- Retail, VRM and students. …think of VRM as a framework for developing tools and technology to enable individuals to transact on their own terms.
- Anonymised data a relationship doesn’t make. relationships cannot exist via anonymised data – the whole point of my approach to VRM is to focus on a ‘relationship’ with the vendor, one that is more equal than the current one. The data I voluntarily provide to vendors is a proxy for my relationships with them. The value is not in the data ‘dump’ but in the data flow, which can be cut off at any point the vendor abuses the relationship
Why Twitter won’t replace Google search- but will overtake it, by Dan Thornton, has this line: …it’s about increasingly moving towards Vendor Relationship Management, rather than Customer Relationship Management.
Natalie Stovall gives a good example of why the hospitality business needs VRM.
WelCome has Answers to a few questions about VRM. An excerpt: I would suggest that VRM is first and foremost about providing value for the user with any vendor, as opposed to using social networking tools with a particular vendor. VRM is vendor agnostic and silo-adverse. The goal is to catalyze the development of tools for individuals through protocols and standards that let them work with any vendor seamlessly, without loss of functionality or services. (The words are Joe Andrieu’s. See here.