That’s the question of the day, at least for me.
OwnerIQ’s pitch is to advertisers, basically. Also pitching advertisers are all the third parties current;y tracking you on the Web. Here’s SelectOut.org‘s list of companies currently following me in one of my browsers (with a table of html copied and pasted):
I’ll find a better way to paste that pile in later. Meanwhile, it says enough.
We are at a choice point, right now. Either we’re in charge of our lives, and of what we do in the marketplace, or the guesswork mills are.
Free customers are more valuable than captive ones. That’s why VRM will succeed, sooner or later.