I go to my local YMCA a lot, and every time I’m there I think about energy use: how much energy I could be generating, how much I’m using, how much others are using.

My “plus” membership entitles me to use the sauna and steam room, and I get towel service, too (yes! – love that, because it means less shlepping and less laundry at home!). I use the steam room regularly – since we’re having an unseasonably cool summer it’s welcome, even in July. However, the ladies change room has poor air circulation, and in the summer (even a cool one like this) it gets hot in there. Furthermore, every time we users open the doors to the steam room or the sauna, the escaping hot air contributes to heating the changing and shower area, and the upshot is that the Y is running additional oscillating fans in our change room.

So, to recap: the steam room uses energy, the sauna uses energy, the blow dryers provided by the Y use energy, and now the fans – meant to give the illusion of cooling all this heat that we’re producing through our energy use, also use energy.

Meanwhile, when I’m upstairs on the elliptical trainer – along with scores of others on treadmills, stationary bikes, stairmasters, and rowing machines (it’s a pretty swell facility!) – I could be generating energy, couldn’t I?

Which brings me to…

Widgets

.

I’m in love with shiny new technology products (even if I can’t afford them), and long ago drank the Kool-Aid regarding social media platforms and the importance of ‘markets as conversations.’

But lately those things have begun feeling “bubbly” – that is, not too-too solid enough. Today, the spouse sent along an article by Andy Grove, How to Make an American Job Before It’s Too Late. In my mind, Grove’s arguments tie in with Jeff Rubin‘s criticism of globalization, and they also relate to what bothers me when I’m at the Y thinking about energy use.

It’s all about what we’re making (another social media platform that lets us communicate?) and where we’re making it (if it’s not another Foursquare, is it a widget and who will scale it?). As Grove observes:

Startups are a wonderful thing, but they cannot by themselves increase tech employment. Equally important is what comes after that mythical moment of creation in the garage, as technology goes from prototype to mass production. This is the phase where companies scale up. They work out design details, figure out how to make things affordably, build factories, and hire people by the thousands. Scaling is hard work but necessary to make innovation matter.

The scaling process is no longer happening in the U.S. And as long as that’s the case, plowing capital into young companies that build their factories elsewhere will continue to yield a bad return in terms of American jobs.

When I think of energy use at the Y, I’m thinking not of platforms that let me tell you what I think about energy use at the Y. I’m thinking of widgets that would make it easy to measure energy use, for example, so that it becomes less risky for individual users (home owners or building managers) to install efficiencies. The next step – staying with Andy Grove’s call to arms – means thinking about what happens after some tinkerer in a garage invents a measuring device. Where does it get manufactured, and who gets to be employed doing so? Jeff Rubin argued that the cost of oil will eventually force countries like the US to re-introduce manufacturing at home because it will just get too expensive to ship raw materials from one continent to another, and the finished product to yet a third.

While I sweat in the steam room, I might think about what it would mean to have efficient “air curtains” installed just outside the steam room and sauna doors – air curtains that capture the escaping heat when doors open, and recirculate that heat for hot water use. But how or why would anyone install such a thing – even if it readily existed, although you could adapt and reverse engineer the air curtains that some stores use – without having widgets or gadgets capable of calculating, predicting, and (most importantly) measuring, to provide immediate feedback to calibrate energy use? If you don’t have the feedback (measurement), it’s just …hot air!

As I blogged a while back in Creating Value Through Sustainability, Eric Hespenheide said it best: “You measure what matters, and what gets measured, gets done.”

We’re desperately ignorant most of the time of our energy use, if we bother to think about it at all. I’m pretty sure I’m a weirdo in taking three consecutive Bikram yoga classes and then stopping because I thought the energy footprint of that type of yoga is outrageous. (And I also thought the hot room was a gimmick.) Doing hot yoga, you need to be clean (showered) before you start (hot water, towels, soap) because even incipient bad BO is going to knock out the others as you start to sweat like mad. After the class, you need to launder whatever you wore (no way you’re wearing it again unwashed) and you need to shower again (more soap products, more hot water, more towels/ laundry). The amount of energy needed to heat the yoga room to the required temperature is crazy, as are the HVAC requirements (unless you very quickly want a moldy building). (And incidentally, where do the Bikramites and others get off doing competitive yoga? Maybe I’m missing something…)

But enough of yoga and sports.

We need to measure what we use. “You measure what matters, and what gets measured, gets done.” To do that, you need tools.

Who’s building the tools? On a big scale?

Manufacturing today takes place elsewhere, not in North America. Grove again:

The job-machine breakdown isn’t just in computers. Consider alternative energy, an emerging industry where there is plenty of innovation. Photovoltaics, for example, are a U.S. invention. Their use in home-energy applications was also pioneered by the U.S.

Last year, I decided to do my bit for energy conservation and set out to equip my house with solar power. My wife and I talked with four local solar firms. As part of our due diligence, I checked where they get their photovoltaic panels — the key part of the system. All the panels they use come from China. A Silicon Valley company sells equipment used to manufacture photo-active films. They ship close to 10 times more machines to China than to manufacturers in the U.S., and this gap is growing. Not surprisingly, U.S. employment in the making of photovoltaic films and panels is perhaps 10,000 — just a few percent of estimated worldwide employment. (source)

I bet any tinkerer in his/ her garage working out the kind of measuring widgets I’d like to see every homeowner and building supervisor have at his/ her fingertips is going to end up getting the widgets manufactured in China, too. Just read Grove’s section on Advanced Batteries to see where we’re heading. He argues that “abandoning today’s ‘commodity’ [battery, or television] manufacturing can lock you out of tomorrow’s emerging industry.” That is, innovation needs an ecosystem – and we’ve got a pretty good one on the social media platform front, but it could be looking better when it comes to widgets. If you drop in on your local gym, you can even see that for yourself.

Posted: 07|2|10 at 10:45 pm. Filed under: business, creativity, futurismo, green, ideas, innovation.
Tags: energy
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