The Longest Now


Social patterns, a la Bernays
Tuesday February 03rd 2004, 10:52 pm
Filed under: %a la mod

A timely comment on the vagaries of our times.


“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible goverrnment which is the true ruling power of our country….Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses.”

–Edward Bernays, 1928, U.S.A.


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