A point is reached, in the spread of an original idea, when its source realizes that others can make the case for the idea at least as well — if not better — than he or she can.
That point came for me with VRM a while ago, from a number of the sources I just added to the blogroll there on the right. But it was especially gratifying to read What Comes After CRM, from Jay Deragon, about whom I’m sorry I wasn’t clued into sooner than the last few weeks, when I started catching up on his writing, that of Carter Smith, and other colleagues of theirs. In fact, while making their improving acquaintance, I wrote the forward to their book, The Emergence of the Relationship Economy.
Lots of grist for our mills there.
February 10, 2008 at 12:02 pm
I was really taken with the (too brief) discussion you and I had at GUADEC last summer. As Microsoft and Google battle it out for leadership in horizontal search (and advertising driven by the same), I suspect that they’ll find themselves effectively bickering over the billboard rights for the information highway.
There are going to be much better paradigms for getting information to potential consumers, and I suspect the 800 pound gorillas will miss them pretty entirely. As Charles Fort observed, “It steam-engines when it comes steam engine time.”
February 28, 2008 at 9:47 am
Lefty,
Agreed. I’m also amazed that the shotgun marriage proposal by Microsoft to Yahoo isn’t analyzed for its lame-gorilla characteristics. It may be a “strategic move” of some kind, but it’s also a terribly lame one by a company that’s driven by fear and envy of one competitor it cant think of any other way to beat.
March 18, 2008 at 7:26 am
Me to agreed..the merging of Microsoft and yahooo can be some kind fo strategic move which can effect or will effect the web world.