… of both Europe and the U.S., that is.

Got up at 5am this morning in Mountain View, Pacific Time. It was easy because my body is still partly on East Coast time (8am) and GMT (noon). That’s because I’m still fresh from London, and more VRM conversations than I can count — in addition to the excellent VRM Hub event (part of Unlocking the See-Saw*) held at Sun’s facility there, which got started for me when I walked out of the Monument tube station and stright into Geoff Jones, with whom I promptly went off to a pub. Alec Muffett shot video of the whole thing. More at Peter’s post, and  here.

It all continues starting this afternoon at IIW2008b, at the Computer History Museum (Shoreline &101). There are more meetings before and after, then a Public Media BarCamp in Santa Cruz from Friday to Sunday. VRM will be in play there too.

THEN, I’m off next week to Amsterdam for the VRM Event there.

Meanwhile, here are VRM posts by Peter Parkes, Jonathan MacDonald, Richard Muscat and Graham Saad. There are more, but no time to find them right now.

Meanwhile, a nice paragraph from Steve Bowbrick of the BBC:

User data is a valuable asset but it’s one that belongs to its subject – that’s you. Without wishing to wander too far off topic, Mark’s plan also hooks in nicely with the wider trend away from old-fashioned CRM (‘Customer Relationship Management’) to its much groovier, network-native successor VRM (‘Vendor Relationship Management’). In a VRM world your personal data is your own and you share it only with those you trust: VRM systems will allow you to rent your data to businesses who want to sell you stuff and withdraw it whenever you feel like it. It’s appropriate for the BBC to build a user-centric, VRM-style data infrastructure.

* Adriana explains more about the UK events in her comment below.