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Here is a great example of the value of Commons. When the Nobel Prize announcements for medicine went out, whoever had to throw up a webpage about the winners needed high-quality images quickly. They didn’t have time to ask the winners’ departments, for obvious reasons. So they drew from Wikimedia: two of the three images used were credited to Commons.
Since then, they’ve been replaced by the official photos of each professor; and now they all look perfectly lit and very much alike. [I wonder if we can request inclusion in commons through the Nobel Committee’s digital team!] But for the initial surge of interest and visitors, the Commons images were of tremendous use.