The Longest Now


Shifty Clark: he’s no Kent
Friday October 17th 2003, 9:08 am
Filed under: indescribable

Compare the official draft-Clark movement to the unofficial, exuberant one. Which was shifty, evasive, and dishonest? Which was wildly successful in mobilizing interested voters? Compare hispanosconclark.com with latinos4clark … which one is obviously genuine, after a split-second’s viewing? which one is depressing and lifeless? There is *nothing* about modern technology that should make campaigns any harder; generating the images and text that make up latinos4clark in-house would mean the hard part of real hispanic collateral was done, in any media. If a 5-person team with 3000 active users to deal with (and meticulously outwit) can put together something as seamless as the online mystery hunt associated with AI in a couple months, complete with tens of distinct immersive websites and polished down to the owner-names and -dates on the domain-name registration for said sites, a serious campaign should be able to at least approximate the right tone and feel for each new audience.


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