Black Friday arrived at the box office this Thanksgiving weekend with moviegoers showing sustained appetite for leftovers. In its second weekend in theaters, “The Hunger Games: Catching Fire” is on a course to not only come in first; it may score one of the most robust opening weekends in movie history.
The sci-fi sequel to 2012’s “The Hunger Games,” “Catching Fire” hauled in $31.2 million Friday, putting it in position to smash the five-day Thanksgiving holiday record — of $82 million held by “Harry Potter and the Sorcerer’s Stone” — with a projected $113 million gross.
The Disney animated kids’ flick “Frozen” took in a robust $26.8 million for second place, also putting the Hans Christian Andersen-based fairy tale film on track to break the “Sorcerer’s Stone” record with a projected five-day take of around $93 million
Click here for the Frozen trailer.
And here’s Brooks Barnes on the Frozen and how it was marketed to girls and boys:
For “Frozen,” very loosely based on the Hans Christian Andersen fairy tale “The Snow Queen,” Disney’s marketing ploys seemed to work. About 43 percent of the opening-weekend audience for the movie was male, according to exit polls. To compare, the first weekend of “Tangled” drew a crowd that was 39 percent male.