What I’m Learning about the Home Services Business

When I originally posted Swimming through School the company contacted me to say thanks for the “blogger PR”. It’s a bit funny considering my readership here consists primarily of a few ex-colleagues, my girlfriend and her cat. Anyway, since I recently got hired to do some more local services promotional materials, I wanted to touch on a trend I’m seeing, or I should say not seeing -> brands do not dominate local services. When you need a new TV, do a few big brands come to mind? How about when you need your A/C serviced? Different situation entirely! Does a brand name come to mind when you go to buy a lawnmower? Well, how about when you need a landscaper? You see, there are really no dominate brands in home and local services. And that’s why this swimming pool company always asked me to refer to them online by simply their service name. Why waste money on branding that won’t stick? When I would setup online promotions, it’s was real easy:

Pool Service Hurst, TX ~ 817-210-4589
Cleaning Specials Valid Through….
Pool Service Keller, TX ~ 817-380-4585
Cleaning Specials Valid Through….
Pool Service Euless, TX ~ 817-803-3812
Cleaning Specials Valid Through….
Pool Service Pantego, TX ~ 817-506-7650
Cleaning Specials Valid Through….
Pool Service Bedford, TX ~ 817-458-4350
Cleaning Specials Valid Through….
Pool Service Roanoke, TX ~ 817-945-3808
Cleaning Specials Valid Through….
Pool Service Westlake, TX ~ 817-727-8884
Cleaning Specials Valid Through….
Pool Service Southlake, TX ~ 817-717-5598
Cleaning Specials Valid Through….
Pool Service Arlington, TX ~ 817-522-3718
Cleaning Specials Valid Through….
Pool Service Mansfield, TX ~ 817-405-0887
Cleaning Specials Valid Through….
Pool Service Grapevine, TX ~ 817-778-4559
Cleaning Specials Valid Through….
Pool Service Colleyville, TX ~ 817-776-5470
Cleaning Specials Valid Through….
Pool Service Trophy Club, TX ~ 817-757-4036
Cleaning Specials Valid Through….
Pool Service Grand Prairie, TX ~ 972-544-7844
Cleaning Specials Valid Through….
Pool Service North Richland Hills, TX ~ 817-576-1102
Cleaning Specials Valid Through….
Pool Service Dalworthington Gardens, TX ~ 817-618-3311
Cleaning Specials Valid Through….

With this approach to marketing, people know up front exactly what they are getting – i.e. a company that specializes in swimming pool care and only in pool care.