In Rallying cry for innovation – and faith, Mark Sage puts up some long excerpts from a post I made to the ProjectVRM list, explaining VRM to a skeptical marketer. The bottom lines:
VRM isn’t complicated. It’s only about giving customers means toward two things: independence and engagement. To see how that can be done, one needs to stand on the side of the customer. So that’s what we’re doing.
Go to the first link above for the whole thing.