. 

 

Readers, writers, and sponsors often wonder how Hackernoon is stable enough financially since they don’t use marketing advertisements or ad sense, paywalls, or pop up ads requiring visitors to create accounts. Hackernoon sells directly to tech companies and makes money via a site side 15-pixel tall banner ad, by publishing content from tech companies, and strategically-placed ads based on content relevancy. This strategy is different from platforms like Medium, which locks content behind a paywall and uses pop up ads to create accounts. And other developer-focused blogging networks like Hashnode, Dev.to, and Medium don’t use a professional editor to improve the quality of their content like Hackernoon does. 

 

The result of Hackernoon’s strategies has led to many major companies working with them. Some of the notable Hackernoon sponsors include:

 

  • Software companies (Google Cloud, Heroku by Salesforce, Radix, NordVPN, SmartBear, Instaclustr, Progress Software, JFrog, etc.)
  • Edtech companies (Udemy, Udacity, edX, etc.)
  • Crypto companies (Bybit, RSK Labs, Unstoppable Domains, Kick Ecosystem, etc.)

 

Hackernoon has a well-respected reputation in the technology industry, and the 250+ sponsors prove it.

 

The Well-Recognized Value Of Hackernoon

 

The value of Hackernoon is already high for readers and writers alike and will only continue growing. At the beginning of 2019, Hackernoon raised $1.07 million through equity crowdfunding that gained nearly 1,200 shareholders. Hackernoon already generates more traffic than Forbes and won’t be slowing down any time soon. It is also widely viewed as a stable company valued at more than $6 million with positive profits and healthy cash flows. What stands out with Hackernoon is the impressive list of sponsors they’ve already established while also investing back into the company with its own publishing software. From an investment perspective, a good sign that Hackernoon is a viable option is the consistent viewership. The site is constantly adding new writers and readers, and with the rigorous editorial process, quality content does not get sacrificed.

 

The future plans for Hackernoon are as promising as its current situation. Having its own content management system is critical in allowing for more flexibility with its website and future growth. With the proven ability to reach millions of users globally, investors are excited about potential investment opportunities with the company. Hackernoon is not a publicly-offered company yet from an investment perspective, but with a high valuation and even higher upside, there should be no shortage of investors when the company becomes public.

 

Overall, Hackernoon isn’t going anywhere, and all indications are the company will continue evolving. The owners’ principles focus on providing an effective platform for writers and giving technologists a place to spend their afternoons, knowing they are reading high-quality content. With a solid foundation and increased global interest, Hackernoon is in a great position of stability.

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