Fire and Ice at the Box Office

Disney’s Frozen, inspired by Hans Christian Andersen’s Snow Queen, has joined with Catching Fire to top this weekend’s box office.  And here’s Steven Holden reviewing Frozen:

 http://www.nytimes.com/2013/11/27/movies…

Black Friday arrived at the box office this Thanksgiving weekend with moviegoers showing sustained appetite for leftovers. In its second weekend in theaters, “The Hunger Games: Catching Fire” is on a course to not only come in first; it may score one of the most robust opening weekends in movie history.

The sci-fi sequel to 2012’s “The Hunger Games,”  “Catching Fire” hauled in $31.2 million Friday, putting it in position to smash the five-day Thanksgiving holiday record — of $82 million held by “Harry Potter and the Sorcerer’s Stone” — with a projected $113 million gross.  

The Disney animated kids’ flick “Frozen” took in a robust $26.8 million for second place, also putting the Hans Christian Andersen-based fairy tale film on track to break the “Sorcerer’s Stone” record with a projected five-day take of around $93 million

http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-holiday-box-office-catching-fire-and-frozen-on-track-to-break-record-20131130,0,7037146.story#ixzz2mF1G9G3C

Click here for the Frozen trailer.

And here’s Brooks Barnes on the  Frozen and how it was marketed to girls and boys:

 http://www.nytimes.com/2013/12/02/movies…

For “Frozen,” very loosely based on the Hans Christian Andersen fairy tale “The Snow Queen,” Disney’s marketing ploys seemed to work. About 43 percent of the opening-weekend audience for the movie was male, according to exit polls. To compare, the first weekend of “Tangled” drew a crowd that was 39 percent male.