Making customers more revealing is a fresh piece in today’s Financial Times. It was written by Alan Mitchell, who has been an advocate of VRM since long before it acquired that acronym. An excerpt: “As individuals increasingly use digital data to organise and manage their lives, they will demand software tools and services to help them gather, store, protect, analyse and use this data efficiently.”
There’s more there. Read on.
Meanwhile, here’s a bonus link on S-curves and’better buyers’.