:Web Application Usability

There has been a lot of discussion on how corporate companies can benefit by using weblogs. My take on it is, if they don’t, they won’t have a voice when a strong negative publicity hits them. For example consider the “PDF unfit for human consumption” thing on July 14th. Lots of blogs caught it and the web was filled with PDF unfit comments. Now how can Adobe straighten up their image and respond to all that? A reply was released to planetPDF on 21st July by Robert McDaniels, but Adobe Systems was too late, very few people linked to it and PDF was branded to be unusable on the web. If someone searches for PDF Usability, Robert McDaniels reply is nowhere to be seen, only “PDF unfit” pops up. Even companies which follow the rule, “If it Ain’t Broken, Don’t Fix”, need to listen to this because their public relation process is already broken.

Weblogs and Corporate companies: …

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