Understanding The Philosophies Of WordPress And Drupal For Marketers

Finding the right content management system is an essential part of running a business. If you don’t choose the right one that suits every level of your organization, then you’ll lose some efficiency that can impact your bottom line. Marketers typically want the content management system to be as simple as possible so they can make edits and adjustments without having to get IT experts involved. This brings up the question of “which is better for marketers to learn, WordPress or Drupal?”


Both content management systems have key benefits depending on the professional you ask. Drupal is known for being attractive to technical personnel since it’s not quite as user-friendly to the average person. WordPress has a reputation for being easy to use for people of all skill levels. Marketers typically favor a content management system that is easy to use rather than having to spend time learning technical terminology. We’ve discussed some of the key benefits and features of both WordPress and Drupal to determine which might be more attractive and beneficial for marketers.


Key Features Of WordPress


The mission of WordPress is to make publishing simple for the average person. Business owners have to consider this since the simpler a content management system is, the easier it will be to learn and the more efficient the organization can be as a whole. The problem with this is since it’s so simple to use, other companies use it as well. Creating a website that stands out from the competition is more difficult when you use WordPress, but it is still a valuable platform for boosting workplace efficiency.


Marketers particularly like WordPress as a content management system because content can be published quickly and easily without getting an IT professional involved. Since marketers tend to visualize how they want things to look on a website, it’s usually more ideal if they can work to create and display the content themselves rather than relying on someone else to do it. Plus, the ability to make changes in real-time with WordPress is a major benefit for marketers.


As easy as WordPress is to use and operate, you could be limited in some of the things you can do. Customization can only go so far with WordPress, so there has to be some trade-offs to consider to determine what is best for your organization. Many companies are willing to sacrifice some customization features if it means they have an easy-to-use platform that allows marketers to do their jobs more efficiently and effectively.


What Makes Drupal Attractive For Marketers?


While Drupal has a reputation of being highly technical and geared only toward tech-savvy people, it has become a little more user-friendly in recent years. Drupal is all about customization and making your website look exactly how you want it to rather than being limited by certain templates or themes. This is an attractive option for marketers who think outside the box, but it can be frustrating if the marketing professional isn’t tech-savvy to be able to operate the system how they want.


When it comes to the layout of the content on your website, Drupal is the content management system that can help you make it look exactly how you envision it. You can combine content, sort it, and even re-use it across different pages to create the website you want. The main thing you’ll need to consider with Drupal is most of the time your technical team and marketing team will have to be in constant communication so their visions are aligned. Marketers like to be in control of content and how it’s displayed, so it can be a downfall if they have to rely on the technical team to get things done.


Drupal allows companies to make their website look exactly how they want it to, but the trade-off includes longer times to publish and edit content. Drupal allows for more scalability, which is attractive to large organizations focused on business growth. It’s usually an ideal content management system for larger organizations with clearly defined roles from top to bottom but still work together to create a streamlined vision.


Which Is Better For Marketers To Learn, WordPress Or Drupal?


So now that you know some of the main features of each, the question is which is better for marketers to learn, WordPress or Drupal? For some companies, the answer is simple. WordPress is easy to use and doesn’t require much technical knowledge to create a website and publish and edit content. Any errors made are easy to fix, and you can change the layout of the website at any time. Marketers can design the website using the Gutenberg editor, which allows them to see exactly what the website will look like before it goes live. 


With Drupal, there might be a steeper learning curve for marketing professionals, but there are plenty of benefits that come along with it. Many companies start with WordPress and then slowly transition to Drupal as their marketers become more experienced and they need to create a more robust website for business growth. 


Pantheon can help business professionals determine whether the benefits of Drupal outweigh the benefits of WordPress for your company. Just because some of your competitors use Drupal doesn’t mean it’s the right content management system for your organization. The key is knowing what works for your team, and particularly for your marketers. The ability to create high-quality content and manage the website efficiently is important. The answer could be either WordPress or Drupal, depending on the skill level and technical expertise of your marketing professionals. Pantheon can help you weigh the pros and cons of each so you can feel confident in your decision.

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