Time, from A to Z (Zimbardo, that is)

May 22, 2010 at 11:31 pm | In creativity, education, health, ideas, leadership, social_critique | Comments Off on Time, from A to Z (Zimbardo, that is)

If you haven’t seen Philip Zimbardo‘s 2008 presentation, The Time Paradox, at California’s Commonwealth Club, do yourself a favor and take the time to watch it now. If you do, you’ll understand why it’s a good idea to stop waiting for your ship to come in…

Zimbardo‘s analysis of how we parse time (how we value it, how we picture it to ourselves, what we tell ourselves about time) obviously provides insights for individuals. But he also has a lot to say about its ability to shape social groups and even economic trends.

Regarding the latter, check out this screen shot, nearly 50 minutes into his talk:


It says:

Current Financial Meltdown on Wall Street and Elsewhere

Is caused by motivated collective GREED that

interferes with wise, future-oriented decisions of

need for reserves and cautious loans and


for short-term present-focused quick gains,

failure to discount future costs against immediate

taste of the $$Marshmallow$$


Zimbardo is talking about present-oriented perceptions of time (centered on immediate gratification), which dominated the time leading to our current economic crisis. For example, in 2002, one in fifty loans were sub-prime; by 2008, it was one in three: that pervasive culture of risk-taking hadn’t been socially acceptable in earlier generations. $$Marshmallow$$ refers to an experiment with children, testing their ability to delay gratification (those who could delay correlated with more socio-economic success as adults while those who couldn’t correlated with riskier behaviors, including drug use, and socio-economic drawbacks). And by “the commons dilemma,” Zimbardo refers to despoliation of a common good (the commons) for individual short-term competitive gain (he specifically refers to the Monterey sardine fishery, now defunct because of over-fishing).

There’s lots more in Zimbardo’s talk (see also The Time Paradox website). From insights regarding how different members within my family perceive time (and what that does to inter-personal dynamics, or to issues relating to attitude, depression, and even energy), to how the place I live in has a different (and often habitually crippling) perception of time and therefore also toward change (which has immense political implications, especially here), Zimbardo’s insights are remarkably rewarding.

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