A reading list for online publishers

I’ll be talking to a pile of publishers today at a Meet the Blockers thing hosted by DCN in New York. Here are a few of the many links I’ve accumulated as a background for the conversation I hope ensues. (These are in addition to my own Adblock War Series, now 53 posts long.)

I’ll report more on my exact advice later.

Ad tech is broken. Here’s how newsrooms can help fix it — Poynter

Ad Tech Archives – Chronoto.pe

The Advertising Bubble (Idle Words)

Is adtech a bubble?

The Facebook Papers, Part 1: The great unbundling – Recode

The Facebook papers Part 2: The user experience revolt – Recode

Marketing Technology Landscape Supergraphic (2016) – Chief Marketing Technologist

business

Bad Ads: Research Shows They May Cost More Than They’re Worth | Digital Content Next

Ad blocking: Why now? | Digital Content Next

Service journalism and the web advertising problem | Digital Content Next

Where’s the signal? (And why it matters to digital advertisers) | Digital Content Next

Is your data leaking? | Digital Content Next

Terms & Conditions |

blog.aloodo.org – Let’s make an acronym.

Adtech, privacy, fraud control: pick two?

Online advertising is the new digital cancer

For Brands, Breaking Up With Fraud Is Hard To Do | AdExchanger

2015 TRUSTe US Consumer Confidence Index – TRUSTe

New Breed of Digital Publishers Just Say No to Ad Tech – CMO Today – WSJ

People Limit Web Use Due To Privacy Concerns, Commerce Department Says 05/13/2016

Americans’ Attitudes About Privacy, Security and Surveillance | Pew Research Center

Read Me: Ads, Tracking and Privacy: What 1.3 Billion App Installs Say About Smartphones and Tracking

New school publishers are avoiding ad tech | Marketing Dive

Pew report: Your privacy for a price? It depends

The New York Times is surveying 700,000 readers who use ad blockers – Digiday

If There Were No Ads, How Much Would You Pay? 05/12/2016

Adblock Analytics – Gain insights into visitor ad blocking

Google Trends – Web Search interest: retargeting, how to block ads – Worldwide, 2004 – present

Lying and Hiding in the Name of Privacy — Customer Commons

Direct sales data boon for print; warning issued for agencies – AdNews

Free-fall: Adjusted for inflation, print newspaper advertising revenue in 2012 was lower than in 1950 – AEI | Carpe Diem Blog » AEIdeas

New York Times Scores More Digital Subscribers, But Less Digital Ad Revenue

Good News: Digital Ad Fraud Falls As Viewability Rises | Digital – AdAge

Culture secretary expected to warn of threat to newspapers from adblocking | Media | The Guardian