There is a lot of synergy between Ray Fisk‘s Customer Liberation Manifesto (in Service Science) and what we’ve been doing with VRM over the past few years. His focus (as Professor and Chair in the Department of Marketing at Texas State University-San Marcos) is on services. What’s so refreshing and welcome about his Manifesto is that he gives full respect to the customer as an independent entity who can (and will need to) lead in the dance with marketing. He writes of “enabling the customer century,” and tells readers, “Liberating service customers requires that service scholars and service organizations adopt a customer perspective.” And I love this graphic:
There’s more good meat in Ray’s Manifesto. Enjoy.