HBS 2 + 2 Program: Good Web Marketing?


The business school is now offering a 2 + 2 admissions program, which permits college juniors to apply for admission. If accepted, the students work for two years before they matriculate at the business school. For a program of this type, good marketing is essential because most college juniors are likely unaware that they could apply and be accepted to an MBA program while still in college. Obviously I’m not privy to their full advertising strategy, but I’ve seen a bunch of their banner ads on Facebook. Seems like a pretty good way to get the word out to a group of digital natives that is probably not visiting the HBS admissions site at this stage of their academic careers.

1 Comment

  1. abc

    August 9, 2009 @ 11:22 am



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