Adblock War Series

no-ads-trackingThis is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to those starting with #24 (written August of ’15). But the whole series works as a coherent whole.

  1. Why online advertising sucks, and is a bubble (31 October 2008)
  2. After the advertising bubble bursts (23 March 2009)
  3. The Data Bubble (31 July 2010)
  4. The Data Bubble II (30 October 2010)
  5. A sense of bewronging (2 April 2011)
  6. For personal data, use value beats sale value (13 February 2012)
  7. Stop making cows. Quit being calves. (21 February 2012)
  8. An olive branch to advertising (12 September 2012, on the ProjectVRM blog)
  9. What could/should advertising look like in 2020, and what do we need to do now for this future? (Wharton’s Future of Advertising project, 13 November 2012)
  10. Bringing manners to marketing (12 January 2013 in Customer Commons)
  11. Thoughts on Privacy (31 August 2013)
  12. What the ad biz needs is to exorcize direct marketing (6 October 2013)
  13. Beyond the advertising bubble (12 October 2013 in Customer Commons)
  14. We are not fish and advertising is not food (23 January 2014 in Customer Commons)
  15. Earth to Mozilla: Come back home (12 April 2014)
  16. Why to avoid advertising as a business model (25 June 2014, re-running Open Letter to Meg Whitman, which ran on 15 October 2000 in my old blog)
  17. Time for digital emancipation (27 July 2014)
  18. Privacy is personal (2 July 2014 in Linux Journal)
  19. On marketing’s terminal addiction to data fracking and bad guesswork (10 January 2015)
  20. Thoughts on tracking based advertising (18 February 2015)
  21. Because freedom matters (26 March 2015)
  22. On taking personalized ads personally (27 March 2015)
  23. Captivity rules (29 March 2015)
  24. Separating advertising’s wheat and chaff (12 August 2015)
  25. Apple’s content blocking is chemo for the cancer of adtech (26 August 2015)
  26. Will content blocking push Apple into advertising’s wheat business? (29 August 2015)
  27. If marketing listened to markets, they’d hear what ad blocking is telling them (8 September 2015)
  28. Debugging adtext assumptions (18 September 2015)
  29. How adtech, not ad blocking, breaks the social contract (23 September 2015)
  30. A way to peace in the adblock war (21 September 2015, on the ProjectVRM blog)
  31. Beyond ad blocking — the biggest boycott in human history (28 Septemper 2015)
  32. Dealing with Boundary Issues (1 October 2015 in Linux Journal)
  33. Helping publishers and advertisers move past the ad blockade (11 October on the ProjectVRM blog)
  34. How #adblocking matures from #NoAds to #SafeAds (22 October 2015)
  35. How Will the Big Data Craze Play Out (1 November 2015 in Linux Journal)
  36. Ad Blockers and the Next Chapter of the Internet (5 November in Harvard Business Review)
  37. At last, Cluetrain’s time has come (5 December 2015)
  38. The End of Internet Advertising as We’ve Known It (11 December 2015 in MIT Technology Review)
  39. More thoughts on privacy (13 December 2015)
  40. Why ad blocking is good (17 December 2015 talk at the U. of Michigan)
  41. What we can do with ad blocking’s leverage (1 January 2016 in Linux Journal)
  42. Rethinking John Wanamaker (18 January 2016)
  43. What if we don’t need advertising at all? (15 February 2016 in ProjectVRM) Also in Medium (Same date.)
  44. @BlockstackOrg, @IPFS, @OpenBazaar, @OneName, @Telehash, @Mine_Labs #Mediachain, @IBMIVB #ADEPT: Come 2 @IDworkshop and @VRM Day (28 February in ProjectVRM) This was later retitled and partially rewritten as Iot & IoM next week at IIW (20 April 2016)
  45. Earth to marketing: customers don’t want to be “acquired” (14 March 2016 in ProjectVRM)
  46. Time for THEM to agree to OUR terms (29 March 2016 in Customer Commons and in Medium)
  47. A Way Off the Ranch (1 April 2016 in Medium)
  48. The Data Bubble (9 April in Medium)
  49. For true true two-way agreements with websites and services, we need terms we can assert and they can accept. (9 April in Medium)
  50. TV Viewers to Madison Avenue: Please quit driving drunk on digital (14 Aprl 2016, and in Medium)
  51. An invitation to settle matters with @Forbes, @Wired and other publishers (15 April 2016 and in Medium)
  52. How customers can debug business with one line of code (19 April 2016 in ProjectVRM and in Medium)
  53. Is the advertising bubble finally starting to pop? (9 May 2016, and in Medium)
  54. Why #NoStalking is a good deal for publishers (11 May 2016, and in Medium)

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