Internet Search for Strategic Management

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Last week, Car Czar Steven Rattner announced that would step down from his post at the helm of the Big 3 automakers.  As tax-payers and law makers scrutinize the use of Federal bailout money, managers might learn from Internet search analytics as a potential leading indicator of regional interest. For managers of the Big 3 and beyond, online tools may guide them in streamlining brand and inventory according to online regional interest, make and model user search query preferences. As outlined on the Harvard Internet & Democracy blog, “Big 3 on the Information Superhighway,” managers may yet become as reliant on the Information Superhighway as they have on Eisenhower’s Interstate.

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